Janice Chen

Janice Chen Email and Phone Number

Product Manager
Janice Chen's Location
Minhang District, Shanghai, China, China
About Janice Chen

Seventeen years working experience in marketing domain, including Fast Food Industry, Broadcast, Home Video Entertainment, Toy and Fabrics Industry. Comfortable with English presentations and meetings with TOEIC score 865(Level AA).

Janice Chen's Current Company Details

Product Manager
Janice Chen Work Experience Details
  • Fu Sheng Co. Ltd. (Taiwan Fabrics Company)
    Product Manager
    Fu Sheng Co. Ltd. (Taiwan Fabrics Company) Sep 2011 - Aug 2017
    Taipei City, Taiwan
    1) Full year marketing plan and A&P budget allocation.2) Product sales data collection and analysis.3) Product orders follow-up and stock management.4) Market research to understand clothing fashion cycle.5) A&P budget control.
  • Hasbro Taiwan Branch
    Product Manager
    Hasbro Taiwan Branch Apr 2008 - Aug 2011
    Taipei City, Taiwan
    Brand:Monopoly / PlayDoh / Playskool / NerfJob Description:1) Full year marketing plan and A&P budget allocation.2) Plan and implement new product launch, including media buy, trade/off-site activities, in-store merchandising. Ex. Monopoly World Edition global PR/launch event in 2008, Monopoly World Tournament in 2009, Monopoly Taiwan Voting online campaign in 2010. 3) Post analysis for launch activities/promotions, sales analysis report. 4) 3rd Party joint promotion… Show more Brand:Monopoly / PlayDoh / Playskool / NerfJob Description:1) Full year marketing plan and A&P budget allocation.2) Plan and implement new product launch, including media buy, trade/off-site activities, in-store merchandising. Ex. Monopoly World Edition global PR/launch event in 2008, Monopoly World Tournament in 2009, Monopoly Taiwan Voting online campaign in 2010. 3) Post analysis for launch activities/promotions, sales analysis report. 4) 3rd Party joint promotion. Ex. Play-Doh joint promotion with movie 【Cloudy with a Chance of Meatballs】in terms of TVC tie-in, consumer promotion and theater presence. 5) A&P budget control. Show less
  • Cartoon Network Taiwan Branch (Turner Broadcasting System Asia Pacific, Inc.)
    Senior Marketing Executive
    Cartoon Network Taiwan Branch (Turner Broadcasting System Asia Pacific, Inc.) Apr 2005 - Mar 2008
    Taipei City, Taiwan
    Job Description:1) Initiate marketing plan for channel and program, utilize marketing resources to promote channel and increase TV rating. 2) Conduct marketing proposal, plan and implement off-site events. 3) Competitor survey.4) A&P budget control.
  • Hasbro Taiwan Branch
    Freelance
    Hasbro Taiwan Branch Oct 2004 - Feb 2005
    Taipei City, Taiwan
    Job Description:1) For existing products ex.【Transformers】and【My Little Pony】, to enhance and refresh product knowledge through Hasbro website and market intelligence, and draft press release.2) For new product launch for【The Incredibles】、【Fantastic Four】and【Teenage Mutant Ninja Turtles】, to search for movie story line/box office/production process information through movie websites and official websites, link with product knowledge with value added to make it more presentable.
  • Catalyst Co. Ltd. (Home Video Company)
    Assistant Product Manager
    Catalyst Co. Ltd. (Home Video Company) Sep 2001 - Sep 2004
    Taipei City, Taiwan
    Position:Assistant Product ManagerProduct Line:Paramount and ColumbiaJob Description:1) Plan and implement trade activities, ex:tailor-made promotion, POSM, crew incentive and trade incentive activities, trade rental fee planning and allocation.2) Coordinate consumer promotions for all product lines, ex:【Romance Series Promotion】、【Thriller Series Promotion】.3) Plan and implement Mass display, ex:【Hellboy】.4) Sales analysis for new release titles and catalogue… Show more Position:Assistant Product ManagerProduct Line:Paramount and ColumbiaJob Description:1) Plan and implement trade activities, ex:tailor-made promotion, POSM, crew incentive and trade incentive activities, trade rental fee planning and allocation.2) Coordinate consumer promotions for all product lines, ex:【Romance Series Promotion】、【Thriller Series Promotion】.3) Plan and implement Mass display, ex:【Hellboy】.4) Sales analysis for new release titles and catalogue promotions.5) Control A&P budget.Position:Marketing SupervisorProduct Line:WarnerJob Description:1) Assist Product Manager in searching for product information, competitors’ activities and market information.2) Plan and implement B titles promotion. Ex:【PowerPuff Girls】 tie-in with Cartoon Network, 【Yoga Series】 tie-in with FTV, 【Smallville】 tie-in with STV.3) Plan and implement Harry Potter Sales Training Seminar in April 2002 for two days one night to improve their understanding of marketing activities and bargaining skill via contest and inspire them to fight for our target sales.4) Coordinate monthly new release schedule for all product lines.5) Maintain product information in ERP system. Show less
  • Burger King Taiwan Franchisee
    Marketing Specialist
    Burger King Taiwan Franchisee Jun 2000 - Apr 2001
    Taipei City, Taiwan
    Job Description:1) Implement national promotion.2) Plan and implement tailor-made promotion for specific stores. 3) Coordinate in-store merchandising.4) Competitors’ marketing activities survey.5) Monthly sales report and analysis.

Janice Chen Education Details

  • Ming Chuan University, Graduate School Of International Business Administration
    Ming Chuan University, Graduate School Of International Business Administration
    國際企業管理

Frequently Asked Questions about Janice Chen

What is Janice Chen's role at the current company?

Janice Chen's current role is Product Manager.

What schools did Janice Chen attend?

Janice Chen attended Ming Chuan University, Graduate School Of International Business Administration.

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