Janet Tsim Email & Phone Number

Business leader in Digital TMT industry, with strong acumen in business planning, digital marketing, data analytics and product development. Successfully played a pivotal role in digital transformation strategy, especially in the areas of mobile apps user experience and new digital product and business development.Experienced in customer acquisition, activation, retention and reward strategy from offline to digital channels.Led and defined the market & product roll out strategy for new start up businesses including:• Apple Daily E-Classified Limited – a subsidiary of Next Digital Limited targeting retailers/SMB segment on the use of location advertising & ibeacon technology• TVB Pay Vision Limited – a subsidiary under Television Broadcasts Limited (TVB) on its launch of Pay TV business using the Set Top Box subscription via broadband and satellite transmissionCore Strengths:Digital MarketingB2B & B2C Marketing on subscription businessMarketing Communications & PRCRM and Customer Targeting & Loyalty MarketingBusiness Planning & Financial ModellingPricing Strategy & DevelopmentCampaign Management & Tracking via Data Analytics Product Management & Development in mobile apps and servicesUX Research Complex project management with stakeholders from technical & business perspectives

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  Chief Operating Officer

  Smartretail

  Nov 2019 - Present - Hong Kong Sar