Jake Martin Email & Phone Number

Charlottesville, Virginia, United States

User Engagement and Revenue Growth: Lead designer responsible for enhancements to the Dairy Queen mobile app and website, increasing sign-up completion by 65% and order location accuracy by 55%, resulting in a 175% increase in loyalty sign-ups and a 100% increase in digital sales YoY.Cost Reduction and Efficiency: Redesigned the Ascensus Retirement Savings Plan portal, increasing registration completion by 24%, boosting same-day registrations by 600%, and saving $1M in call center costs.Overcoming Complex Constraints: Established cross-disciplinary collaboration on the Domino’s Admin Tools team to overcome previously unsolvable technical constraints and design business-critical internal tooling.Internal Leadership: Led and contributed to internal initiatives aimed at maximizing AI utilization, establishing a feedback framework across the global organization, and developing educational design programming.

Columbus, Ohio, United States

Atlanta, Georgia, United States

Cross-Discipline Collaboration: Worked closely with designers, researchers, and market experts to transform complex concepts into innovative solutions that met business needs.User Research and Prototyping: Conducted in-depth user research and developed rapid prototypes, focusing on new revenue streams and enhanced user experiences.Executive Presentations: Presented design solutions to executive stakeholders, including comprehensive market analysis, ROI projections, and production roadmaps, demonstrating strong communication and storytelling skills.

• helping patrons use software and set up specialty print jobs• gaining useful insight into which pain points users encounter before asking for assistance• teaching technological process to users with a wide range of ability

Atlanta, Georgia, United States

• worked as the sole designer on a team of five to develop a complex concept into a working prototype• completed in-depth research, high-level conceptualization, and rapid prototyping to generate a new revenue stream• presented final solution to c-suite stakeholders, including market analysis, ROI predictions, and roadmap to production

Auburn, Alabama Area

Driving Downloads Through Usability: Drove a 30% increase in app downloads by redesigning existing design system focusing on improved usability and consistency.Improving Design Efficiency and Quality: Achieved a 60% increase in efficiency by redesigning our mockup process, and collaborating with developers, marketing, and sales to instill higher standards for design and accessibility.

Greater Nashville Area, Tn

• designed and printed posters using the classic letterpress process for high-profile clients like the Ryman Auditorium and DPAC• solved complex visual problems with physical typesetting• created new and innovative designs with 100+ year old assets