James Keeler, Cpm Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

• Mowbray Park Consulting helps brands grow through strategic marketing, digital and customer experience.Specific areas of expertise include:
• Marketing, digital & CX leadership – leading teams, developing strategy, identifying priorities, creating roadmaps, stakeholder management, communications, performance management
• Strategic design – user research, defining product requirements & vision, developing users flows, creating design briefs (UX|UI|CX), overseeing design & product… Show more Mowbray Park Consulting helps brands grow.
• Strategic design – user research, defining product requirements & vision, developing users flows, creating design briefs (UX|UI|CX), overseeing design & product teams
• Customer journey mapping – researching and developing customer journey maps, identifying opportunities
• Growth marketing strategy – generating leads/sales digitally, optimising conversion (CRM, CRO, retargeting)

Sydney, New South Wales, Australia

My remit covered Australia and Asia Pacific, Middle East & Africa (AMEA). In Australia I made helped clients grow by orchestrating brand delivery across the entire customer experience, while building revenue. In AMEA I provided expertise to large clients and increased customer experience and digital capability.Highlights: - Helped turnaround Volvo, with.

Sydney, Australia

I led the team of strategists and designers that determined how clients should achieve their goals. Included brand & creative strategy, marketing strategy, CX strategy and design, campaign strategy and performance media. Clients included Volvo, Panadol, Hawaiian Airlines, Sheldrick Wildlife Trust, Tyro, Powershop and GMHBA.Highlights:- Helped Panadol grow.

Sydney, Australia

When The White Agency and Grey merged, I led the combined Strategy team with a particular focus on digital and data strategy. My work varied from developing strategies for clients, to leading large-scale projects, designing solutions to problems, developing prototypes and product roadmaps, and building a Performance Marketing department. Significant.

Sydney, Australia

I led the Strategy & UX Team, including digital strategy, user experience (UX), social and CRM/data. I developed digital strategies for major clients and owned major digital & design projects. Significant clients included Commonwealth Bank, BT Financial Group, Lion, U by Kotex, Challenger and Perpetual.Highlights:- Wrote the CommBank.com strategy which.

Sydney, Australia

I developed digital strategies and led UX projects for a range of clients Highlights:- Launched a series of mobile apps and tools for CommBank that resulted in increased applications and revenue. - Smiggle Colour Crews program grew ecommerce sales by 49% and took the customer database from 30k to 190k.

London Area, United Kingdom

Grew sales and conversion rate on the Disney Store website in the UK and key European markets. Included developing the online marketing and e-commerce strategy and managing associated activity.

London, United Kingdom

Developed & managed VisitBritain's global consumer marketing, digital and e-commerce strategies and activity. Highlights:- Increased overseas visitor spend in the UK tourism economy generated through visitbritain.com from £275m in 2003/04 to £1.16bn in 2005/06 (key KPI).- Developed and executed 3 year consumer marketing & digital strategies and associated.

London, United Kingdom

Sold and delivered data-led business improvement projects across a range of industries. Highlights:- Managed a profiling and segmentation project for House of Fraser (large department store) to assist planning for store layouts, store product ranges and store locations. Project was recognised as a major strategic break-through and was rolled-out.

Sydney, Australia

Developed marketing strategies and optimised campaigns for the residential market, and working with internal stakeholders to ensure these strategies were implemented. Types of campaigns included DM, door drops, outdoor advertising, door to door sales and selecting advertising channels.

Sydney, Australia

Developed customer management strategies to drive customer relationships within the retail financial services market. Included: retention strategies such as implementing differentiated service initiatives for high value customers with emphasis on improved customer service levels through call centres; customer growth & share of wallet strategies; and a.

Sydney, Australia

- National management of the International Graduate Exchange Program, the core service provided by AIESEC. Involved selling the programme to corporate partners, sourcing international candidates to work in roles in Australia, identifying overseas roles for Australian graduates, training of university students to sell the programme, producing sales.

B.Ec

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