•Provide strategic direction for website rebuild projects, leveraging expertise in SEO, CRO, and UX to help clients maximize their online performance.•Lead a team of 15 helping B2B brands optimize their website presence and digital marketing performance.•Deliver high-impact solutions at the intersection of AI and marketing technology. •Oversee product strategy and development for Graph Analytics and RAG/LLM powered tools like Launch Guardian (website migration analytics), UltraCollective (brand-influencer matching), Content Recommender (context-aware content suggestions).

•Develop content strategies to transform B2B websites into authoritative hubs.•Use Neo4j to map websites into network structures, enriching IA and content decisions with data (eg. GA4, GSC, internal links)•Manage complex projects, including content audits, taxonomy refactoring, programmatic SEO, UX research, and journey mapping for optimized information architecture.

•Build and manage campaigns for SEO, paid search, email, marketing automation•Make websites from graphic design through theme development on Wordpress CMS

•Developed site design and content on Genesis for Wordpress•Responsible for lead generation, PPC campaigns, and lead management strategies

•Responsible for organic and local SEO and analytics (GA)* Took Google local universal placements from non-existent to 125/150 first positions

•Coordinated efforts and communications between Yestem Tech and Airbus teams for redevelopment of Airbus Chinese pilot training website

• Developed new division with CEO & COO on $250,000 annual budget for CentralCheck products• Built strategic partnerships with Chinese manufacturers, laboratories, and vendors • Oversaw creation of e-commerce site and coordinated on-page SEO strategy for site* Reached online sales profitability within first year* Division’s private label product accepted into Walmart.com

•B2B prospecting and sales for medical products and services •Collaborated with marketing department to build online campaigns for clients •Achieved 30% increase from previous year in rapid diagnostics sales volume

•Worked as a co-therapist in group therapy setting •Mentored six adolescent patients one on one in individual therapy sessions

•Worked in tandem with clinicians in supporting role in group therapy setting•Ran 12-­step youth workshops for patients bimonthly

•Exposed to various prospecting methods, guided clients through contractual agreements, mortgage approvals, and second-home market investment decisions•Developed online prospecting system and direct mail campaign to generate leads •Achieved $450,000 in sales in 90 day period

•Actively pursued new prospects making 100 cold calls per day to home owners•Closed $160,000 in residential property sales and executed $400,000 in contracts