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Experienced marketing professional with successes in brand marketing, market research, and marketing process development across several major international pharmaceutical brands. Brand marketing experience covers early development strategy, pre-launch preparation, post-launch marketing and lifecycle management in the US and globally. Proven skills & strength areas:Exemplary Marketing Strategist who naturally sees the essence (externally), champions the customer mindset and impacts the trajectory of brands -- especially in transformative, difficult or white spaces. Frequently sought for counsel on marketing, brand strategy, and market research. [Eli Lilly Marketer of the Year, 2013]Strong Communicator who helps others see deep connections , root causes, underlying patterns & interdependencies.Master motivator and coach: cares deeply about others, and has consistently demonstrated the ability to help individuals and teams “up their game.” Often sought for coaching advice. [Eli Lilly Coach of the Year, 2010]Champion of innovation and transformation in both Marketing and Market Research.Ideally, future positions will:Provide creative challenges/complex problems (prefer external to internal challenges); collaborative team-oriented, autonomous (vs. highly structured) environmentIdeal Situation:My dream situation is when I can lead a team of motivated people towards a tremendously difficult external challenge with the express/deeply committed support of my management. This gives me the chance to coach others to heights they had not considered possible, and to allow innovation to flourish. This brings better business results, and motivates people and gives them a strong sense of satisfaction in what they’ve accomplished.Specialties: Brand management, marketing planning and execution, market research, strategic planning, business development, decision making, market research, marketing.
Self-Employed
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PartnerSelf-Employed Aug 2018 - PresentIndianapolis, Indiana Area
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PartnerEscalate Insights Partners Llc Aug 2008 - PresentIndianapolis, Indiana AreaEscalate Insights Partners believes that achieving superior business results requires excellent marketing, and excellent marketing requires deep customer insights. As Marketing organizations are being challenged to dramatically improve customer-driven business decisions, we believe that marketing organizations must continue to build brands from deep customer insights.EIP works with companies to identify and define problems/opportunities, to customize solutions for improvement, and to work across the organization to implement changes.
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Director, Global & Us Rheumatology And Autoimmune New Product Planning Market ResearchEli Lilly And Company Jan 2015 - Dec 2017Helped lead commercial strategy development across payers, patients and providers for baricitinib for rheumatoid Arthritis; led Market Research for several handfuls of commercial decisions in 2016 (for baricitinib and for new product planning indications).Awarded Eli Lilly's Excel Marketing Award (Marketing Enabler) -
Global Ai Csp Marketing DirectorEli Lilly And Company Feb 2014 - Dec 2014A short term assignment leading strategic thinking & initial design of innovative customer service program experience across portfolio of autoimmune conditions/ brandsAwarded Eli Lilly's Marketer of the Year AwardBecame a member of Eli Lilly's CMO (Chief Market Officer) CouncilAwarded Distinguished Market Research Award (Communicate and Influence) -
Director, Global Market Research, TabalumabEli Lilly And Company Nov 2012 - Feb 2014Led global strategy development for tabalumab for Lupus; US support for the AI platform (tab, ixe, bari). Led innovation & transformative use of multi-media story telling technology & capability. Awarded Eli Lilly Distinguished Market Research Award (Capability Building) -
Director, Global Musculoskeletal Market ResearchEli Lilly Jan 2010 - Nov 2012In January, 2010, Jim won the Marketing Excel Award for "Coach of the Year" at Eli Lilly and Company, which is awarded to the individuals in marketing management at Lilly that best exemplify the skills of a great people coach. Specifically, Jim was recognized for his passion for the business, his excellent listening skills, and his ability to understand what motivates others. -
