Ecommerce Consultant
Current- As a strategic consultant, led the launch, growth, and management of new direct-to-consumer (D2C) brands for Legends Home Inc. Successfully built the D2C business from scratch, achieving $2 million in annual sales in.
- Shopify Development: Designed and developed ecommerce platforms on Shopify 2.0-3.0, optimizing user experience and conversion rates.
- Brand Strategy: Developed a Story Branded Framework to create a strong, resonant brand identity that increased loyalty and recognition.
- Marketing Strategies: Implemented targeted email campaigns, product swatch kits, and premium packaging to boost customer engagement and retention.
- PPC Campaigns: Managed PPC efforts, achieving 9x ROAS on Google Ads and 6x ROAS on Facebook Ads in 2023.
- Shopify Customization: Customized Shopify backend to improve operational efficiency and customer experience.