Jamie Cunningham Email & Phone Number

Vancouver, British Columbia, Canada

Aplo Group is a DTC performance marketing-focused agency dedicated to scaling e-commerce businesses sustainably and profitably. - Scaled sports apparel brand’s media spend 10x while remaining profitable and meeting target NC-CPA and NC-ROAS targets. - Led account strategy and implementations/optimizations to progressively improve performance metrics across different attribution models (Full Funnel, Last Click, First Click) including improving First Click ROAS from 0.6 to 7+ over 6 months. - Managed ad spend monthly budgets of $300,000+ across Meta, Google Ads, LinkedIn, TikTok, Snapchat, etc.- Managed and led paid media strategy, creative briefing, campaign execution, and client calls and relationship management on accounts in sectors such as outdoor sporting apparel, apparel, etc.- Ensured brand integrity by prioritizing core brand elements to maintain cohesive brand imagery and messaging in all marketing campaigns and assets.- Effectively communicated complex marketing concepts such as incrementality, KPI selection, and attribution to clients, integrated these into strategic approaches to maximize campaign impact and client understanding of incremental value added to their business.- Managed key client and stakeholder relationships through regular weekly meetings and incremental strategic + performance check-ins ensuring alignment on strategic goals.

Vancouver, British Columbia, Canada

Antisocial Solutions is a social-first agency designed to give you global reach and results.- Managed $1m+ budget across client accounts in Meta, Google Ads, Pinterest, etc.- Led various lead gen campaigns achieving a lead volume 122% greater than target at a CPL 88% lower than forecasted.- Set up and managed campaigns in all levels of the marketing funnel and performed optimizations based on KPIs, resulting in a 50% increase in purchases MoM for businesses in various verticals. - Led and executed tactics that ensured smooth transition while keeping up-to-date with changes in the paid ads landscape including introducing Performance Max campaigns into client portfolios, and shifting to RSAs while phasing out expanded text ads and ensuring that adequate KW coverage. - Collaborated with junior members of the paid media team, provided real-time training on strategic direction, tactics and best practices resulting in team members leading their first strategy development and pitches.- Oversaw diverse performance media campaigns across multiple business verticals including e-commerce and lead generation, responsible for pacing, forecasting, and clearly reporting on their impact towards overarching business goals.- Lead monthly reporting presentations delivering actionable insights from performance data, enhancing decision-making, campaign effectiveness and budget utilization. - Ensured accuracy for reporting, budget pacing and forecasting.

Vancouver, British Columbia, Canada

Known Digital is a digital marketing agency based in Vancouver with local and international clients specializing in performance marketing, analytics and optimization.- Managed 5/6 clients in a varied range of industries with a monthly paid advertising budget of $180,000. Channels included Google, LinkedIn, Microsoft, YouTube, Meta (Facebook+ Instagram). - Automated reporting by setting up Google Data Studio dashboards, dynamically linked to Sheets combined with Supermetrics, reducing manual workload by 5-10/week per team member and improving insights gained/provided from data sets. - Grew client account by 300% while managing the overall account and strategy. This was achieved while maintaining ROAS= 5+, improving conversion rate and achieving CPA at 50% of the target.- Led LinkedIn campaigns with a monthly budget of $85,000, achieving an improvement in CPA of 163% while increasing volume of leads/conversions by 250%.- Led weekly status and optimization calls with clients and acted as the point of contact for accounts managed, advised clients to help shape strategy to achieve short and long-term goals.- Led and mentored junior team members, providing strategic guidance and hands-on training, effectively advancing team members to higher levels of responsibility and expertise.

• Aided the digital transformation of the bank by guiding customers through the migration journey to the new mobile app and used expert knowledge to troubleshoot any issues arising for customers during this process.• Promoted the brand’s strategy consistently and effectively to transition customers across to the online and phone banking platforms.• Provided exceptional customer care and clear solutions to inbound/outbound customer queries• Actively observed calls for opportunities to cross-sell opportunities for FX referrals, mortgage referrals etc.

Naas, Leinster, Ireland

• Managed social media channels with a combined following of 100,000. This included creating visual creatives, drafting the copy of posts, organising the scheduling of posts and executing the overall campaigns. • Analytics tracking of our website including establishing the correct tracking of revenue generated from events hosted by Mondello Park.• Established, managed and analysed targetted display ads campaigns across the Google Display Network and Facebook Ads Manager.• Composed reports for the digital marketing efforts for events including recommendations for future events. • Organised and negotiated with vendors for events.

Naas

Being promoted to crew trainer allowed me to assist the management team directly and get more hands-on with the training aspects of my job for both new and existing crew members.• Liaised with management and assisted with issues such as inventory control and ordering.• Assumed admin responsibilities for recording and filing training plans and recording changes in personal files of employees.• Trained brand new incoming staff on all relevant procedures and how to perform all duties they would be expected to perform. • Performed essential food safety tests and accurately recorded details to be kept on record. • Supervised and corrective coached crew members to ensure procedures were correctly implemented and followed at all times.• Assisted management with inventory control and stock ordering• Acted as a role model demonstrating key attitudes and behaviours for crew members to emulate.

Naas

• Built loyal clientele through friendly interactions and consistent appreciation.• Handled currency and credit transactions quickly and accurately.• Maintained high standards of customer service during high-volume, fast-paced operations.• Took initiative to find extra tasks when scheduled duties were completed.• Communicated clearly and positively with co-workers and management as part of an integrated team.• Resolved complaints promptly and professionally.

• Performed market and competitor research.• Designed and implemented email marketing campaigns using Mailchimp, including using Photoshop for various design elements to images.• Established and managed the Hubspot CRM system including importing contacts, lead generation, customer relationship management and responsive email templates for various scenarios.• Lead generation through email and social media platforms.• Creative input into proposals for clients and finalised projects.• Proposal completion for Etenders.• Optimised text of upcoming website for SEO.• Created and managed social media accounts for a client.

Msc In Digital Marketing

Digital Advertising •Managed Google Ads account with a monthly budget of $10,000 achieving an overall CTR 5% above industry standard..

Bachelor, Business Management