Janice Hwang Email & Phone Number

New York, Ny, Us

New York, United States

Digital DesignUsing Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, and Google Workspace to design ads, sales docs, media kits, event + email marketing, e-cookbooks, and a weekly downloadable multi-page PDF newsletter. Updating client HTMLs.Creating newsletter journeys for clients with a focus on their branding. Designing mockups, inputting content in Mailchimp, setting up journey triggers, and QA testing. Also designing a weekly briefing template for a major partner in Litmus. For one client, we were able to increase subscriber count by 10% and engagement by 15% in pageviews and 54% in video plays.Web ManagementUpdating Partnerships site as well as loading and publishing sponsored posts using Wordpress.Marketing OperationsSetting up and scheduling client & in-house promotional emails in Maropost while consulting our Audience Dev team to ensure content is in line with our 6 unique brands and respective guidelines. Assisting with ESP transition to Iterable. Loading display ad campaigns using Google Ad Manager. Tracking links with bit.ly and UTMs.Gathering data from Google Analytics and ESP to set up demographic data visualizations for our brands then converting into docs for team and client reference.Customer Success ManagementWorking with clients through our sales pipeline starting from inbound responses in Pipedrive CRM through proposals, creating insertion orders in PandaDoc, executing the campaign, and gathering data for reports from Maropost, GAM, and Meta Ads Manager. Managing client concerns in a timely manner. Researching and cleaning up client database. Setting up products.Utilizing Slack and Asana to ensure our team is on the same page on all ongoing projects. Able to apply my design background so the team can take on a broader range of projects and increase revenue.

New York, United States

Digital DesignCreated and scheduled daily and weekly email newsletters using Mailchimp and Maropost, including layout for a digital PDF newsletter averaging 16 pages. Designed digital flyers and ads for virtual events. Assisted senior designer with in-house content.

Greater New York City Area

Web ManagementMaintained 3 separate websites by adding new content using Wordpress, Drupal CMS, and Expression Engine CMS. Created mockups for our Food & Wine website re-design. Used Google Ad Manager to upload and manage banners on the main website.Digital & Print DesignDesigned graphics for various web and print media including advertisements, email blasts on Mailchimp, event invitations, imagery for articles, flyers and newsletters while working with various departments and sales representatives. Set up email segments and groups for targeted marketing. Additionally, assisted production team with page content layout for weekly newspapers and sent files to the Daily News for print via FTP.Brand DesignDesigned new look for promotional content incorporating more eye-catching imagery so they are more relatable, exciting, and therefore brings in more clients/sales. Re-designed several logos for the company's journalistic programs.Supervision & TrainingTrained new designer on daily tasks such as updating content on Wordpress, preparing email newsletters plus client promotions in Mailchimp, and designing advertisements for digital/print.

Greater New York City Area

Web ManagementMaintained website by regularly adding new content and products and ensuring all components ran smoothly on both Magento and Shopify. Using Google Analytics, identified trending products and channels to optimize site interface and content.Spearheaded website re-design on the Shopify platform along with Web Director to showcase ourselves as a higher end, fine jewelry brand by incorporating lifestyle photography and focusing on UX & UI. We completed and launched the website within 3 months when multiple design experts estimated the project to take 6 months. Digital & Print DesignDesigned graphics for digital and print including email blasts on Mailchimp and Dotdigital, catalogs, line sheets, invitations, banners, postcards, newsletters, posters, social media, and gift guides.ClientsCreated graphics for distribution channels to advertise brand and collections which include Amazon US & UK, Disneynature, Jared, Macy's, Major League Baseball, Lord & Taylor, and more.Supervision & TrainingInterviewed and trained junior designers on work processes for in-house and client requests, product launches, and web maintenance. Delegated tasks to junior designers and interns to ensure we met deadlines.Photography & Retouchinget up mini studio, photographed new collections/products using DSLR camera with attention to lighting and texture, then retouched each piece according to company standards. Pushed for more lifestyle content on social media and digital/print media versus photoshopped content after researching effective customer experience and retail influences. Photographed products on models and props for social media and digital/print use.Social MediaManaged Facebook and Instagram social media content for an interim with a focus on current trends and proven marketing strategies.

Miami/Fort Lauderdale Area

Web ManagementMaintained website by updating graphics and adding new collections/products on the Volusion platform.Digital & Print DesignDesigned large posters, booklets, awnings, signs, banners, and icons for events, sales, website and store use. Printed media using a large format printer. Supervision & TrainingTrained two new employees on daily tasks, company policies, operations, and use of large format printer.Photography & RetouchingPhotographed and lightly retouched a high quantity of new products ranging from 50 to 150+ on a daily basis along with 1-2 colleagues.Sales & OperationsProvided customer support by answering phones, managing emails, updating customer accounts, creating/editing online orders, and preparing orders for shipment.