Jim Gregory Email & Phone Number

Indianapolis, Indiana Area

Indianapolis, Indiana Area

Escalate Insights Partners believes that achieving superior business results requires excellent marketing, and excellent marketing requires deep customer insights. As Marketing organizations are being challenged to dramatically improve customer-driven business decisions, we believe that marketing organizations must continue to build brands from deep.

Helped lead commercial strategy development across payers, patients and providers for baricitinib for rheumatoid Arthritis; led Market Research for several handfuls of commercial decisions in 2016 (for baricitinib and for new product planning indications).Awarded Eli Lilly's Excel Marketing Award (Marketing Enabler)

A short term assignment leading strategic thinking & initial design of innovative customer service program experience across portfolio of autoimmune conditions/ brandsAwarded Eli Lilly's Marketer of the Year AwardBecame a member of Eli Lilly's CMO (Chief Market Officer) CouncilAwarded Distinguished Market Research Award (Communicate and Influence)

Led global strategy development for tabalumab for Lupus; US support for the AI platform (tab, ixe, bari). Led innovation & transformative use of multi-media story telling technology & capability. Awarded Eli Lilly Distinguished Market Research Award (Capability Building)

In January, 2010, Jim won the Marketing Excel Award for "Coach of the Year" at Eli Lilly and Company, which is awarded to the individuals in marketing management at Lilly that best exemplify the skills of a great people coach. Specifically, Jim was recognized for his passion for the business, his excellent listening skills, and his ability to understand.

Led a small team to develop pre-launch strategy for new indications/line extensions for Cymbalta, Zyprexa, and Strattera); developed medical strategy for early phase compounds. This team has been regularly recognized for Lilly Distinguished Market Research awards.Led team of 3 people that has been responsible for delivering marketplace analysis, market.

Co-led team of 5 people that re-designed US Affiliate marketing processes to (1) align metrics and decision-making throughout the marketing planning process; (2) build stronger brands based on customer insights and (3) allocate resources to efficiently and efficiently accomplish marketing and business objectives. Received the 2005 Lilly Marketing Excel.

Led 20-person team responsible for all pre-launch marketing activities (Brand strategy - Health Care Professional, Consumer, B2B and Medical Marketing) for first non-stimulant ADHD treatment. The brand gained over 10% market share in the first six months of launch, with over 1M prescriptions written, making it the fastest launch of an ADHD product and the.

Led a cross-functional team (Medical, Legal, Marketing) that launched Zyprexa for its second indication, bipolar mania. Within six months of launch the target audience had expanded its perceptions of the brand, enhancing the overall positioning of the brand. Drove overall Zyprexa brand growth rate from 25% to over 30%. Zyprexa became the first medicine for.

Led 3 person team responsible for primary and secondary market research for world's largest pharmaceutical brand. Developed and implemented a comprehensive program to assess market opportunities and threats (including new competitors), and to assess marketing effectiveness. These efforts provided strategic foundation, diagnostics of performance, and helped.

Held several planning and business development roles for the nation's leading provider of pharmaceutical care for seniors. Helped develop strategies for diversification into its (now) primary business area. Helped negotiate and transition initial acquisitions.

Planning Analyst for $100M transportation subsidiary of Chromalloy American Corporation.

Masters, Business Administration; Marketing & Finance

Activities and Societies: Magna Cum Laude, Dean's Honor List

Ab, Economics

Activities and Societies: Secretary of Leverett House Committee (student government), Music Director of Godspell; Letter in Varsity Track