Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs Email and Phone Number
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Janet is an accomplished senior global marketing and business transformation executive with over 25 years of experience working with private firms and publicly traded Fortune 100 organizations, including American Express and JP Morgan Chase. A trusted advisor to executive leadership teams, she is recognized for her expertise in identifying strategies that enable businesses to accelerate growth, scale globally and create strong customer focus. She has a proven record of leading enterprise-wide initiatives that help organizations optimize operations, drive transformation and improve business results. Janet brings extensive experience in global consumer and services-based industries including financial services, travel-related services and professional services. Specialties: • Business Strategy and Development• Brand Positioning and Corporate Reputation Management• Corporate Communications - Internal and External Communications• General Management and P&L Management• Strategic Marketing Management across Product, Industry and Digital Marketing• Sales & Marketing Alignment and Optimization• Client Development & Management
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Chief Marketing Officer And Strategy LeaderHvsNew York, Ny, Us -
Chief Marketing Officer & Strategy LeaderHvs 2017 - PresentLoveland, Colorado, UsResponsible for business strategy, marketing and communications across HVS - a premier global consulting firm with operations in 40+ countries that provides expertise across all facets of hotels, hospitality management and operations. • Create strategic business plans to scale business and drive revenue growth. Design comprehensive GTM (go-to-market) plans including business development strategies, infrastructure and metrics, marketing and communications initiatives, etc. • Serve as Chief of Staff and advisor to President on key strategic and business initiatives. Provide a sounding board for critical business and organizational decisions, internal communications, etc. Provide advisory and consulting support for the firm's senior business leaders.• Deliver marketing and communications strategy and initiatives across: brand strategy and positioning; marketing and sales collateral; events management oversight; digital strategy and website design; sales enablement and training, and public relations.• Conducted comprehensive global marketing audit, identifying areas to optimize marketing to drive revenue. Review includes: brand, positioning, digital, content management and communications, product marketing, sales effectiveness and enablement, and CRM.
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Advisory Board MemberRutgers School Of Public Health 2018 - 2022The Rutgers School of Public Health Advisory Council provides oversight for the development of the School’s strategy, execution of key initiatives and assessment of performance-based goals. The Council also implements strategies designed to foster a diverse constituency of practitioners and academic thought leaders that will evolve into a pipeline of advocacy and philanthropic pioneers within Public Health.
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Managing ConsultantMartellus, Llc 2015 - 2022New York, New York, UsMartellus creates value for Fortune 100 companies when senior leadership and deep experience are required on a temporary basis. All Martellus Experts are former executives with decades of line experience driving lasting change in large global organizations. As a result, every Martellus Expert has the functional know-how to diagnose and solve business problems, and the leadership expertise to accelerate the performance and careers of emerging leaders. -
Adjunct Professor, Business CommunicationsMontclair State University 2014 - 2021Montclair, Nj, UsTeach Business Communications courses for business students. Designed and taught course that encompasses: student's business writing and presentation skills, developing a personal brand, internal and external communications, crisis communications, corporate reputation management and communications in a global work environment. -
Global Chief Marketing And Communications Officer | CmoGfk 2012 - 2013Nuremberg, Bavaria, DeGfK uses innovative technology, digital and big data capabilities to provide clients with vital insights to grow their business, strengthen their brand and enrich consumer experiences. With $2.0+ Billion in revenue & operations in 100+ countries GfK is a global industry leader. Direct Report To CEO.ORGANIZATION TRANSFORMATION: Designed a Global Marketing and Communications strategy and organization, professionalizing talent across GfK's Communications, Product, Industry and Digital Marketing staff of 100+ worldwide. BRAND: Defined GfK’s global brand positioning and messaging. Created a completely new product naming architecture - launched globally through digital channels, including web and social media.MARKET STRATEGY: Created multi-country marketing launches for technology-based “big data” products, enabling clients to gain consumer and market insights to drive business growth.DIGITAL TRANSFORMATION AND AWARDS: Rolled out a new global GfK website, intranet & client portals; defined global content strategies, synergies and optimized SEO. Consolidated country websites onto one IT platform. Intranet placed 2nd in global competition: “combining well-integrated & highly usable social features with visual flair and great design.” Launched digital apps for whitepapers and research.COMMUNICATIONS: Oversaw all global internal and external communications, including corporate reputation management, public relations, employee communications and Annual & Quarterly reports. Instrumental in protecting GfK’s corporate reputation during its Turkish subsidiary crisis: designed a communications strategy and pro-active outreach to clients, analysts and press. -
Global Marketing & Business Development Executive - LondonAmerican Express; Tripadvisor For Business 2008 - 2012AMERICAN EXPRESS - Managed AXP-Bank commercial and marketing licensing relationships CLIENT MANAGEMENT: Advised banks on brand positioning, media planning, customer experience and loyalty program development, omnichannel and acquisition strategies.NEW PRODUCT DEVELOPMENT: Developed new card products: conducted market assessment, created product offerings and positioning, card design, loyalty propositions and go-to-market plans.TRIPADVISOR FOR BUSINESS - Built Strategy and Executional Plan to Accelerate Business GrowthGO-TO-MARKET STRATEGY: Developed plan to scale this $20MM web-based division. Built roadmap to strengthen sales & marketing capabilities and operational execution. Improved customer messaging, contact management, CRM, lead generation, channel management & metrics.SALES MANAGEMENT: Created a global sales and account management structure; led global sales leadership team. Revenues doubled within 1 year.
