Jamie Cooper Email & Phone Number

London, Gb

London, England, United Kingdom

Brand Strategy Development: Spearheading the brand strategy for DEWALT in EMEA, ensuring alignment across core and new product launches with a focus on driving customer engagement and loyalty.Launch Excellence: Owning and delivering comprehensive launch packages that include online and offline assets such as photography, video, e-commerce content, email campaigns, social media, website development, POS materials, and tailored retailer-specific content.Integrated Media Planning: Leading the ideation and execution of monthly media plans to recruit new customers, elevate brand awareness, and foster positive sentiment.Cross-Functional Collaboration: Partnering with digital marketing teams, graphic designers, agencies, and local markets to deliver cohesive social media strategies that resonate globally while incorporating localized content.Content Creation & Optimization: Using Google Ads and Managing end-to-end asset creation optimized for video, display, search, social and e-commerce, ensuring each platform maximizes reach and impact.Brand Partnerships & Sponsorships: Developing and executing strategic brand collaborations, events, and sponsorships while ensuring all elements align with brand identity and compliance standards.CRM & Demand Generation: Collaborating with CRM teams to create digital content that supports brand goals, enhances demand generation, and builds long-term advocacy.Product Consistency: Working alongside product management to ensure all branding—logos, packaging, POS materials—delivers consistent messaging across every customer touchpoint.

London, United Kingdom

Campaign Planning: Lead the creation, development and ongoing management of all product launch and ongoing campaigns including messaging, media, creative and reporting.Customer Insight: Guide the development and execution of Brand foundational work (positioning, brand pyramid, tone and personality). Working with customer insight, analytics and product teams.Campaign Strategy: Developing a compelling brand innovation bundle with strategic portfolio plans, and converting these to 360 campaigns, brand guidelines and creative briefs.Agency Management: Leading the agency briefing process with the creative services & digital teams. Including budgeting, brief writing and delivery workflow.Content Generation: Ensuring the entire list of communication assets, stays true to the brand equity across all brand channels including; retail, e-com, social media & events via briefs and project management processes.Brand Strategy: Lead on Increasing brand equity KPI’s with core audiences and build desire and consideration amongst new audiences via organic content creation and influencer marketing initiatives.

London, United Kingdom

Creative Management: Owned of the global brand identity for cosmetics that supports the overall category strategy.Content Creation: Lead the design and brief for core product assets that enhance the consumer marketing including; VM, Print, POS collateral, social and digital content.Product Management: Analysed sales data to identify opportunities and challenges, then create strategies and tactics to drive results.Brand Experience Management: Owned the concept brief to deliver in-store merchandising for core and new products in line with the budget and work closely with the Shop fit and VM teams to execute.

London, United Kingdom

Go-to-market Planning: Planned, developed and executed account specific go-to-market plans inclusive of in-store marketing programs and displays.Commercial Strategy: Lead the commercial strategy and delivery for the Estee Lauder, Estee Edit and Victoria Beckham brands in the UK&I.Account Management: Managed the Trade marketing calendar for key Wholesale accounts including Selfridges, Harrods and John Lewis for store and online.Creative Direction: Lead development of product proposition and campaign messaging for print, digital, OOH, social media & video assets.Reporting & Performance Analysis: Tracked and analysed ROI based campaign impact and company sales performance to make recommendations for future marketing investment, utilising Hubspot.

London, United Kingdom

Hong Kong

Hong Kong

London, United Kingdom

London, United Kingdom

London, United Kingdom