Jacob M. Email & Phone Number

As a strategic consultant, led the launch, growth, and management of new direct-to-consumer (D2C) brands for Legends Home Inc. Successfully built the D2C business from scratch, achieving $2 million in annual sales in the first year through innovative ecommerce strategies, effective marketing, and customer-focused initiatives.• Shopify Development: Designed and developed ecommerce platforms on Shopify 2.0-3.0, optimizing user experience and conversion rates.• Brand Strategy: Developed a Story Branded Framework to create a strong, resonant brand identity that increased loyalty and recognition.• Marketing Strategies: Implemented targeted email campaigns, product swatch kits, and premium packaging to boost customer engagement and retention.• PPC Campaigns: Managed PPC efforts, achieving 9x ROAS on Google Ads and 6x ROAS on Facebook Ads in 2023.• Shopify Customization: Customized Shopify backend to improve operational efficiency and customer experience.• Affiliate Marketing: Launched and managed affiliate programs to expand brand reach and drive additional revenue.• SEO: Improved search engine rankings with effective on-site and off-site SEO strategies, driving organic traffic growth.• Content Creation: Crafted engaging content and copy aligned with brand values, enhancing multi-channel customer engagement.• Customer Service Training: Developed and implemented training programs and SOPs for customer support, improving service quality and satisfaction.

United States

Freelance online business consultant specializing in web design and development. For near 2 decades, I have built websites and multiple million-dollar online businesses, providing expertise across various industries to help companies reach their next growth stage. Interested in a free website review? Contact me!• Web Design & Development: Expert in WordPress, Shopify, Joomla, Magento, WooCommerce, OpenCart, and more.• Frontend/Backend Development: Proficient in HTML5, CSS3, JavaScript, jQuery, Bootstrap, MySQL, and basic PHP.• Brand Strategy: Developed Story Branding Framework and brand identity.• PPC & Marketing: Managed campaigns on Google Ads and Facebook.• SEO: Executed on-site and off-site SEO strategies.• Email Marketing: Designed and managed campaigns using platforms like Klaviyo, Omnisend, MailChimp, and others.• Website Optimization: Implemented techniques to enhance page speeds.• Graphic Design: Created cards, flyers, brochures, logos, and banners.• E-commerce Management: Managed and maintained Meta shopping setups, including Amazon, eBay, and Etsy.

San Tan Valley, Az

Led the company’s operations, driving a 10x increase in online revenue and developing multiple seven-figure divisions, including Corporate Gifting, Wholesale, Etsy, and dedicated Shopify websites. Managed all aspects of financial planning and analysis, including budgeting, profit and loss, and cash flow management, ensuring sustainable growth and profitability.• Financial Management: Oversaw budgeting, financial forecasting, and profit and loss analysis, contributing to strategic decision-making and financial health.• E-Commerce Development: Designed and launched a new Shopify e-commerce platform to enhance user experience and drive sales.• Marketing Automation: Developed and implemented automated marketing strategies, including email, SMS, and AI bots, to increase customer engagement and retention.• Creative Direction & Product Photography: Directed creative efforts for product photography, including final edits and branding consistency.• Wholesale Strategy: Established and managed a successful wholesale division, including participation in industry shows like Faire & NYNOW.• Marketplace Expansion: Expanded marketplace presence, achieving seven-figure sales on platforms like Etsy and Amazon.• Operational Efficiency: Reduced cost of goods by 80% through strategic import/export management and supplier negotiations.• Leadership & Team Development: Led cross-functional teams, driving high performance through hiring, training, and process optimization.

Phoenix, Az

Pioneered BrooklynBedding.com’s online direct-to-consumer (D2C) division as the company's first ecommerce hire, establishing and scaling the digital sales channel from the ground up. Instrumental in driving the company’s online revenue growth to $20 million in annual sales by 2016, setting a strong foundation for continued digital expansion.• Web Development & Design: Developed and maintained the ecommerce platform using HTML5, PHP, CSS3, WordPress, and WooCommerce, enhancing site functionality and user experience.• Email Marketing: Designed and managed targeted email marketing campaigns using platforms like Infusionsoft, Omnisend, and Klaviyo to boost customer engagement and retention.• Customer Experience: Led sales and customer service initiatives across phone, email, and chat channels to ensure high customer satisfaction and loyalty.• SEO Optimization: Implemented comprehensive SEO strategies to improve search rankings and drive organic traffic to the website.• Ecommerce Management: Set up and managed meta shopping channels including PriceGrabber, Amazon, Overstock, and Google Shopping, increasing visibility and sales.• Content & Branding: Developed compelling copy, blog content, and product branding, enhancing the company’s online presence and brand identity.• Graphic Design & Product Photography: Produced high-quality graphic designs and managed product photography and photo editing to create engaging visual content.• Technical & Operational Management: Managed server administration, database management, and website optimization to ensure seamless online operations.• Team Leadership: Recruited, hired, and trained a team of ecommerce professionals to support the growth and scaling of the digital division.

