• Introduced and assembled reporting structure for analyzing effect of domain unification on website traffic and performance; circulated daily and weekly readouts to stakeholders and executives• Executed data governance adjustments to Adobe Analytics segments to remove erroneous bot traffic and ensure accurate reporting for various stakeholders throughout the company• Conceptualized new engagement metric for non-transactional pages which effectively measured online performance• Assembled detailed reports for over 50 priority web pages using data from multiple sources and synthesized actionable insights for content analytics workstream• Piloted Amplitude tool for content analytics workstream which expanded the scope of reports to include behavioral and product analytics and created framework for analyzing customer journey• Revitalized existing Power BI dashboard which involved automating manual processes with SQL queries from multiple databases• Led a seamless transition and assumed ownership of live sales dashboard with 1000+ daily users which involved collaboration with cross-functional teams to implement new features

• Designed and implemented new intake process for Dell Technologies Online Team which reduced touchpoints and consolidated 4 tracking tools into 1• Conducted Clarizen end user training for requestors, resources, and project managers• Minimized cost of professional service hours needed for Clarizen implementation by creating custom actions, validation rules, and workflow rules that aligned to business processes

• Drove 50% YoY increase in Digital Marketing Tool activity among LATAM partners by using data to identify trends, insights, and growth opportunities among various partner types• Founder of "Marketer Connect" marketing enablement initiative for LATAM Partners; Owned 4 E2E virtual enablement sessions which all earned 100% NPS• Created digital marketing enablement materials for LATAM partners regarding email marketing, social posts, and content syndication• Segmented Digital Marketing Tool reporting for each Partner Marketing Manager and delivered actionable insights based on their respective partners’ usage of the Digital Marketing Tool- Driving the transformation of F2F Marketing Academies in Latin America to become virtual

• Acted as witness for the signing and completion of legal documents• Initiated project to digitalize voluminous client files• Adhered to strict legal and fiduciary requirements

• Awarded Partner of the Quarter twice for outstanding team-based leadership • Received several “Mug Awards” for exceeding company standards in employee performance• Worked in demanding fast-paced environment which involved constant customer interaction

• Created consumer-friendly environment by assisting customers with their needs• Engaged in cash handling transactions while following auditing procedures• Endorsed various sales and company promotions to consumer base