With over 22 years of unwavering commitment in Marketing and Communication, I have gained extensive experience through various roles and perspectives in my career. My expertise lies in producing commercially viable content, managing TV format licensing business models, adapting global formats (TV and advertising), and implementing Agile project management methodologies in dynamic production environments. Throughout my career, I have excelled at building and managing internal teams and strong client relationships that consistently deliver innovative and creative outputs that not only meet, but exceed client expectations, while effectively managing budgets and deadlines.My experience includes high-profile production houses such as Quizzical Pictures, Rapid Blue, Mann Made Media, Combined Artists and Endemol Shine Africa. I worked on various high-rated productions, including SA's Got Talent, Isidingo, Carte Blanche, Survivor, Clash of the Choirs, Big Brother, and the critically acclaimed International Emmy nominated and Rose d'Or winner for Best Drama and Miniseries - Hopeville.I have also worked on several commercial properties for creative agencies such as FCB, Thackwell and Whittaker, Oliver, and Metropolitan Republic for corporate clients that include ABSA, MTN, Nike, Standard Bank, Liberty Life, Castle, Sony, Motorola, H&M and 5FM.In November 2019, I had the honour of speaking at the international media conference - DISCOP Johannesburg. I delivered a keynote on the impactful world of Branded Entertainment.