As the Marketing Manager at Gamefinity, I am responsible for developing and executing immersive and impactful marketing campaigns for PlayStation’s most renowned gaming titles and accessories. Gamefinity, as the sole distributor of the PlayStation license in the region, works with some of the best publishers in the industry to bring award-winning and highly-rated gaming titles to the market.My role involves managing above-the-line (ATL) campaigns that span across social media management, trade marketing, out-of-home advertising, event marketing, experiential marketing, and influencer marketing. Each of these strategies is designed to build excitement, foster deep engagement, and drive both awareness and sales for PlayStation’s products.I work closely with leading publishers such as Capcom, Warner Brothers, Nacon, EXG, Giants, Plaion, and ABP, ensuring that their top-tier games and products are strategically marketed within our region. In addition, I manage strategic partnerships with industry players, brands such as Monster Energy and Red Bull, and influencers to elevate our campaigns and extend PlayStation’s presence across multiple channels.By aligning our campaigns with the goals of both the publishers and PlayStation, I ensure that every initiative delivers results that resonate with gamers. Whether launching new titles, promoting exclusive accessories, or curating unforgettable fan experiences such as Comic Con, my focus is always on creating campaigns that solidify PlayStation’s position as the leading gaming platform in the market.