Janelle Hansen Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

As the Associate Director, Delivery & Strategic Initiatives, I play an integral role in supporting OES's growth agenda. Through my leadership and expertise, I ensure that our clients receive world-class solutions. that meet their specific needs and support their business goals.I am responsible for overseeing the delivery and project management including workstream planning and execution, governance, risk management, budgets, and deliverables to ensure successful project delivery.

60 Cremorne St, Cremorne

As a Strategic Marketing & Brand Manager, I drive growth for OES by spearheading strategic initiatives that focus on marketing and business development activity. Over the years, I have successfully delivered several key projects to position OES as a leader in the online education space.Key achievements:* Successfully led the end-to-end development and launch of a new brand for OES, encompassing the creation of a compelling value proposition, a cohesive visual identity, and a comprehensive website. Managed all supporting internal and external assets, including advertising campaigns and corporate sponsorships, to effectively showcase OES’s commitment to supporting student success;* Successfully launched the online offerings of a new Australian university partner (QUTOnline) just six weeks after signing;* Launching Swinburne Online in key international markets;* Conceptualised and launched OES’s first in market online student mentor and supporter program, which remains one of the highest performing student retention initiatives; * Reimagined and developed an online orientation and onboarding platform for commencing online students including all content and supporting assets; * Refined and automated re-enrolment processes; a critical function of student operations for continuing students.Specialties: Project Management | Marketing Campaigns & Strategy | Go to Market Management | Communications | Market Research & Insights | Customer Experience Improvement | B2B Marketing

Melbourne, Victoria, Australia

In this role I conceptualised and implemented strategic initiatives to drive growth for OES and improve the student experience for online cohorts. This involved project management of strategic priorities to support expansion into new markets and segments and continuous improvement of core business. Key achievements include:* Launching OES’s first in market online student mentor and supporter program; * Reimagining and delivery of online orientation and onboarding programs for commencing students; * Delivery of market research pieces to inform growth opportunities and identify areas of opportunity to improve the student experience.* Content creation and delivery of Online Education Services website* Review of key functions across the business including marketing and communications function; student services resulting in the automation of re-enrolment and refinement of credit transfer processes* Tender submission support and Board Reporting

Melbourne, Victoria, Australia

At the start-up phase of OES this role focussed on diversification of recruitment channels. Specifically, the focus was to identify, engage and build relationships with B2B (corporate) channels, industry groups and VET pathway providers to develop robust student acquisition channels for a major university partner (Swinburne Online).

Melbourne, Australia

As a consultant for Hobsons, I conducted research to assess the feasibility of a potential acquisition. My focus was on gathering insights into the demand for adaptive, online, social-based learning systems and platforms, as well as student success solutions and Learning Management Systems within the K-12 education sector. The research project aimed to provide a comprehensive understanding of the market landscape and opportunities for growth.

Melbourne, Victoria, Australia

Over a 10 year period, I worked in various roles within the Marketing and Student Recruitment functions at Swinburne. During this time, I demonstrated my ability to drive growth and deliver results through strategic planning and execution. As Associate Director, National Recruitment, responsible for leading a team that developed and implemented recruitment strategies that contributed to Swinburne's growth and success. In addition, I had the honour of being appointed to the Swinburne University Council for a three-year term, where I gained a unique insight into the governance and strategic management of the university. I also tutored first-year university students via OUA, providing deep understanding of the online learning modality that proved beneficial in future roles.Roles:• Associate Director, National Recruitment: Jun 2007 – Feb 2012• Online Tutor (Marketing Concepts): Mar 2011 – Nov 2012 (concurrent)• University Council Member: Jan 2009 – Feb 2012 (concurrent) • Marketing Operations Manager: Dec 2006 - June 2007• TAFE Marketing Manager: Nov 2005 – Dec 2006• Student Recruitment Manager: Oct 2002 – Nov 2005• Student Recruitment Officer: Jan 2002 – Sept 2002Key areas of focus:• Managed a large budget and team of recruitment and marketing specialists, developing and implementing student recruitment strategic plans and campaigns to achieve enrolment, load, and revenue targets across TAFE, undergraduate, and postgraduate segments. • Planned and implemented key University events including Open Day, Career Advisers Seminars, Mid-year information evenings, postgraduate information sessions, Tertiary Information Service events, and more • Implemented a University-wide enquiry management and direct applications system, centralizing the admissions function• Implemented TAFE marketing plan, including brand and campaign management, to meet agreed targets. This included managing publications, website, events, public relations and media, and advertising.

Melbourne, Victoria, Australia

After returning to Australia from living abroad for two years, I joined Carrick Education Group, a leading private provider of diploma-level qualifications. As the Student Recruitment Manager, I played a pivotal role in achieving enrolment targets for both domestic and international students. I focused on developing and maintaining relationships with key stakeholders in targeted international markets, such as Indonesia, to increase enrollment from these regions.

Postgraduate Diploma Of Digital Marketing, Digital Communication And Media/Multimedia

Business Strategy

Graduate Diploma Of Business (Marketing), Marketing

Postgraduate studies

Bachelor Of Management, Marketing

Co-President of the Business Students Social Society (BSSS)