James Setzer Email & Phone Number

Raleigh-Durham, North Carolina Area

ReverbNation is an online platform equipping musicians with career management services & label opportunities.- Manage all aspects of the ReverbNation blog, social media, label/festival opportunities, and digital ads

Raleigh-Durham, North Carolina Area

PlayMetrics is a youth soccer club management SaaS platform (think SAP + Asana for youth soccer).- An invaluable strategizer and executor in the development, launch, and rapid growth of PlayMetrics- Create weekly reports on various KPIs relevant and critical to the success of the business, and presenting this information weekly to the CEO and relevant VPs- Single handedly created, launched, and actively managed PlayMetrics’ email marketing automation system- Developed and led a customer success overhaul initiative focused on retention and user activationSpearheaded PlayMetrics’ successful presence at the 2019 & 2020 United Soccer Coaches Conventions

Raleigh-Durham, North Carolina Area

• Developed grand opening plans and local store marketing plans for restaurants to drive guest counts and increases in transactions• Aided in execution of high-level strategic marketing plans at the local, regional, and state-wide level• Tracked, reported, and communicated various KPI’s to varying levels of management and to clients in presentations aimed at crafting progressive strategies for continuous improvement• Led and delegated various duties to our agency partners to execute and amplify corporate marketing initiatives

Raleigh-Durham, North Carolina Area

• Fostered qualified sales opportunities with prospective companies through cold-calling and lead nurturing• Utilized tools such as Salesforce and Hubspot to analyze, nurture, and optimize new and existing accounts• Consistently exceeded weekly goals for qualified opportunities, conversations, demonstrations, and more

Hickory/Lenoir, North Carolina Area

• Effectively utilized the customer relationship management platforms Marketo and SalesForce to automate and optimize the effectiveness of over a dozen comprehensive marketing campaigns• Coordinated and planned the logistics and strategy for 5 international industry tradeshows• Routinely communicated execution strategies with Sales VP’s and their respective regional teams• Conducted a multitude of digital marketing tasks, including webinar production, case study approval, search engine optimization, content syndication partnerships, and yearly social media planning• Singlehandedly crafted a new method of reporting marketing event performance, which greatly improves spending efficiency and provides a high-level snapshot of CommScope’s marketing strategy• Presented this new reporting method to the CEO and CMO, it was immediately implemented in North America and is currently in the process of being implemented globally

Charlotte, Nc

• Completely Oversaw and Managed Several McDonald’s-Sponsored Festivals Across North Carolina• Brainstormed and Developed Campaigns for Various McDonald’s Projects including: New McNuggets Campaign, All Day Breakfast, Carolina Panthers, Charlotte Hornets, and more• Implemented Social Media Initiatives of #McDPanthers and #MyPanthersMoment to Spread Awareness of Partnership between the Carolina Panthers and McDonald’s• Completely Managed the Televised Sponsorship of an International Champions Cup Soccer Match, while also Planning and Coordinating the McDonald’s Inspiration Celebration Gospel Tour• Executed Daily Duties involving: Competitive Research, Financial Analysis, Communication with Clients, Resolving Complaints, and much more

Hickory, North Carolina

• Manufacturing Workforce Recruitment, Targeted Primarily Toward Millennials• Developed Advertorial for Hickory’s Local Workforce Magazine with 25,000 Copies Printed• Website Presence Consultation for Century Furniture, Specifically Job Listings and Applications• Conducted Focus Groups with Current Employees, Executives, and Recruits

Hickory, North Carolina

Accounting• Helped formulate yearly budgets for all 8 McDonald’s restaurants around the area• Conducted horizontal and vertical analysis to compare the sales between stores as well as within each store• Learned valuable managerial accounting skills in Microsoft Excel and SpreadsheetManagement • Spearheaded a hospitality reform initiative by creating and presenting a PowerPoint aimed at improving customer satisfaction by providing customers with better all-around service• Quality control within each individual restaurant to ensure customers are receiving Gold Standard qualityMarketing• Event marketing including a Frozen Movie themed event, an Avenger’s Night, and Minion Mania, partnering with other businesses around the area• Web design for 8 restaurants. Designed and built every restaurant’s website from scratch, including job openings, descriptions, restaurant hours, photos, and more

Hickory, North Carolina

Public Relations for Catawba Valley Medical Center• Managed web presence for hospital and improve user-friendliness.• Maintained donor relations by making periodic outreach programs.• Formulated weekly mailers with pictures, stories, and calendars.Market Research for Various Companies• Southern Glove• Bridgestone Golf• Catawba Valley Medical CenterCreative• Drafted scripts for Bridgestone Golf• Designed logos for Bridgestone GolfSocial Media for Catawba Valley Medical Center• Facebook Admin• LinkedIn Admin