Jameson Case Email & Phone Number

Boston, Ma, Us

Boston, Ma

Boston, Ma

Developed information architecture (IA), and created site maps, taxonomies, and page flows. Generated strategic content plans, voice and tone guides, and UX writing projects. Clients included Blue Shield of CA, Cigna, and Magellan (health plans); Citi Bank and TD Bank (personal finance).• Built new IA for health plan’s provider portal; collaborated with designers and product managers to prep redesigned site for development. • Created UX content for an inclusive design prototype grounded in generative user research.• Conducted content audit of Mad*Pow site to realign IA, content, and design with strategic business objectives.

Walnut Creek, Ca

Informed content strategy and created assets for B2C and B2B marketing campaigns to drive enrollments for physical therapy via telehealth platform with a May 1, 2021, campaign launch date. • Worked directly with VP of Growth Marketing to execute demand gen and content plans for initial launch of digital product. • Team up with designers and write UX and marketing copy to create assets that drive awareness and enrollment via emails, landing pages, IVR (interactive voice response), SEM, social.• Liaise with vendors to ensure that brand voice and product positioning are consistent across marketing channels.• Review and guide content execution plans.

Boston, Ma

Hired and led the Content Team to power B2C/patient telehealth marketing campaigns and product engagement across multiple channels.• Ran content strategy, development, and execution for B2C email, SEO, social, and digital advertising. Guided client content and execution for 20+ health system and health plan clients. • Managed the Content and Social Media Teams.• Drove COVID-19 content creation with guidance from Amwell Medical Group clinicians, creating assets for client and Amwell channels starting in January 2020 and beyond in a year that saw visits skyrocket from 1.9MM to 6MM Y-O-Y (216% increase).• Created Tone, Voice, and Style Guide for Patient/Consumer content.• Collaborated with Dev Team to create net new and updated patient education content (Conditions pages) for increased quality, findability (SEO), and depth. Primary topics of focus: mental health (anxiety, depression, phobias), reproductive health, upper respiratory infections, and orthopedic pain.• Instituted a quality control check of every client and Amwell email and push notification prior to deployment in Braze.• Partnered with Product Marketing Team to create landing page content for new modules within Amwell platform for behavioral health, urgent care, pediatrics, telestroke, and ED triage.• Streamlined email creation process to reduce manual operations and improve creative execution.• Developed telehealth app enrollment campaigns for health plan clients in 2020, a year in which Amwell saw a 68% Y-O-Y increase in enrolled members from 3.3MM to 4.9MM.

San Francisco, California, United States

Ran marketing for the 2019 Lean Startup Conference in October in San Francisco on contractual basis. • Responsible for all marketing strategy; site UX/UI; email, social, and PPC campaigns; and content production.• Enrolled 875+ attendees and drove $1MM+ in revenue.

Newburyport, Ma

Reporting to the CEO and CRO (Chief Revenue Officer), I led a global group of Account Managers, Web Developers, PPC Analysts, SEO Experts, Content Writers and Editors, Operations Staff, and a Social Media Management Team (22 total staff) in four time zones. I was responsible for the oversight and implementation of marketing tactics for a 60+ client base with a focus on increasing client ROI and retention. Highlights:• Set up improved processes and tools that helped Sales Team to sign most new clients in one quarter during Q1 of FY2019.• Completely overhauled reporting process and tools, onboarding NinjaCat, a best-in-class reporting, monitoring, and data visualization tool for digital marketing agencies.• Onboarded Matchcraft, a best-in-class PPC and social advertising platform that allowed for automated ad bidding and media reach/spend estimation.• Onboarded Vendasta, a best-in-class local marketing tool designed to drive SEO and word-of-mouth marketing at a micro-regional level.• Overhauled the editorial review process for blog posts and content and the website QA process to enhance quality and speed up turnaround time.• Helped rebuild SEO pricing and implementation structure for increased efficiency.• Drove adoption of Bitrix CRM, a scalable, cloud-based CRM platform to replace Excel-sheet-management of sales leads.

Boston, Ma

Reporting to the Executive Director of Marketing and Communications, I led the team responsible for expanding IHI’s customer base, and achieving and/or exceeding revenue targets for IHI in-person and virtual educational programs around the world. I also served on the team responsible for new product and program development.• Led a team of 4 Marketing Managers to grow annual enrollment revenue 18% to $20MM+ in 3 years. Provided strategic guidance for IHI National Forum marketing campaign (5,500 attendees/$7MM+ revenue).• Provided strategic oversight for Social Media team and partnered with the Multimedia team to develop, publish, and showcase content designed to inform and activate IHI’s audiences (audio/video, blog posts, white papers, quizzes, surveys, articles, and case studies). • Realized significant growth of social media audiences: 53% increase in Twitter followers, to 40K; 49% increase in LinkedIn group members, to 60K.• Member of Program Development Team and Internal Equity Supervisor Team, IHI National Forum Captain, and IHI-trained Improvement Coach.

Cambridge, Ma

Developed strategy and executed tactics through high-conversion marketing channels to generate demand and revenue for in-person and virtual educational products, trainings, and collaboratives.• Marketed IHI Leadership Alliance ($1.1MM in annual revenue), Joint Replacement Learning Community ($600K in year 1 revenue), and Improvement Advisor ($500K in annual revenue) programs.• Member of IHI Social Media team, produced IHI Annual Report, and created Customer Feedback Panel.

Evanston, Il

Led teams of editors and collaborated with designers and account managers to create integrated marketing communications for multi-hospital health care systems.• Oversaw medical content review process in partnership with physicians and health experts.• Co-designed and executed new product developments including an online wellness program, a print health screening incentive program, and physician-specific robotic surgery e-newsletter.

Boston, Ma / Evanston, Il

Created editorial calendars; assigned articles; edited, fact-checked, and guided copy through full production lifecycle including medical review. Served as lead editor of hospital and health plan e-newsletters.• Developed strong partnerships with clients and ensured that client service exceeded expectations.• Project managed national pharmacy brochure program, annual wellness calendar product, and chronic condition-specific content projects (diabetes, high blood pressure, asthma).

Boston, Ma

Boston, Ma

Master Of Science In Integrated Marketing Communications

Activities and Societies: Graduate Marketing Association, Beta Gamma Sigma

Bachelor Of Arts, English

Education record