Janet (Jade) Elk Email & Phone Number

Redding, California Area

Manage the conversion of all print textbooks to BVT’s new digital LAB Book platform. Work closely with production, coders and developers in bringing over all the content and ancillaries so it works in both desktop and mobile devices. Handle testing and quality assurance for all components. Review digital accessibility of projects and determine compliance roadmaps and create annual VPAT. Research third-party content copyright holders and obtain permission for use of material in textbooks. Develop new markets and acquire self-published authors to publish with BVT.

Santa Fe, Nm

Manage the online presences and all communication aspects of this Santa Fe fair trade artisan jewelry studio and gallery. Focus on rebranding both the Celtic Jewelry and Reflective Jewelry businesses, focusing on stewardship of the earth, sustainable mining practices and being at the forefront of Fair Trade practices. Daily project management to keep the redesigned website projects on track with outsourced developers, writers, photographers, and other team members; create print ads for local newspapers, brochures and other print materials as needed. Skilled at data• In-depth audit of company’s e-commerce websites to create a comprehensive plan for rebranding each business based on product strengths, competitive analysis and what is important to each audience;• Development of digital marketing tactics, including e-newsletters, social media platforms, and content development;• Manage teams of external developers and designers for two thriving e-commerce websites, planning strategic updates to improve the customer experience, increase online sale conversions, and develop new programs. ReflectiveJewelry.com and currently working on updating CelticJewelry.com.• Create and manage editorial calendars to coordinate content across websites, mobile, social media, print and in-store gallery experiences.• Analyze monthly analytics to determine strengths and opportunities for future marketing and messaging.* Engage with audiences via Social Media platforms, using AgoraPulse to keep the conversations up to date and responsive to all comments and questions. Implemented Live Chat on sites to open communications to potential customers browsing when the gallery is closed.

San Diego, Ca

Project Manager and Senior Interactive Designer for this PR firm’s in-house creative agency. Responsible for managing internal and external creative teams tasked with bringing to life interactive marketing strategies and developing corporate branding via online media tactics. Managed projects simultaneously for clients such as WD-40, Chicken of the Sea, SONY, McDonalds of San Diego, Dairy Council of California, and Ocean Mist Farms.• Oversee the entire lifecycle of website design/development, including project estimates, hiring or assigning staff, scheduling milestones and deadlines, reviewing content creation for quality control and to be sure it meets the projects creative vision and mission, testing and troubleshooting prototypes, managing client expectations and communicating technical issues in a way client can understand, crisis management, plan and manage launch strategies across multiple agencies, follow up after launch to determine any tweaks or changes needed to improve user experience and desired results.• Lead the planning and discovery process for determining where client’s current online strategies and tactics are at, uncovering problems and opportunities, analyzing competition and user feedback, and gaining an understanding of how all integral operations need to be linked together.• Work closely with video production studios, creative directors, copywriters, editors, and manage up to eight team members to keep projects inspiring, innovative, and on deadline and budget.• Develop and maintain a variety of content management systems, often syncing data between internal client systems and pubic website portals. • Build traffic and awareness for digital communications and websites, working with teams of writers, social media mavens and marketing specialists for a holistic approach. • Built out an extensive project management solution using Basecamp, for our in-house projects.