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Senior Vice President, MarketingJp Morgan Chase 2005 - 2008New York, Ny, UsBuilt strategies to drive new revenue for Chase’s Card business. Deepened relationships with corporate customers through expanded distribution channels and cross-sell initiatives. Piloted loyalty marketing program resulting in $4.0MM in new revenue. -
Vp, Marketing, Major AccountsAutomated Data Processing 2003 - 2004Developed brand and positioning strategy for $2.0B Division including: brand positioning, value propositions, collateral and sales tools. Marketing staffing and funding curtailed due to refocus on sales investments.
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Vp, Marketing And Customer DevelopmentDun And Bradstreet 2001 - 2003Jacksonville, Fl, UsBuilt and led the Direct Marketing organization for D&B's $1.3 billion business across all customer segments and channels, delivering $62.0+MM in totally new revenue. Established consistent branding and a comprehensive direct marketing plan. Surpassed marketing targets by 75% and web targets by 100%. Delivered $62.0+MM in new revenue. Reduced marketing execution costs by 35%, quadrupled campaigns, improved response rates by 30-120%. Formulated CRM investment strategy to accelerate revenue growth. -
Vice President & General ManagerAmerican Express 1988 - 2001New York, Ny, UsKey roles: GLOBAL GENERAL MANAGER, International Payments: Launched web-based Digital Global Foreign Exchange Business with operations in NY, London and Sydney. Built $300MM global business with full P&L responsibility and management across all functions: Sales, Operations, Marketing, Customer Service, and Finance.VICE PRESIDENT & GM - Delivered $7.0+ Billion in new Sales for the Merchant Acquisition Division, with responsibility for key business functions including: Strategy, Marketing, Sales Development, Legal, and Finance departments.DIRECTOR, Marketing & Client Management for key American Express Airline Partners with responsibility for cooperative marketing campaigns, revenue generation, and Airline contract negotiation. Responsible for oversight of Travel Agent Industry partnerships and programs to enhance American Express relationships with the Travel Agent networks across the United States.CHIEF OF STAFF to the CEO of American Express - Role included strategy development, global brand initiatives, and internal and external speechwriting.
Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs Skills
Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs Education Details
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Nyu Stern School Of BusinessMarketing & International Business -
Rutgers UniversityInternational Affairs
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University Of KonstanzGeneral
Frequently Asked Questions about Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs
What company does Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs work for?
Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs works for Hvs
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Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs's current role is Chief Marketing Officer and Strategy Leader.
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Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs attended Nyu Stern School Of Business, Rutgers University, University Of Konstanz.
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Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs has interest in Animal Welfare, Environment, Economic Empowerment.
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Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs has skills like Strategy, Marketing Strategy, Direct Marketing, Business Strategy, Crm, Management, Product Management, Market Research, Business Development, Lead Generation, Strategic Partnerships, Marketing.
Who are Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs's colleagues?
Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs's colleagues are Astrid Clough Mcdowell, Nozhdar Barzani, Ventura Zero Hvs Hvs, Lisa Sellen, Ingrid Sanchez, Anne Lloyd-Jones, Sang Hwang.
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