Responsible for planning and executing digital marketing, PR, trade shows etc.▪ Managed and optimized social media and website operations: - Independently developed and implemented content strategies for WeChat and Red. - Implemented website updates and content innovation, successfully increasing web traffic by approximately 10%. - Introduced new strategies of live streaming and paid search to enhance social media interaction, achieving a 20% growth in views and lead generation.▪ Initiated and expanded new direct-to-consumer marketing projects to directly obtain sales leads: - Planned and conducted promotional events both online and offline to attract new customer segments. - Executed and carried out online customer survey to gain market insights and uncover sales leads. - Utilised social media platforms to answer inquiries and provide resource and sales support.▪ Handled PR in Mainland China, including the development, contact, and project cooperation with media, KOLs and industry associations.▪ Served as the project leader, planning and executing participation in the largest drinks trade show, including budget management, content development, booth design, material planning and media promotion.

Responsible for 3 industries and 4 product lines with 10M budget▪ Oversee Building, Hotel, and Healthcare industry marketing strategies development, budget allocation and KPI setting to promote products launch and industry solutions.▪ Plan and execute digital marketing projects, including SEO, short videos, and content marketing to drive digital transformation of the 3 major industries.▪ Implement combined online and offline marketing approaches to enable customers to gain in-depth products understanding and increase sales conversion.▪ Build partners/dealers ecosystems by conducting over 10 online training courses, customer case studies and exhibition collaborations to enhance customers engagement and brand influence.▪ Manage sales leads generation and ROI tracking and analysis from various marketing activity.Key Achievements,Drive digital marketing transformation by planningand executing 10+ relevant projects.Manage over 8-million budget for 3 industries andbusiness units.Completed and promoted 8+ customer cases.Take the lead in using 3 new online to offlineinteractive projects and apply

Responsible for China District with leading a 3-people team, 12M budget▪ Lead a team of 3 specialists to oversee PR and Advertising and manage UPS WeChat, Weibo, and LinkedIn accounts for creative and content development.▪ Responsible for yearly online advertising campaigns from developing strategies, allocating budgets, to selecting media channels.▪ Drive adoption of digital marketing tools such as paid media, online leads generation and SEO across different cities, earning recognition from APAC HQ with awarded as "Digital Marketing Innovation".▪ Responsible for all spokespersons briefings and daily communication with Singapore HQ.

Responsible for customers communication including TUV SUD, Dulux on daily base.Plan and review monthly and yearly PR and social communication activities.Plan, compose and review advertising content and news releases, media Q&A, WeChat articles.Maintain media relationships and responsible for events organisation and execution.