Lead Generation: Driving growth in emerging markets through innovative strategies, delivering a consistent pipeline of high-quality leads for business expansion.Online Marketing Campaigns: Designing, executing, and optimising data-driven digital marketing campaigns to enhance brand visibility, engagement, and conversion.New Lead Gen Websites: Leading the design and development of a high-performing lead generation platform, ensuring seamless user experiences and maximising customer acquisition.Delivering Actionable Insights: Providing in-depth market and performance analytics to inform strategic decisions, increase enquiries, and drive sales growth for our dealer network.

Manage all SEM, SEO, POA online initiatives for the Chartis/AIG direct to consumer brands.Launched a new multi-line insurance website.Increased Good2Go Travel Insurance website revenue from $300,000 to $1,000,000 within 12 months with SEM/SEO strategies. Launched new travel insurance purchase path that increased site conversion rates by 25%

Lead the end-to-end website build for DrinkWise.com.au including scoping, wireframe development, user testing, and content upload. Combined online marketing and CRM data to gain insights and highlight trends for NAB, HBA , Mercedes-Benz and Crown Casino

Successfully implemented and optimised email communications to customer database. Implemented Tickets.com ticketing system inclusive of online, telephone and over-the counter sales strategies. Managed content and reporting for the corporate website.