Jane B. Email & Phone Number

Minneapolis, Mn, Us

Defining and preparing brand messaging for the North American market including technical articles, videos, and marketing campaigns.Manage and build brand awareness with distribution partners including new products introductions, product training, and inventory.Update documents on company and distribution websites.Enhance social media presence.

Brooklyn Park, Mn

Develop marketing strategies to increase sales with major electronics distributors by implementing digital and print marketing campaigns, developing content for website and social media platform, cultivating customer relationship, gathering and analyzing marketing information, recruiting and training marketing staff.

St Paul, Mn

Develop branding and marketing strategies for a custom automated machinery manufacturer specializing in the medical device, diagnostics and drug delivery industry. Experience includes implementing tactics to achieve strategies, such as digital marketing campaigns, online content management, data mining, lead generation, data mining and trade show management.

Greater Minneapolis-St. Paul Area

Marketing & branding development, database management, lead generation, business software research

Managed marketing initiatives at the corporate level for $49 million plastic injection molding and rapid prototyping contract manufacturer (Medical Device, Defense, and Precision Industrial markets); overseeing $350,000 budget. Developed and implemented marketing strategy for multi-location organization including new logo, brand identity, website, and marketing/sales materials.Acommplishments: Developed new brand strategy for acquired companies which repositioned company in the marketplace to better represent expanded service offering. Increased revenues by developing centralized database and e-blast campaigns

Managed marketing initiatives for packaging machine manufacturer; $48 million in sales. Managed $1.2 million budget for advertising, public relations, sales collateral, website, and trade shows. Accomplishments: Created and implemented “online sales toolbox” for rep/agent network; recognized at corporate level as a highly valuable sales tool to be replicated by other business units Managed trade shows ranging from 100 to 17,000 sq ft. and up to $750,000 budget; Coordinated space selection, booth layout, shipping logistics, installation schedule, employee/sales rep booth schedule and created product presentation and signage

Redwing, Mn

Coordinated marketing initiatives for $5 million automated equipment manufacturer serving the food service industry; overseeing new branding of company - name change, new logo, sales collateral, advertising, website and video production.Accomplishments: Coordinated market research with outside firm to conduct customer perception survey, leading to improvements and better positioning in the marketplace Increased machine sales 7% and accessory sales 15% through monthly direct mail campaigns