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Such a treat working with one of the top teams in hospitality this year! As a member of the Marriott International Americas - Brand Marketing team, we supported the exciting Gaylord Hotels brand within the portfolio. These 5 resort properties boast over 9,000 rooms collectively across the US, trailblaze large-scale meeting events, and offer endless family fun via on-site waterparks and programming. (Worth a visit, friends)I'm proud of the work we accomplished in the leisure marketing space during this engagement. National paid media campaigns, plus performance channels, enjoyed increased efficiency and performance -- alongside powerhouse agency partners, testing and optimization work. Partnership with revenue management teams led brand launch on global ML-powered Offer platform to help guests meet with great-fitting experiences and offers. Data-driven insights led our optimization work via dashboard development and early roll-out. These lanes helped deliver value to our guests during & beyond their stays.

This winning cost/lead digital agency is a key player in the automotive vertical. I wore the hat of offensive line coach for a new client engagement that onboarded and applied this digital marketing model for a new multi-property National Casino group client. After onboarding, I moved into a strategy role.Channels: Programmatic media, SEM, SEO, Responsive site redesigns, Social media, Local search, Technology, Review management, Marketing intelligence Community Results - an annual look: 17MM+ website pageviews - > Reduced bounce rate by 6% 14 social (FB, Twitter, Instagram) communities -> Community growth > 10% 10MM targeted programmatic impressions -> Evolved static to dynamic growth Produced positive digital ROI $ -> Meeting key KPI Relaunched 14 property responsive websites on-schedule. Key KPI monitors positive.Strategic Work: - Translated property goals to campaign roadmaps quarterly - Partnered closely with digital channel, tech, and property leads to optimize performance - Evolved Corporate analytics ROI platform - Provided analysis and recommendations to bridge digital leads into brick-and-mortar customers

Objectives: Drive growth in digital channel inc. new customer acquisition, frequency, digital-direct revenueKey work: - Introduced real-time client planning and reporting workflows delivering efficiency + satisfaction rates- Developed robust content marketing initiative- Supported 2 FTE's and fostered collaboration with 14 Casino properties, Corporate, internal channel SME'sImpact: See article link below

People. When we get to collaborate with really good people who are the best at what they do, experiential moments are created on behalf of clients and as a team. This niche agency powers Ford Racing and Ford Motor Company Fund community and education impact. The Work:In role of Account Supervisor, I led our awesome curated team of experts on 3 key Ford Motor Company accounts to provide tech-forward experiential marketing activations that connect. Strategized at client level, developed team and programs over duration of role, and worked closely with Interactive Media and Technology team on daily tactical execution. Project: Manager, Ford Blue Oval ScholarsWe developed a National digital community to further support Ford scholarship recipients:- Led redesign and launch of program site- Expanded Ford Scholars program to include two additional national initiatives - Hosted National social impact online event inviting recipients to propose actionable community projects. Channels: Social, web, hr integration, University communication, Essay, votingProject: CRM Manager, Motorcraft RacingHave you had the chance to walk the fan midway at a NASCAR race? It's quite spectacular. On behalf of Ford/Motorcraft Racing, our team connected with fans in the state-of-the-art midway display featuring new vehicle models and games. - Managed digital lead gen for this National consumer activation with Motorcraft, FordParts.com brands- Guided warm leads to OEM and dealer tiers driving matchback sales dataProject: Ford Customer Service Division "When it Fits, You Win"-Developed and managed six-year national parts-selling initiative for Independent repair shops and fleets-Increased purchase consideration of Motorcraft® parts vs. aftermarket for 45% of purchases-Grew attributed program incremental sales 500% throughout program growth (5:30)Channels: Web, direct mail, sweepstakes, NASCAR event, email, survey

Helped build out in-house capability and digital integration to include website, social, digital campaign elements into activations:-Managed interactive media team including liaison with project managers, strategic planning with clients-Oversaw build and launch of Ford Racing consumer sweepstakes-Increased lead generation by 20% via target online promotion

The Work:- Developed and managed in-house advertising production department to support two Casino properties - Established print, broadcast, and outdoor media plans including budget and creative direction with VP- Worked with department leads to identify marketing elements to support concert venue, monthly promotions, seven restaurants, gaming, and hotel- Published monthly 16-page direct mail newspaper to 300,000 homes- Developed content and creative to launch new websites and introduced trackable e-marketing campaignsThe Impact:- Reduced in-house agency operating budget by 10%.  Increased overall efficiency and output.- Introduced corporate event revenue to utilize event space

During the LV real estate boom, I supported the Grand Opening team on-site to amplify connection and players card participation with new neighborhoods and business partners via active community role.- Represented the Cannery Casino as public relations liaison in North Las Vegas community- Developed “Welcome to the Neighborhood” campaign to greet 1,000+ new residents per month- Leveraged proximity to Las Vegas Motor Speedway to define “Racers’ Casino” reputation including sponsorship activation

When gaming was approved in Detroit, I was beyond thrilled to join the launch team in the marketing department and kick off this new entertainment district downtown. I directed advertising, public relations and event production, working closely with stakeholders and agency partners.- Planned radio, television, print, and outdoor marketing campaigns in conjunction with VP Marketing- Opened all marketing jobs with agency including creative direction, copywriting, and approval- Managed entertainment including three live entertainment venues, scout local talent and scheduling - Produced, promoted and executed marketing calendar of events including VIP themed events, sports sponsorships, monthly promotions, holiday celebrations, media partnerships, and community programs

- Established four departments: retail, entertainment, events, community outreach- Planned and executed Grand opening block party, New Year’s with team- Project Manager for launch of website www.greektowncasino.com including content development