James Setzer Email & Phone Number

Raleigh-Durham, North Carolina Area

ReverbNation is an online platform equipping musicians with career management services & label opportunities.- Manage all aspects of the ReverbNation blog, social media, label/festival opportunities, and digital ads

Raleigh-Durham, North Carolina Area

PlayMetrics is a youth soccer club management SaaS platform (think SAP + Asana for youth soccer).- An invaluable strategizer and executor in the development, launch, and rapid growth of PlayMetrics- Create weekly reports on various KPIs relevant and critical to the success of the business, and presenting this information weekly to the CEO and relevant VPs.

Raleigh-Durham, North Carolina Area

• Developed grand opening plans and local store marketing plans for restaurants to drive guest counts and increases in transactions
• Aided in execution of high-level strategic marketing plans at the local, regional, and state-wide level
• Tracked, reported, and communicated various KPI’s to varying levels of management and to clients in presentations aimed at crafting progressive strategies for continuous improvement
• Led and delegated various duties to our agency partners to execute and amplify corporate marketing initiatives

Raleigh-Durham, North Carolina Area

• Fostered qualified sales opportunities with prospective companies through cold-calling and lead nurturing
• Utilized tools such as Salesforce and Hubspot to analyze, nurture, and optimize new and existing accounts
• Consistently exceeded weekly goals for qualified opportunities, conversations, demonstrations, and more

Hickory/Lenoir, North Carolina Area

• Effectively utilized the customer relationship management platforms Marketo and SalesForce to automate and optimize the effectiveness of over a dozen comprehensive marketing campaigns
• Coordinated and planned the logistics and strategy for 5 international industry tradeshows
• Routinely communicated execution strategies with Sales VP’s and their respective regional teams
• Conducted a multitude of digital marketing tasks, including webinar production, case study approval, search engine optimization, content syndication partnerships, and yearly social media planning
• Singlehandedly crafted a new method of reporting marketing event performance, which greatly improves spending efficiency and provides a high-level snapshot of CommScope’s marketing strategy
• Presented this new reporting method to the CEO and CMO, it was immediately implemented in North America and is currently in the process of being implemented globally

Charlotte, NC

• Completely Oversaw and Managed Several McDonald’s-Sponsored Festivals Across North Carolina
• Brainstormed and Developed Campaigns for Various McDonald’s Projects including: New McNuggets Campaign, All Day Breakfast, Carolina Panthers, Charlotte Hornets, and more
• Implemented Social Media Initiatives of #McDPanthers and #MyPanthersMoment to Spread Awareness of Partnership between the Carolina Panthers and McDonald’s
• Completely Managed the Televised Sponsorship of an International Champions Cup Soccer Match, while also Planning and Coordinating the McDonald’s Inspiration Celebration Gospel Tour
• Executed Daily Duties involving: Competitive Research, Financial Analysis, Communication with Clients, Resolving Complaints, and much more

Hickory, North Carolina

• Manufacturing Workforce Recruitment, Targeted Primarily Toward Millennials
• Developed Advertorial for Hickory’s Local Workforce Magazine with 25,000 Copies Printed
• Website Presence Consultation for Century Furniture, Specifically Job Listings and Applications
• Conducted Focus Groups with Current Employees, Executives, and Recruits

Hickory, North Carolina

• Accounting
• Helped formulate yearly budgets for all 8 McDonald’s restaurants around the area
• Conducted horizontal and vertical analysis to compare the sales between stores as well as within each store
• Learned valuable managerial accounting skills in Microsoft Excel and SpreadsheetManagement
• Spearheaded a hospitality reform initiative by creating and presenting a PowerPoint aimed at improving customer satisfaction by providing customers with better all-around service
• Quality control within each individual restaurant to ensure customers are receiving Gold Standard qualityMarketing

Hickory, North Carolina

• Public Relations for Catawba Valley Medical Center
• Managed web presence for hospital and improve user-friendliness.
• Maintained donor relations by making periodic outreach programs.
• Formulated weekly mailers with pictures, stories, and calendars.Market Research for Various Companies
• Southern Glove
• Bridgestone Golf