Phoenix, Az

Progressed from a Sales Consultant role to leading all aspects of marketing and web development for the Skyline Arizona Division. Successfully revitalized the local company’s digital presence through comprehensive brand redevelopment, website creation, and effective digital marketing strategies. Continued to oversee online operations and marketing efforts after departing the company, ensuring seamless transitions and ongoing growth.• Web Development & Design: Led the redesign and development of the company’s website using WordPress, HTML5, and CSS, enhancing responsiveness and user experience.• SEO Strategy: Developed and executed both on-site and off-site SEO strategies, significantly improving search engine rankings and driving organic traffic.• Email Marketing: Conceptualized, designed, and launched targeted email marketing campaigns, increasing customer engagement and retention.• Social Media Management: Spearheaded social media strategies across multiple platforms to enhance brand visibility and audience engagement.• Graphic Design & Branding: Created compelling visual assets, including print materials and exhibit models, to support branding and marketing efforts.• CRM Optimization: Implemented and managed the GoldMine CRM system, improving lead management and sales efficiency.

Tempe, Az

Delivered exceptional customer service and sales performance by effectively handling incoming calls and understanding customers' needs to provide tailored product recommendations. Built strong customer relationships by actively listening and providing solutions that ensured business success.• Sales Expertise: Consistently achieved top sales performance, ranking in the Top 2 Sales Employees for 5 consecutive months by leveraging strong product knowledge and persuasive communication skills.• Customer Relationship Management: Excelled in identifying customer needs and matching them with the right products, enhancing customer satisfaction and retention.• Product Knowledge & Training: Completed rigorous training with top marks, demonstrating comprehensive understanding of GoDaddy's product suite and earning recognition as the Top Student in Training.• Cross-Selling & Upselling: Successfully increased average order value by identifying opportunities for cross-selling and upselling, contributing to overall sales growth.• Adaptability & Problem-Solving: Quickly adapted to dynamic customer needs and efficiently resolved issues, ensuring a positive customer experience and fostering loyalty.

Phoenix, Az

As a Dr. Dish agent, provided top-tier technical support and troubleshooting for complex issues, assisting both in-house employees and customers. Utilized a deep understanding of technical systems and customer service best practices to deliver quick and effective solutions.• Technical Expertise & Leadership: Promoted to the highest level of tech support after just 2 months, skipping 3 levels due to demonstrated technical proficiency and leadership in resolving advanced technical issues.• Quality Assurance & Efficiency: Achieved top team performance metrics with the fastest average call resolution time and a 98% quality assurance score, reflecting a strong commitment to quality and efficiency.• Advanced Troubleshooting: Leveraged expertise in satellite technology and networking to diagnose and resolve complex technical problems, enhancing service reliability and customer satisfaction.• Training & Mentorship: Provided guidance and training to new team members, sharing best practices and technical knowledge to improve team performance and support capabilities.• Customer-Centric Problem Solving: Focused on delivering personalized solutions and maintaining a high level of customer satisfaction by effectively communicating technical information to non-technical users.

Show Low, Az

Collaborated with developers and architects to bring community designs to life through precise civil drafting and detailed renderings. Played a key role in marketing efforts by providing additional services, including web development and graphic design, to create a compelling visual and digital presence for investment opportunities.• Civil Engineering & Drafting: Utilized AutoCAD to produce accurate civil drafts and technical drawings, contributing to the successful development of residential and commercial projects.• Web Development & Digital Strategy: Developed and maintained websites using full-stack web development skills, including HTML, CSS, JavaScript, and backend integrations, enhancing the company’s online visibility and marketing reach.• Graphic & Visual Design: Designed high-impact marketing materials, including brochures, flyers, and digital ads, using Adobe Photoshop and Illustrator to attract potential investors and clients.• Project Collaboration & Management: Worked closely with project managers and engineers to ensure designs met technical specifications and project goals, supporting overall project success.• Technical Problem Solving: Identified and addressed design and development challenges proactively, ensuring project timelines were met and maintaining high-quality standards.• Client Communication & Presentation: Effectively communicated complex technical concepts to clients and stakeholders, ensuring alignment and satisfaction with project outcomes.

Associate'S Degree, Business Administration And Management, General, 4.0

Associate'S Degree, Computer Science, 3.8

Activities and Societies: Dean's Honor List

General Studies, 3.5