James Kellock Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

James.Kellock@metropolis.co.uk

Working with the worlds largest independent podcast network, Wondery and leading US podcast pioneer Stitcher to give brands access to professional, millennial and family audiences through sponsorship, host integration and immersive adverts at scale, both in the UK and globally.

London, United Kingdom

o Fuelling all revenue conversations and pitches across the entire business (Airtime, DAX, Content Solutions) by supporting and inspiring virtual teams with insight, proactive ideas and client background knowledge. Successfully exceeding audio category target of 7 Million Pounds, beating growth targets for 3 consecutive years. o Developing and leading strong client relationships via regular catch ups, as well as building relationships with senior decision makers/partnership… Show more o Fuelling all revenue conversations and pitches across the entire business (Airtime, DAX, Content Solutions) by supporting and inspiring virtual teams with insight, proactive ideas and client background knowledge. Successfully exceeding audio category target of 7 Million Pounds, beating growth targets for 3 consecutive years. o Developing and leading strong client relationships via regular catch ups, as well as building relationships with senior decision makers/partnership teams/planners within relevant agencies (group M, Aegis, Zenith, Mgomd, Havas) to successfully grow revenue.o Showcasing Global’s Film and Media offering across all channels - presenting at regular client inspiration sessions to generate new business – leading to knowledge gained in areas such as Creative, DAX, Digital & Outdoor. (Managing relationships with Marketing teams such as Cineworld, Disney, eOne, Odeon, Universal, Warner Brothers, Sony Pictures).o Creating and leading innovative ideas to land new business: driving forward creativity conversations and execution for big film & game projects such as Dunkirk, Ferdinand, Boss Baby, Love Simon, Victoria and Abdul, Annabelle 2, The Post, Hotel Transylvania 3, Downhill, Odeon, 1917, Netflix Spenser Confidential, The Gentlemen, Misbehaviour, Hyper X, Riot Games. o Spearheading film brand partnership pitches to convert additional revenue worth over £500,000 (Kingsman/Gett Taxi; Renault/Star Wars; Shell / Mission Impossible Fall Out). o Successfully collaborating with all parts of the business to facilitate sale of Social & Video content, Digital Display/Home Page Take Overs /Customer Relationship Management, Measurable Digital Audio & Podcast (including innovative 3D audio via Creative team), Radio Promotions, Client Adverts, Outdoor activations such as tunnel wraps and wrap buses. Show less

o Proactively ensured strong agency relationships with the Carat Government Teams, ranging from the AV Buying team to Client Directors, driving record revenue increases from a range of clients such as NS&I, Time To Change, Visit England and Cyberstreetwise. o Delivered a high level of service on Vizeum Storylab client briefs, converting both agency and client direct campaigns for brands such as Twentieth Century Fox, BMW, National Lottery, Pathe.o Secured additional revenue… Show more o Proactively ensured strong agency relationships with the Carat Government Teams, ranging from the AV Buying team to Client Directors, driving record revenue increases from a range of clients such as NS&I, Time To Change, Visit England and Cyberstreetwise. o Delivered a high level of service on Vizeum Storylab client briefs, converting both agency and client direct campaigns for brands such as Twentieth Century Fox, BMW, National Lottery, Pathe.o Secured additional revenue through pro-active ideas and effective creative pitches to UM, Havas and Initiative, converting briefs such as Old El Paso, Esso and Nationwide, contributing significantly to Q1 company target.o Developed and Mentored multiple account managers, as a senior member of the solutions team sharing my experience and guidance, leading to promotions and significant improvements in those working within my team.o Built strong relationships with key stakeholders around the company, such as commercial programming, video content teams, legal, DAX, Creative, Insight or Category Development teams in order to increase revenue and effectively service each client’s individual needs. Show less

London, United Kingdom

o Cross Platform Creative Solutions – Pro actively selling Radio Promotions, Sponsorships and bespoke Online Content Hub packages, including homepage takeovers, display in the form of MPU and Banners, Facebook and Twitter functionality - developing On Air, Digital and Experiential Promotional ideas.o Developed strong new relationships with National Agency Teams & Clients direct, Senior Account Directors and Planners within agency patch – Carat, Vizeum, Mediacom, MGOMD, 7 stars and OMD –… Show more o Cross Platform Creative Solutions – Pro actively selling Radio Promotions, Sponsorships and bespoke Online Content Hub packages, including homepage takeovers, display in the form of MPU and Banners, Facebook and Twitter functionality - developing On Air, Digital and Experiential Promotional ideas.o Developed strong new relationships with National Agency Teams & Clients direct, Senior Account Directors and Planners within agency patch – Carat, Vizeum, Mediacom, MGOMD, 7 stars and OMD – brands campaigns included Deep Heat, Visit Ireland, Hertz, Ikea, nPower worth over £600,000. Show less

o Pro-actively selling sponsorship and promotional ideas across the portfolio of 118 local stations – hitting weekly presentation targets to drive FRS as the first choice for local radio and in doing so doubling departments revenue.o Effectively managing and strengthening relationships with large agency patch – Group M, Omnicom, Walker Media, UM, Initiative, TPF, Sound Creative. Line Managing two account planners and overseeing S&P team projects.o Pro-active promotions sold via… Show more o Pro-actively selling sponsorship and promotional ideas across the portfolio of 118 local stations – hitting weekly presentation targets to drive FRS as the first choice for local radio and in doing so doubling departments revenue.o Effectively managing and strengthening relationships with large agency patch – Group M, Omnicom, Walker Media, UM, Initiative, TPF, Sound Creative. Line Managing two account planners and overseeing S&P team projects.o Pro-active promotions sold via direct client relationships – Wickes, Quaker Oats, JJB, Argos, Currys, Sainsburys, Sky, Burger King, Smart Car, Britvic across 40 stations (£100k), Natwest (100k); Sponsorships sold included Warburtons Breakfast show, Dairy Crest Breakfast show, Vision Express Weather, VW Weather, McDonalds Overnights (£100k) across 6 stations for 11 Months Show less

o Key Accounts and Client contacts included: Guinness, Greene King IPA (rugby sponsorships), Lucozade Sport (London Marathon and Football), Wickes (Weekend breakfast sponsor), Eon, Coke, Samsung, Toshiba, Sony Ericsson, EA Sports, Chrysler and Seat Cars, Vauxhall, Ford, Shell, BP.o Digital Magazine – implementing advertorial pages within the talkSPORT magazine, this involved working closely with the editorial team to create pages that met client’s specific briefs, managing clients… Show more o Key Accounts and Client contacts included: Guinness, Greene King IPA (rugby sponsorships), Lucozade Sport (London Marathon and Football), Wickes (Weekend breakfast sponsor), Eon, Coke, Samsung, Toshiba, Sony Ericsson, EA Sports, Chrysler and Seat Cars, Vauxhall, Ford, Shell, BP.o Digital Magazine – implementing advertorial pages within the talkSPORT magazine, this involved working closely with the editorial team to create pages that met client’s specific briefs, managing clients towards set sign off deadlines and actioning any changes required.o World Cup Implementation – successfully looking after multiple high value accounts and key client partners in both the 2010 and 2006 Football World Cups – EG: News Int; Mercedes Benz VansEducation: Show less

Graduate Diploma In Advertising And Marketing

Business/Managerial Economics