Jane Johnson Email & Phone Number

Manchester Area, United Kingdom

Manchester, United Kingdom

Manage a wide range of projects for Carlsberg UK including new business initiatives, brochure designs, trade show materials, bespoke gifts, all elements of design, merchandise, photo shoots, video, print and digital.Redeveloped the internal Carlsberg UK brand proposition ‘We Deliver More’ allowing the marketing team to target their communications on specific themes with a consistent overall brand identity. Launch of new premium beers category ‘House of Beers’ including nationwide… Show more Manage a wide range of projects for Carlsberg UK including new business initiatives, brochure designs, trade show materials, bespoke gifts, all elements of design, merchandise, photo shoots, video, print and digital.Redeveloped the internal Carlsberg UK brand proposition ‘We Deliver More’ allowing the marketing team to target their communications on specific themes with a consistent overall brand identity. Launch of new premium beers category ‘House of Beers’ including nationwide recruitment campaign.Also responsible for growing new accounts such as EI Group, Fuller's, Nite Site and A-Plant. Show less

Bollington

Primary contact for all Greene King work dealing with up to 10 brand and marketing managers. Managed integrated sales promotion campaigns for key events and 3rd party brand promotional activity. Part of successful pitch team to secure all Greene King business on a retainer contract worth £750k including £80k sales promotion activity to support Greene King’s sponsorship of the ITV Show Ant & Dec’s Saturday Night Takeaway.Managed in-store promotional offers, organising event staff and… Show more Primary contact for all Greene King work dealing with up to 10 brand and marketing managers. Managed integrated sales promotion campaigns for key events and 3rd party brand promotional activity. Part of successful pitch team to secure all Greene King business on a retainer contract worth £750k including £80k sales promotion activity to support Greene King’s sponsorship of the ITV Show Ant & Dec’s Saturday Night Takeaway.Managed in-store promotional offers, organising event staff and sales promotion activities for third party brands in Student Unions for NUS. Design and procurement of all ‘NUS Extra’ freshers / launch campaign POS, print and merchandise each year, worth over £100k per campaign. NUS Extra card sales increased 60% over the 3 years Caspa were involved.Worked with Carlsberg UK on ‘We Deliver More’ the online initiative to provide marketing tools for licensees to create personalised campaigns. Project awarded Carlsberg UK’s Chief Executive's Award for 'Customer Driven' activity in 2010 and recommended for roll out in other European markets.Full management of West Cornwall Pasty Co account including launch of new interactive website. West Cornwall Pasty Co. included in 2009/10 Superbrands book listing the UK’s leading 500 strongest consumer brands with significant emotional and tangible benefits over competitors.Key role in pitch to win Frederic Robinson marketing and pumpclip brand development work. Also handled POS design for SSP Restaurants, monthly referral campaigns & DM development for David Lloyd Leisure. Show less

Nottingham, United Kingdom

Sandwich placement scheme. - Organised the promotional programme for the dental category, involving forecasting sales and negotiating with suppliers. - Conducted an Internet auction, inviting international suppliers to bid for Boots business to reduce production costs.

Ba (Hons), Business Studies

Education record