Jana Lim Email & Phone Number

Singapore

Grew a global portfolio of bank and travel loyalty program partners by crafting differentiated strategies around marketing campaigns and new launches, while also negotiating better commercials for incremental revenue.

Managed a global portfolio of bank and travel loyalty program partners on TransferConnect, the world's only global transfer marketplace. My expertise spans onboarding clients, executing high-ROI marketing campaigns, conducting performance analysis, and delivering impactful business reviews to both clients and internal stakeholders.

Specialised in crafting engaging marketing content across diverse platforms, including StarHub Rewards, social media, eDM, SMS, and the My StarHub app. My expertise in this role extended to planning and executing comprehensive marketing communication strategies, and collaborating with cross-functional teams. I also negotiated with partners to secure attractive rewards, achieving a remarkable 60% redemption rate. Additionally, I oversaw targeted communications for different customer tiers, lead event management initiatives, and effectively liaised with agencies and vendors for marketing material development.

In this role, I led and executed successful initiatives such as planning and coordinating a 300-person annual public forum, launching patient retention programs, and negotiating partnerships with relevant merchants. Additionally, I organized a GP Master Class to enhance exposure for specialists and foster deeper relationships within the medical network. My skills extend to creating compelling marketing materials, both digital and print, and effectively managing agencies for campaign success.

Supported clients with social media campaign reporting, aiding in the measurement of campaign success. I also developed keyword lists for social listening projects, processed and reported filtered conversations to gauge brand sentiment and consumer insights, and conducted competitor analyses to provide valuable insights.

In this role, I was involved in media monitoring, daily tracking for assigned clients, and coordinating press releases to engage local and regional journalists. My skills include content development for contributed articles in the B2B technology sector, facilitating interviews between clients and journalists, and providing comprehensive support to client teams across various communication tasks, from research and press materials to media list compilation and RSVP coordination.

Used forecasting and trend analysis to efficiently manage ticket inventory. My role included submitting monthly reports and projections for ticket inventory and sales, as well as overseeing incentive schemes to boost attraction ticket sales. I also handled supplier relationships, made attraction ticket purchases for tourists, and generated seasonal statistical reports on ticket sales to inform decision-making.

I provided vital support to the Head of Operations in Southeast Asia, coordinating meetings, managing minutes, liaising with external clients, and organizing events. Additionally, I played a key role in analyzing supplier rates for hotels and transport companies. I also took charge of essential projects, including office renovation and relocation, while handling various ad-hoc administrative duties.

Bachelor Of Business Management, Marketing

Activities and Societies: Samba Masala (Brazilian Percussion Fusion Group)Role: Section Leader (Sep 2012 - Aug 2014) • Directly in charge.

Molecular Biology, Chemistry, Mathematics, Economics, Gce 'A' Levels, Distinction In Economics

Activities and Societies: ChoirRole: Member (2010-2011) • Clinched Gold for SYF 2011 • Sang in the choir for Huayi 2011: Kit Chan - My.

Gce 'O' Levels With Five Distinctions

Activities and Societies: Choir, Piano QuartetPiano Quartet | Pianist (2008) • Performed for school's official opening ceremony.