James Mitchell Email & Phone Number

Toronto, Ontario, Canada

Canada

Western Canadian and Ontario Retail Sales ManagerExceeded year-over-year provincial revenue targets, most recently achieving 110% of plan.Improved product distribution base by 10% by employing sales incentives, improving reporting tools, developing comprehensive sales strategies, and nurturing relationships with client base and team members.Developed new reporting metrics for all employees, managers and brand partners directly resulting in improved identification of opportunities and execution efficiencies.Managed new partner brand negotiations from initial contact presentation through to the negotiation and finalization of contracts.Designed and implemented strategies which reduced out of stock incidents by over 50% in a six month period resulting in a less than 1% monthly out of stock overall percentage.Partner Brand ManagerDeveloped marketing plans and strategies to achieve results that exceeded industry trends by over 40% in 2008. Responsible for all Premium Beer Company’s four permanent imported partner brands and multiple seasonal brands marketing activities.Executed successful sales presentations to LCBO, BCLDB, TBS, AGLC, Provincial and National Chain Accounts resulting in new product listings, improved distribution, and increased sales.Brainstormed go to market strategies, participated on creation and implementation of new concept brands, successfully introduced multiple new brands into Canadian marketplace.

Generated steady double-digit growth of new and incremental sales, consistently achieved sales revenues +25% over industry trends, in the competitive marketplace of Southern Alberta.

Maintained relationships with key accounts in Southern Alberta in conjunction with the Key Account Manager. Increased account management responsibilities to over 70 independent accounts growing the account base by over 150% providing significant increases in incremental revenue and sales.

Bachelor, Management; General Management

Diploma, Hotel And Restaurant Management; Franchise Management