Janet Ott, Chief Marketing Officer And Strategy Leader, Hvs Email & Phone Number

New York, Ny, Us

Loveland, Colorado, Us

Responsible for business strategy, marketing and communications across HVS - a premier global consulting firm with operations in 40+ countries that provides expertise across all facets of hotels, hospitality management and operations. • Create strategic business plans to scale business and drive revenue growth. Design comprehensive GTM (go-to-market) plans including business development strategies, infrastructure and metrics, marketing and communications initiatives, etc. • Serve as Chief of Staff and advisor to President on key strategic and business initiatives. Provide a sounding board for critical business and organizational decisions, internal communications, etc. Provide advisory and consulting support for the firm's senior business leaders.• Deliver marketing and communications strategy and initiatives across: brand strategy and positioning; marketing and sales collateral; events management oversight; digital strategy and website design; sales enablement and training, and public relations.• Conducted comprehensive global marketing audit, identifying areas to optimize marketing to drive revenue. Review includes: brand, positioning, digital, content management and communications, product marketing, sales effectiveness and enablement, and CRM.

The Rutgers School of Public Health Advisory Council provides oversight for the development of the School’s strategy, execution of key initiatives and assessment of performance-based goals. The Council also implements strategies designed to foster a diverse constituency of practitioners and academic thought leaders that will evolve into a pipeline of advocacy and philanthropic pioneers within Public Health.

New York, New York, Us

Martellus creates value for Fortune 100 companies when senior leadership and deep experience are required on a temporary basis. All Martellus Experts are former executives with decades of line experience driving lasting change in large global organizations. As a result, every Martellus Expert has the functional know-how to diagnose and solve business problems, and the leadership expertise to accelerate the performance and careers of emerging leaders.

Montclair, Nj, Us

Teach Business Communications courses for business students. Designed and taught course that encompasses: student's business writing and presentation skills, developing a personal brand, internal and external communications, crisis communications, corporate reputation management and communications in a global work environment.

Nuremberg, Bavaria, De

GfK uses innovative technology, digital and big data capabilities to provide clients with vital insights to grow their business, strengthen their brand and enrich consumer experiences. With $2.0+ Billion in revenue & operations in 100+ countries GfK is a global industry leader. Direct Report To CEO.ORGANIZATION TRANSFORMATION: Designed a Global Marketing and Communications strategy and organization, professionalizing talent across GfK's Communications, Product, Industry and Digital Marketing staff of 100+ worldwide. BRAND: Defined GfK’s global brand positioning and messaging. Created a completely new product naming architecture - launched globally through digital channels, including web and social media.MARKET STRATEGY: Created multi-country marketing launches for technology-based “big data” products, enabling clients to gain consumer and market insights to drive business growth.DIGITAL TRANSFORMATION AND AWARDS: Rolled out a new global GfK website, intranet & client portals; defined global content strategies, synergies and optimized SEO. Consolidated country websites onto one IT platform. Intranet placed 2nd in global competition: “combining well-integrated & highly usable social features with visual flair and great design.” Launched digital apps for whitepapers and research.COMMUNICATIONS: Oversaw all global internal and external communications, including corporate reputation management, public relations, employee communications and Annual & Quarterly reports. Instrumental in protecting GfK’s corporate reputation during its Turkish subsidiary crisis: designed a communications strategy and pro-active outreach to clients, analysts and press.

AMERICAN EXPRESS - Managed AXP-Bank commercial and marketing licensing relationships CLIENT MANAGEMENT: Advised banks on brand positioning, media planning, customer experience and loyalty program development, omnichannel and acquisition strategies.NEW PRODUCT DEVELOPMENT: Developed new card products: conducted market assessment, created product offerings and positioning, card design, loyalty propositions and go-to-market plans.TRIPADVISOR FOR BUSINESS - Built Strategy and Executional Plan to Accelerate Business GrowthGO-TO-MARKET STRATEGY: Developed plan to scale this $20MM web-based division. Built roadmap to strengthen sales & marketing capabilities and operational execution. Improved customer messaging, contact management, CRM, lead generation, channel management & metrics.SALES MANAGEMENT: Created a global sales and account management structure; led global sales leadership team. Revenues doubled within 1 year.

New York, Ny, Us

Built strategies to drive new revenue for Chase’s Card business. Deepened relationships with corporate customers through expanded distribution channels and cross-sell initiatives. Piloted loyalty marketing program resulting in $4.0MM in new revenue.

Developed brand and positioning strategy for $2.0B Division including: brand positioning, value propositions, collateral and sales tools. Marketing staffing and funding curtailed due to refocus on sales investments.

Jacksonville, Fl, Us

Built and led the Direct Marketing organization for D&B's $1.3 billion business across all customer segments and channels, delivering $62.0+MM in totally new revenue. Established consistent branding and a comprehensive direct marketing plan. Surpassed marketing targets by 75% and web targets by 100%. Delivered $62.0+MM in new revenue. Reduced marketing execution costs by 35%, quadrupled campaigns, improved response rates by 30-120%. Formulated CRM investment strategy to accelerate revenue growth.

New York, Ny, Us

Key roles: GLOBAL GENERAL MANAGER, International Payments: Launched web-based Digital Global Foreign Exchange Business with operations in NY, London and Sydney. Built $300MM global business with full P&L responsibility and management across all functions: Sales, Operations, Marketing, Customer Service, and Finance.VICE PRESIDENT & GM - Delivered $7.0+ Billion in new Sales for the Merchant Acquisition Division, with responsibility for key business functions including: Strategy, Marketing, Sales Development, Legal, and Finance departments.DIRECTOR, Marketing & Client Management for key American Express Airline Partners with responsibility for cooperative marketing campaigns, revenue generation, and Airline contract negotiation. Responsible for oversight of Travel Agent Industry partnerships and programs to enhance American Express relationships with the Travel Agent networks across the United States.CHIEF OF STAFF to the CEO of American Express - Role included strategy development, global brand initiatives, and internal and external speechwriting.

Mba, Marketing & International Business

B.S., International Affairs

Business Administration And Management, General