Director, Global Neuroscience Market ResearchEli Lilly And Company Oct 2006 - Jan 2010Led a small team to develop pre-launch strategy for new indications/line extensions for Cymbalta, Zyprexa, and Strattera); developed medical strategy for early phase compounds. This team has been regularly recognized for Lilly Distinguished Market Research awards.Led team of 3 people that has been responsible for delivering marketplace analysis, market research, and actionable customer insights for Lilly Neuroscience Brands, which represented $8B in 2008 revenue (~ 30% of Lilly's growth). Types of research regularly include quantitative studies (e.g. segmentation, brand equity) and qualitative understanding of key players' needs and perceptions.The team informed marketing and medical strategy for 8 compounds in 9 disease states, which collectively represent about 1/3 of Lilly's late-stage pipeline. -
Director Of Marketing InnovationEli Lilly And Company Sep 2004 - Oct 2006Co-led team of 5 people that re-designed US Affiliate marketing processes to (1) align metrics and decision-making throughout the marketing planning process; (2) build stronger brands based on customer insights and (3) allocate resources to efficiently and efficiently accomplish marketing and business objectives. Received the 2005 Lilly Marketing Excel Award in the category "Best Marketer".Established process for setting marketing objectives, determining optimal marketing mix, planning marketing interventions, and measuring results vs. plan across the US pharmaceutical portfolio representing ~75% of US sales and nearly $1.6B in selling & marketing expense.Reduced the number of marketing programs to enable more focused plans and streamlined execution on prioritized objectives. -
Us Brand Marketing Team Leader -- StratteraEli Lilly And Company Sep 2001 - Oct 2002Led 20-person team responsible for all pre-launch marketing activities (Brand strategy - Health Care Professional, Consumer, B2B and Medical Marketing) for first non-stimulant ADHD treatment. The brand gained over 10% market share in the first six months of launch, with over 1M prescriptions written, making it the fastest launch of an ADHD product and the most successful US launch of a psychiatric medication. -
Us Brand Manager -- ZyprexaEli Lilly And Company Apr 1999 - Sep 2001Led a cross-functional team (Medical, Legal, Marketing) that launched Zyprexa for its second indication, bipolar mania. Within six months of launch the target audience had expanded its perceptions of the brand, enhancing the overall positioning of the brand. Drove overall Zyprexa brand growth rate from 25% to over 30%. Zyprexa became the first medicine for treating mental illnesses to surpass the $3 billion mark in sales for a single year. -
Us Market Research Manager -- ProzacEli Lilly And Company Nov 1996 - Apr 1999Led 3 person team responsible for primary and secondary market research for world's largest pharmaceutical brand. Developed and implemented a comprehensive program to assess market opportunities and threats (including new competitors), and to assess marketing effectiveness. These efforts provided strategic foundation, diagnostics of performance, and helped identify appropriate resourcing.Lead development of segmentation to better position the brand and develop targeted messages by key player, increasing promotional effectiveness. Developed first B2B message strategy & execution. -
Planning AnalystOmnicare, Inc. Jun 1987 - Jul 1990Held several planning and business development roles for the nation's leading provider of pharmaceutical care for seniors. Helped develop strategies for diversification into its (now) primary business area. Helped negotiate and transition initial acquisitions.
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Planning AnalystThe Valley Line Company 1985 - 1987Planning Analyst for $100M transportation subsidiary of Chromalloy American Corporation.
Jim Gregory Skills
Jim Gregory Education Details
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University Of Chicago Graduate School Of BusinessBusiness Administration; Marketing & Finance -
Economics
Frequently Asked Questions about Jim Gregory
What company does Jim Gregory work for?
Jim Gregory works for Self-Employed
What is Jim Gregory's role at the current company?
Jim Gregory's current role is Partner at Escalate Insights Partners LLC.
What is Jim Gregory's email address?
Jim Gregory's email address is ph****@****ail.com
What is Jim Gregory's direct phone number?
Jim Gregory's direct phone number is +131734*****
What schools did Jim Gregory attend?
Jim Gregory attended University Of Chicago Graduate School Of Business, Harvard University.
What skills is Jim Gregory known for?
Jim Gregory has skills like Brand Management, Market Research, Cross Functional Team Leadership, Marketing Management, Market Analysis, Segmentation, Strategy, Customer Insight, Competitive Analysis, Strategic Thinking, Market Planning, Marketing.
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