Jim Orr work email
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My strengths are in building compelling brand identities and results-driven marketing programs. I've worked in account management for leading ad agencies in NYC and Chicago and as a senior marketing executive for several companies in the gaming industry, leading brand initiatives for casinos across the nation. I also have a love for copywriting and my first job was as a copywriter at a Publishing House in NYC. Since then I have written quite a bit of headlines & copy over the years. Areas of Expertise: Brand Strategy, Creation & Standards • Traditional, Digital/Online Advertising • Media Buying & Planning • Social Media & Analytics • Promotional Ideation & Execution • Copywriting • Brand Research & Demographic Targeting • Direct Mail • Website & Mobile App Development • i-Gaming • Players Club Loyalty Programs • Corporate Communications • Ad Agency & In-House Agency Management • Creative & Production Systems Management • New Casino Construction & Openings • Creative Ideation & Endless Inspiration
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Director Of MarketingOjibwa Casino Apr 2017 - Nov 2022Marquette, Michigan, United StatesReporting to the GM, I managed marketing & advertising, players club, pubic relations, partnerships and events for Ojibwa Casinos. Led internal marketing team and outside ad agency. Responsible for new Brand positioning for Ojibwa Casino including new logo. Part of senior management team responsible for multi-million dollar renovation project at Ojibwa Baraga and all new $40 million+ dollar property build at Ojibwa Marquette. Initiated partnership agreements with signature Upper Peninsula Events: Michigan Tech Huskies Hockey, UP 200 Dog Sled Races, , Snowmobile & Motorcycle Hill Climb Racing, MQT Blues Fest, HarborFest, BridgeFest, UP BeerFest and more. I was also the sole copywriter and content provider for the development of the new Ojibwa Casino website @ www.ojibwacasino.com -
Marketing DirectorUte Mountain Casino Hotel Resort Aug 2015 - Mar 2017Towaoc, ColoradoReporting to the GM, I was responsible for day to day marketing planning and execution for the casino, hotel, restaurant and travel center, including all brand, advertising & promotional programs, internal and external ad agency management, direct mail, players club, and live entertainment & events. Part of senior management team responsible for full exterior $8+ million dollar property renovation and redesign. utemountaincasino.com -
Brand Marketing ConsultantRunning Aces Casino & Racetrack Dec 2014 - Apr 2015Greater Minneapolis-St. Paul AreaShort-term consulting assignment. Hired by new President/CEO to assist with re-branding efforts and assess existing marketing operations to develop new and better pathways to success. Led internal marketing audit and new ad agency search and hire. Assisted new agency in upfront creative strategy development, new logo design research & consulting, media recommendations for traditional, online & social, and Asian targets, and new campaign launch plan strategy and timelines. runaces.com -
Director Of Advertising & Brand StrategyGrand Casino Mn Aug 2010 - May 2014Onamia, MnResponsible for evolving Grand Casinos brand strategy, advertising, website and online & social media presence. Brand initiatives helped to increase Grand Casinos’ research scores until they were the best Brand affinity scores for any casino in the Minnesota market. Strategic vision behind strong social media marketing efforts helped grow Grand Casinos’ fan base to the far and away # 1 Casino Fan base in Minnesota with well over 125K fans. grandcasinomn.com -
Director Of Brand Marketing & AdvertisingPechanga Resort & Casino Nov 2007 - Apr 2009Temecula, CaResponsible for all branding, advertising, PR and live concerts/entertainment for largest resort casino in California. Re-positioned Pechanga Brand with new brand advertising that included new logo, tagline, signature music and a redesigned website. Negotiated in-stadium sponsorship contract with MLB's Los Angeles Angels for 2009 season. Launched championship golf course - Journey at Pechanga - with extensive advertising & PR campaign that led to the course being chosen by Golf Magazine as one of the "Top 10 new courses to play in the U.S." I also came up with the name for the restaurant at Journey's Club House - "Journey's End." pechanga.com -
Corporate Director Of MarketingIsle Of Capri Casino Jun 2006 - Sep 2007St. Louis, MoResponsible for individual property marketing and advertising for 12 casino hotel properties across the U.S. and the Bahamas. Promoted within 4 months of taking new assignment due to breadth of experience and ability to consistently deliver on key objectives and initiatives. www.isleofcapricasinos.com -
Vp, New BusinessGarrity Communications Inc Aug 2004 - Jun 2006Ithaca, NyMember of agency senior management team in charge of new business. Responsible for copy and signature brand imagery for Garrity's own brand campaign, titled "Brand Armor", and led redesign & launch of a new creative and sales-oriented website for the agency. -
Corporate Director Of AdvertisingAmeristar Casinos, Inc. Aug 1998 - Nov 2001Las Vegas, NvResponsible for strategic brand development and all aspects of marketing communications & advertising for six separate Casino Hotel properties nationwide. Responsible for bringing 6 separate casino brands under one brand umbrella for the first time. Aggressive advertising efforts played key role in company’s success and record growth over four years (revenues more than doubled from 1998 to early 2001). Led strategic development of brand positioning and wrote tagline "More Casino. More Fun." The brand positioning's core benefit of "More" - is still in use today. www.ameristar.com -
Vp, Management DirectorDraftfcb Jun 1990 - Jul 1998The Socony Mobil Bldg. 150 E. 42Nd St., New York, NyVice President, Management Director at leading U.S. ad agency servicing national retail clients for over 8 years. • Universal Studios Hollywood & Florida Theme Parks: VP, Management Director. Managed advertising and retail, promotional and partnership activity for fast-paced theme park account. • FILA USA: VP, Account Director on the “Change the Game” Brand campaign which utilized celebrity endorsers Heavyweight Champ Riddick Bowe, NBA stars Jamal Mashburn and Grant Hill and Tennis star Monica Seles.• AT&T Long Distance & Instate Services: As Account Director, initiated internal agency and client operations for newly acquired AT&T In-State contract and headed up Mid-West Team & operations out of FCB headquarters in Chicago for 2+ years.• RJR Nabisco: Account Director on Salem Cigarettes, the nation's 2nd largest menthol cigarette brand.www.fcb.com -
Account SupervisorBates Y&R Jul 1987 - Jun 1990The Chrysler Bldg. 405 Lexington Ave., New York, NyI was an Account Supervisor @ Backer Spielvogel Bates (now Bates Y&R) on multiple national brand accounts. Day to day account lead on Dole Fruit & Nuts Company and Jhirmack Haircare accounts. I also volunteered professional time servicing a pro bono account, The Starlight Foundation. www.yr.com
Jim Orr Skills
Jim Orr Education Details
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Park School Of Communication. Television & Radio Major W/ Degree Emphasis In Advertising & Sales
Frequently Asked Questions about Jim Orr
What is Jim Orr's role at the current company?
Jim Orr's current role is Senior Level Marketing Strategist & Copywriter.
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What is Jim Orr's direct phone number?
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What schools did Jim Orr attend?
Jim Orr attended Ithaca College.
What are some of Jim Orr's interests?
Jim Orr has interest in Social Services, Children, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Jim Orr known for?
Jim Orr has skills like Advertising, Marketing Strategy, Integrated Marketing, Marketing Communications, Marketing, Social Media Marketing, Brand Management, Direct Mail, Brand Development, Marketing Management, Creative Strategy, New Business Development.
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