Responsibilities since 2007 include digital platform implementation, operation, and roadmap; digital project management (content; information structure, functionality; UX, UI, QA); oversight of voice/brand identity on digital platforms; CRM data integrity and segmentation philosophies; institutional emarketing strategy; KPI analysis; and cross-departmental staff training and collaboration re: these platforms and communications strategies.Highlights:• Manage patron experience on NewVictory.org, including all account and purchase path functionality and messaging -- Responsible for integration strategy with Tessitura/TNEW, its API, and constituent relationship management (data integrity and segmentation design) -- Encourage and reinforce internal understanding of platforms (product marketing) -- Design, implement, and monitor patron communications ecosystem around performance details and audience engagement opportunities -- Lead advocate for WCAG compliance and digital accessibility -- Lead contact for web agency and other consultants• Supervise institutional email marketing technology and strategy, including management of the campaign calendar, staff training, and compliance with industry best practices, as well as comprehensive KPI reporting from WordFly, Google Analytics, and Tessitura sales metrics• Oversee strategic implementation and continuing operation of content platforms, mobile ticketing, and supporting communications

Highlights:• Facilitated multi-faceted, CRM-centric web platform implementation, customization and adoption, working with stakeholders to determine business needs, manage scope/project details, and ensure transparency• Oversaw internal and external communications, UX, and data integrity/analytics reporting for web and CRM• Collaborated on unified cross-platform, and cross-departmental, digital content strategy for marketing, fundraising, engagement, and customer service

When the New 42nd Street relaunched its four websites, I was asked to transfer to the Digital Services department to oversee the institution's digital content. This entailed copy writing/editing, project management (primarily content and navigation, but also functionality and User Experience), Analytics, and staff CMS training.• Maintained NewVictory.org, Dukeon42.org, New42.org, and New42Studios.org as primary content manager• Administered cross-departmental email campaign schedule, provide in-house training and technical oversight on WordFly and Tessitura, evaluate institutional software needs, and monitor deliverability and ROI• Designed and executed pre- and post-show triggered email strategy with dynamic data managed via Tessitura -- Managed once annually per venue and season -- Post-show survey responses recorded against Tessitura constituent records, then distributed across New Victory organization.

Continued responsibilities related to institutional emarketing strategy and implementation, sales analysis and reporting, copywriting and editing, and brand identity.

• Managed all internal emarketing, including executing individual emails, planning cross-departmental campaign schedule, and monitoring deliverability and click-throughs• Wrote institutional and single-ticket campaign copy for brochures, flyers, postcards, and web• Analyzed long- and short-term sales statistics and patterns• Planned social media activity alongside Director of Digital Services and Online Content Committee• Collaborated develop and maintain original, Tessitura-based web functionality for constituent surveys, flex group sales, and a website content management system

This professional development and networking group facilitates 4-8 events annually for approximately 70 NY/NJ/CT community arts organizations. Responsibilities include oversight of the annual planning process and refinement of sessions with committees and presenters, as well as serving as main liaison to Tessitura Community staff and senior leadership at local host organizations.

Leadership, governance, and fiduciary responsibilities for an 80+ residential building in northern ManhattanBoard president since 2020; director since June 2014

Volunteered for a leadership role in planning the Marketing track content for the 2010 Tessitura Learning and Community Conference

Volunteer position helping plan the Marketing track content for the 2009 Tessitura Learning and Community Conference

• Processed ticket orders• Developed customer surveys and new marketing tools for under-selling shows• Redesigned sales tracking and reporting systems to improve efficiency and depth of knowledge• Coordinated production and distribution of print pieces

• Provided global departments with analysis of campaign results and advised on emarketing strategy• Evaluated new emarketing resources developments for potential implementation• Acted as a primary US-representative for testing releases of company website/online software

• Trained others within Emarketing and larger Marketing departments• Participated in the global Emarketing task force

• Organized and executed all US email promotions (averaging over 100/month)• Prioritized and scheduled promotions across all local marketing departments

• Managed non-artistic needs of company, including contracts, marketing/PR materials, finances, pricing strategy, and internal and external communications• Adapted agency-created design collateral into supplemental banner ads and flyers• Oversaw box office/front of house details