James Miller Email & Phone Number

New York, Ny, Us

- Manages Northstar’s Studio90 product portfolio of innovative marketing products and services spanning over seven global brands across both B2B and B2C, serving five key travel, corporate travel and corporate meetings markets.

Greater New York City Area

- Created a new multi-department product development process to address key operational challenges which has improved the development and launch of new revenue-generating digital marketing products and services.- Introduced and leads account/audience-based marketing (ABM) strategies; recommending audience segmentation approaches and behavior-based marketing automation solutions, establishing reporting frameworks, standardizing product processes with audience and digital production teams, onboarding sales to product positioning and pre-sales processes, leading client pitches to close product sales, leading campaign managers on program optimizations to ensure success, and manges program budgets and revenue margin. - Successful track record of leading technical and non-technical teams across departments without formal positional authority to deliver innovative products and solutions, by creating actionable plans from a blend of executive vision, client/brand needs, and emerging market trends.- Lead the technical evaluation, contract negotiations, and enterprise-level onboarding of digital platforms for Podcasting (Omny) and Virtual Events (Swapcard).

Greater New York City Area

- Lead the conceptualization and execution of numerous successful, integrated account-based marketing (ABM) programs on behalf of clients across a number of B2B verticals.- Proven success of leading internal cross-functional teams, and third-party partners to devise and implement campaign testing, targeting, and segmentation to maximize program efficiency, lead acquisition and conversion. - Worked with internal and external creative teams to develop campaign materials as needed and proofed creative deliverables to ensure they are up to spec, client standards, and brand guidelines.- Created client-facing campaign kick-off presentations, performance summaries, and post-program analyses. - Wrote campaign promotional copy and created new creative assets for programs as needed.- Contributed to idealizing new lines of revenue, program formats, and new internal processes for the company.- Participated in sales calls to bring programs and ideas to life for clients.

- Lead the planning, purchasing and execution of comprehensive integrated digital media plans based on individual client needs, campaign objectives and budget.- Created client-facing proposals and performance reports in accordance with the agency’s brand guidelines.- Developed and optimized client’s digital advertising campaigns to meet and exceed their Key Performance Indicators (KPIs), especially direct-response KPIs such as ROI, number of leads generated, cost per acquisition, etc.- Performed keyword ideation, managed, and continuously optimized SEM campaigns on Google AdWords and Bing to meet client-specific goals and KPIs.- Managed client’s social media networks and paid-social marketing campaigns on Facebook, Instagram, Twitter, and LinkedIn.- Assisted with the preparation of client estimates, managed and processed invoices, and tracked project costs.- Continued to contribute to the duties of Jr. Marketing Associate as needed.

- Assisted in the planning, execution, and reporting of integrated multi-channel digital media campaigns on behalf of clients.- Responsible for the day-to-day management of client deliverables, and owned a status report for weekly client-facing meetings. - Assisted with the creation of an internal digital project management system, improving overall project deliverability and the accuracy of their statuses. - Helped to orchestrate a focus group to gain some qualitative data on behalf of a client for a product launch of theirs.- Assisted with certain internal creative functions of the agency; including, management of the agency’s social networks and their content strategy, the creation of a brand ladder as part of revisiting the agency’s overall marketing strategy, and writing industry-related blog articles for the agency’s website.

Northfield, Nj

- Coordinated various promotional events including live concerts, live broadcasts and ticket distribution.- Performed cold calls to increase contest applicants.- Entered data and maintained spread sheets for customer relations.- Updated social media including Facebook, WordPress, and Twitter.

Pitman, Nj

Served a key role in overseeing the synergy between the student chapter on Rowan’s campus and the Gloucester County Chapter.