Highly accomplished, strategic communications executive engaged in campaign planning, consulting and execution. Specialties and focus areas include: • Strategic planning• Stakeholder engagement campaigns• Issues/crisis management• Community relations• Marketing• Media relations• Editorial projects and executive writing• Content creation• Media training• Employee engagement

National head of media relations operating across 12 states for $13B health insurance organization serving 2.3M clients.• Developed and established new national media relations infrastructure for CareSource to achieve media/branding goals as it grew into new markets.• Positioned CareSource for growth through external communications strategies encompassing media relations, social media, thought leadership, collateral development, and partnerships.• Achieved 121% increase in total media coverage year-over-year with a 7% increase in positive sentiment.• Contracted and directed multiple public relations/media engagement agencies across CareSource markets allowing for more editorial coverage and placements and deeper relationships with key members of the media. • Led corporate story ideation and development, working strategically with traditional and online media to shape and share content to support CareSource’s business objectives.

Chief communications officer serving large agency with over 2M clients, 4,000 employees and a $20B+ annual budget. • Directed a team of 10 communications, creative and constituent relations professionals.• Developed, managed and executed communications strategies and media responses for key programs, projects, and issues such as the COVID-19 pandemic, the Healthy Indiana Plan, On My Way Pre-K, the opening of the Indiana Neurodiagnostic Institute, the “Know the Facts” opioid stigma reduction campaign and large-scale policy changes resulting from federal and state legislation.• Established and maintained protocols for agency-wide communications, strategic planning and coordination among FSSA’s eight divisions and executive leadership, including administrations of four agency secretaries and two governors.• Reengineered internal communications and employee engagement for one of Indiana’s 20 largest state-based employers; efforts were informed by annual measurement including pulse surveys. Also launched a new intranet, “The Hub,” with a co-branded mobile communications channel.• Directed outside public relations/marketing firms responsible for creative campaign development, strategy and execution, overseeing statewide media/advertising campaigns with budgets of well over $1M.• Managed team through increased workload and rapidly changing demands brought on by the COVID-19 pandemic, while also serving the state’s COVID-19 Joint Information Center. • Developed and operated numerous websites to help meet agency strategic objectives and assist constituents in finding critical information, such as KnowTheFactsIndiana.org, BeWellIndiana.org, and ChildCareFinder.in.gov. • Launched numerous social media channels to engage audiences and inform the public of FSSA initiatives.• Decreased average constituent inquiry response time from five days to two. These inquiries typically number around 350 per month.

Primary liaison to the trade, business, and local media for $26 billion financial services organization.• Counseled the company’s four business units and community relations department on external communications.• Increased measurable national media coverage for organization by over 50% in first full year.• Authored articles for publication in financial services magazines.• Served on crisis team responsible for developing and executing initial response strategies and plans in case of disaster, attack or pandemic.

* Led all facets of organizational communications and outreach including advertising, budgeting, media relations, message development, reputation management and speechwriting. * Developed and executed annual strategic communication/media plans to align with executive and divisional goals and legislative strategy. * Directed the work of five communications employees and multiple outside vendors. * Oversaw communications project budgets of up to $1.5 million.* Designed and executed comprehensive statewide public awareness campaigns such as “Rethinking Redistricting,” Indiana Investment Watch and voter education.

* Executive communications including speech writing and presentation development for chief medical officer and other clinical business leadership of Fortune 50 managed care company. * Built relationships with top national consumer and trade media on clinical/medical policy and pharmacy issues. * Developed media strategies to announce corporate initiatives garnering as much as 70 million gross media impressions.

* Created e-communications program to improve and streamline communications to physicians and health care professionals in a five-state region.* Developed and executed communications strategies pertaining to high-profile network disruptions.

* Managed internal and external communications for 20,000-member international association.