Seventeen years working experience in marketing domain, including Fast Food Industry, Broadcast, Home Video Entertainment, Toy and Fabrics Industry. Comfortable with English presentations and meetings with TOEIC score 865(Level AA).
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Product ManagerFu Sheng Co. Ltd. (Taiwan Fabrics Company) Sep 2011 - Aug 2017Taipei City, Taiwan1) Full year marketing plan and A&P budget allocation.2) Product sales data collection and analysis.3) Product orders follow-up and stock management.4) Market research to understand clothing fashion cycle.5) A&P budget control.
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Product ManagerHasbro Taiwan Branch Apr 2008 - Aug 2011Taipei City, TaiwanBrand:Monopoly / PlayDoh / Playskool / NerfJob Description:1) Full year marketing plan and A&P budget allocation.2) Plan and implement new product launch, including media buy, trade/off-site activities, in-store merchandising. Ex. Monopoly World Edition global PR/launch event in 2008, Monopoly World Tournament in 2009, Monopoly Taiwan Voting online campaign in 2010. 3) Post analysis for launch activities/promotions, sales analysis report. 4) 3rd Party joint promotion… Show more Brand:Monopoly / PlayDoh / Playskool / NerfJob Description:1) Full year marketing plan and A&P budget allocation.2) Plan and implement new product launch, including media buy, trade/off-site activities, in-store merchandising. Ex. Monopoly World Edition global PR/launch event in 2008, Monopoly World Tournament in 2009, Monopoly Taiwan Voting online campaign in 2010. 3) Post analysis for launch activities/promotions, sales analysis report. 4) 3rd Party joint promotion. Ex. Play-Doh joint promotion with movie 【Cloudy with a Chance of Meatballs】in terms of TVC tie-in, consumer promotion and theater presence. 5) A&P budget control. Show less
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Senior Marketing ExecutiveCartoon Network Taiwan Branch (Turner Broadcasting System Asia Pacific, Inc.) Apr 2005 - Mar 2008Taipei City, TaiwanJob Description:1) Initiate marketing plan for channel and program, utilize marketing resources to promote channel and increase TV rating. 2) Conduct marketing proposal, plan and implement off-site events. 3) Competitor survey.4) A&P budget control.
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FreelanceHasbro Taiwan Branch Oct 2004 - Feb 2005Taipei City, TaiwanJob Description:1) For existing products ex.【Transformers】and【My Little Pony】, to enhance and refresh product knowledge through Hasbro website and market intelligence, and draft press release.2) For new product launch for【The Incredibles】、【Fantastic Four】and【Teenage Mutant Ninja Turtles】, to search for movie story line/box office/production process information through movie websites and official websites, link with product knowledge with value added to make it more presentable.
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Assistant Product ManagerCatalyst Co. Ltd. (Home Video Company) Sep 2001 - Sep 2004Taipei City, TaiwanPosition:Assistant Product ManagerProduct Line:Paramount and ColumbiaJob Description:1) Plan and implement trade activities, ex:tailor-made promotion, POSM, crew incentive and trade incentive activities, trade rental fee planning and allocation.2) Coordinate consumer promotions for all product lines, ex:【Romance Series Promotion】、【Thriller Series Promotion】.3) Plan and implement Mass display, ex:【Hellboy】.4) Sales analysis for new release titles and catalogue… Show more Position:Assistant Product ManagerProduct Line:Paramount and ColumbiaJob Description:1) Plan and implement trade activities, ex:tailor-made promotion, POSM, crew incentive and trade incentive activities, trade rental fee planning and allocation.2) Coordinate consumer promotions for all product lines, ex:【Romance Series Promotion】、【Thriller Series Promotion】.3) Plan and implement Mass display, ex:【Hellboy】.4) Sales analysis for new release titles and catalogue promotions.5) Control A&P budget.Position:Marketing SupervisorProduct Line:WarnerJob Description:1) Assist Product Manager in searching for product information, competitors’ activities and market information.2) Plan and implement B titles promotion. Ex:【PowerPuff Girls】 tie-in with Cartoon Network, 【Yoga Series】 tie-in with FTV, 【Smallville】 tie-in with STV.3) Plan and implement Harry Potter Sales Training Seminar in April 2002 for two days one night to improve their understanding of marketing activities and bargaining skill via contest and inspire them to fight for our target sales.4) Coordinate monthly new release schedule for all product lines.5) Maintain product information in ERP system. Show less
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Marketing SpecialistBurger King Taiwan Franchisee Jun 2000 - Apr 2001Taipei City, TaiwanJob Description:1) Implement national promotion.2) Plan and implement tailor-made promotion for specific stores. 3) Coordinate in-store merchandising.4) Competitors’ marketing activities survey.5) Monthly sales report and analysis.
Janice Chen Education Details
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Ming Chuan University, Graduate School Of International Business Administration國際企業管理
Frequently Asked Questions about Janice Chen
What is Janice Chen's role at the current company?
Janice Chen's current role is Product Manager.
What schools did Janice Chen attend?
Janice Chen attended Ming Chuan University, Graduate School Of International Business Administration.
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Janice Chen
Product Manager I Business Development Manager I Key Account Manager At Golden Vision/Smart Home/Lot/Wifi Cameras Oem&Odm ManufacturerShenzhen -
Janice Chen
Global Maritime Expert- Marine New Build & Retrofit Project Integration |Vsat|Marine Service | Navigation & Communication Equipment Provider|Telecommunication| Starlink|Inmarsat| Gmdss| Radio Inspection|Vsat InstallerBeijing, China -
2yahoo.com, lenovo.com
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