- Online and offline marketing campaign planning and brand positioning strategies with a focus on B2B audience.- Responsible for communication framework and maintaining brand tone across all customer touchpoints, including social media, sales messaging, and customer service.- Content creation and video production for the brand, including pre-production, direction, scripting, and interview preparation.- Copywriting responsibilities for all texts and updating brand narrative, including developing new taglines and concepts.- Production and scripting of videos for brand promotion (testimonials, app launches, etc.).

- Implementation of the brand's communication and branding strategy.- Coordination of public relations and press relations activities by external agencies.- Management and content planning to reinforce brand narratives across various social media platforms and communication channels.- Development of strategies for positioning at B2B trade shows and internal communication.- Planning partnerships with influencers and speakers for ABCasa events.- Structuring of the Gia Brasil award, the main award in the home goods retail sector.

- Planning communication channel strategy for B2B trade shows to increase customer conversion and strengthen brand.- Responsible for copywriting content for newsletter, blog, social media, email marketing, institutional pieces, and internal communication.- Hiring and managing influencers and industry professionals to compose event content lineup.

- Responsible for planning the company's participation in all events as an exhibitor, including vendor management and production oversight.- Organizing endo-marketing campaigns and lectures for 2,000 professionals.- Developing branding strategy through production, review, and editing of content for social media and internal communication channels.

- Production and layout design of a newspaper with a monthly circulation of 10,000 copies.- Generating topics related to Politics, Health, and Economy in the region.- Conducting interviews with politicians and authorities from Osasco.- Writing journalistic articles and photo coverage of events such as political rallies, council votes, etc.

- Conducting transactions and marketing banking products such as insurance, capitalization, and credit lines.- Analyzing and recommending investments for Prime segment clients.- Providing bilingual customer service.

- Organizing external lectures and training sessions.- Measuring satisfaction survey results through reports.- Writing and revising texts for printed materials.- Purchasing products for training sessions, inventory management, and liaising with suppliers (printers, caterers, etc.).