Pine is a boutique agency supporting local and national projects alike with digital ads, branding, website development, ad concepting, print deliverables, and more. Collaborate with senior leadership with client development, internal brand development, honing business verticals, and researching cold leadsPartnering with copywriting to ensure quality deliverablesManaging client interactions and overseeing big picture design and concept directionsOverseeing and mentoring junior designersCollaborating with project management to make staffing suggestions

Whether it be contract work for agencies, companies or my own clients, I have had a myriad of experience working with clients in CPG, Luxury, Hospitality, Retail, Pharma, Financial, Real Estate, and Nonprofit sectors.Supported multiple agencies such as Razorfish Health, Calcium and KWG and teams with ad concepting, print and digital ads, website design, whitepapers, consumer ads, HCP ads, photoshoots, branding, conference deliverables, brochures, whitepapers and other print or digital layouts.Creative direction for a national Restaurant Chain brand refresh with new color palettes, brand hallmarks, product design, social media recommendations, print and digital assets. Supporting almost solely all 5 locations across the eastern seaboard.Creative direction for a Philadelphia Restaurant Group that had 5 restaurant establishments and 4 pop up experiences over a 5 year relationship with strategic consultation on social media, branding and marketing. Oversaw PR crossover collaborations, photoshoots, print media, digital ads, viral branding, and marketing experiences. Mentored and managed a team of 6 for social media and design.Collaborated with an Education Sector Company to execute 4 product lines from beginning to end including overall look and feel, photoshoot direction, art direction, illustration, wardrobe, layout, and vendor acquisition.Additional client wins include created branding for a $2.2mill restaurant with Top Chef Contestant, became an approved vendor for Redbull in the tristate area with designs that went on international channels racking up close to 90,000 views, and provided strategic print layouts and way-finding for the historic Bourse Building as part of a high profile $40mill renovation project.

Mighty Engine is a boutique communications firm dedicated to social justice and nonprofit clients in public health, educational equity, early literacy, and women's rights sectors.Oversaw and directed the high level look and feel of all external client and internal design systems and campaigns. Mentored, developed and supported a team of designers and freelancers to execute quality, strategic graphics in a fast paced atmosphere.Generated and articulated strategic design choices internally and directly with clients for concept buy in. Nurtured ongoing relationships with vendors.Audited and refined branding process and implemented structural changes that reduced client feedback, increased satisfaction, and truncating normal brand selection process by 50% with similar if not higher satisfaction. Project managed and direct workflow; and made recommendations for team support.

Pine is a boutique agency supporting local and national projects alike with digital ads, branding, website development, ad concepting, print deliverables, and more. Oversaw overall look and feel for all deliverables.Created and designed a myriad of assets for large scale, national clients.Mentored and supported junior designers.

Participated in concepting teams for GSK (Zejula) to develop a new HCP oncology campaign.Led design efforts and presentations for launch deliverables including white papers, print ads,website development, in-office materials, as well as deliverables for conferences.Collaborated with other capabilities, including Strategy and Account, to help shape strategicbranding and ensure the work aligns with brand guidelines.Partnered closely with Project Management to estimate hours, resource appropriatelyfor the work, and ensure effort remained within budget.Worked closely with copywriters and other creative team members to guaranteecohesiveness and compliance in the work, including on Sanofi Pasteur (Fluzone, immunology).Reviewed and contributed input + insight to creative briefs.

Concepted and designed a leadership conference experience from logotype, internal branding, posters, badges, and powerpoint templates.Created site pages in accordance to brand guidelines, internal grid systems, and consulted on other website design projects.