Janice Loh Email & Phone Number

Petaling Jaya, My

Malaysia

Clients: Choco Up, Iceotope, Integral Ad Science, and Tiger Brokers-Led regional PR strategies for fintech, adtech, and data center clients, achieving 701 million media reach, doubling YoY mentions, and increasing Share of Voice (SoV) by 16% in two quarters.-Optimized client PR budgets, delivering 30% cost savings while exceeding campaign results by 40%, setting performance benchmarks.-Secured Tier 1 media placements and facilitated coffee chats with CNBC, Bloomberg, The Straits Times, and Campaign Asia Pacific, positioning clients as thought leaders in APAC.-Developed a best-practices framework that accelerated junior team growth within 6 months, enhancing performance and career progression.

Federal Territory Of Kuala Lumpur, Malaysia

Clients: MPT Mobility, Air Selangor, MSD, Kumu, Clear Start by Dermalogica, MBT Shoes, AHC, Whiskas, and Cesar-Elevated client’s credibility by devising captivating thought leadership angles and story pitches, which secured client’s earned speaking engagements and media placements in technology and business publications-Nurtured strong relationships and trust with clients, vendors, and key stakeholders while serving as the primary liaison for regional B2B and B2C accounts, yielding client retention for ad hoc projects and consistently successful PR executions-Mobilized and led an integrated communications campaign resulting in a 49% sales boost for an FMCG client across all channels throughout the campaign duration-Supervised US and SEA media and celebrity relations for a virtual singing contest, achieving a total PR value exceeding SGD35 million and a total media impression of 1.5 billion-Revamped departmental internal processes and mentored 2 junior team members, reducing project turnaround time by half and accelerated junior team members' work independence within 6 months-Co-led the department's new business initiatives, contributing to proposal creation, cost preparation, and delivering proposal presentations, resulting in a 20% increase in new client acquisitions-Consulted with clients and executed crisis communications plans, ensuring swift and effective responses during critical situations

Federal Territory Of Kuala Lumpur, Malaysia

Greater Kuala Lumpur

Clients: Canon, Truecaller, Astellas Pharma, British Council, Tune Protect, OpenSys, Direct Selling Associate of Malaysia, Mr D.I.Y., Novo Nordisk, Medtronic, and Nextsgo-Successfully placed clients in top tier media outlets, including The Edge, Berita Harian and Mashable SEA-Composed PR documents - press releases, thought leaders profiling, briefing documents-Planned and executed integrated communication plans, which delivered more than 10 times ROI for clients-Identified and effectively managed key opinion leaders (KOLs) and influencers, leading to a 16% conversion rate to the client's mobile app-Supported team to secure media RSVPs for client's press conference/media event-Assisted in COVID-19 crisis communications drafting for client

Greater Minneapolis-St. Paul Area

Clients: Borden Dairy, Freak Flag Organics, Mommy's Bliss, Prairie Organic Spirits, and Zevia• Secured over 30 story coverage for drafted press release in targeted outlets, such as People.com, Yahoo! Life and Southern Living• Championed agency-wide weekly trend reports, which identified key media contacts and current events to capitalize on• Brainstormed ideas for monthly social content and annual public relations strategy planning• Spearheaded the team in media, celebrity, and influencer outreach initiatives and measured results of story coverage• Composed press release and pitches specifically for trade or consumer outlets

Minneapolis, Minnesota

Clients: International Delight, Silk, and Terminix• Audited social media accounts and monitored community conversations, which aided in new business proposal• Recognized prospective influencer partnerships and facilitated sample requests from media and influencers • Researched and initiated thought leadership opportunities for C-Suite level executives• Drafted client facing emails on behalf of Account Director• Tracked and analysed client’s and their competitor’s Share of Voice monthly• Identified ed calendars and pitched subject experts for interviews or byline articles to national editors

St. Cloud, Minnesota Area

• Manage receptionist area including greeting visitors and responding requests for information• Display communication skills by receiving inbound calls and leading tours of the center• Create communications and marketing items such as posters, Snapchat filter, and conference booklet • Craft press release for media pitch to promote annual spring powwow • Train and mentor new student employees to optimize performance

St. Cloud, Minnesota Area

• Created and scheduled social media posts such as videos and graphics for 3 Facebook event pages, exceeding engagement goal by 20%• Collaborated with organizing committees and coordinated food, location, and decorations for several Chamber events• Developed individualized news releases and social media packages for 21 Chamber volunteer leadership honourees • Conceptualized marketing strategies, which transformed the Chamber’s new networking event series into a best-seller• Oversaw vendor contracts, payment, and booth placement for Central Minnesota Farm Show

St. Cloud, Minnesota Area

• Produced strategic communications proposal and social media plan for Howling Bird Press to promote upcoming fiction prize, backlist and book launch• Developed press release, media pitch and flyer for Howling Bird Press National Fiction Prize 2019• Designed Howling Bird Press website layout to foster better donation opportunities and increase user experience

Kuala Lumpur, Malaysia

Clients served: LOréal Paris, Maybelline, Asus, Petronas, Nestlé, and Cathay Pacific • Orchestrated 2018 ad campaign planning between local and international offices of McCann and client teams• Steered competitor analysis deck, resulting in enhancing client’s brand strategy• Formulated ideas during production and postproduction meetings• Validated and maintained ad database with high attention to detail• Assisted in national level activation: Proofread client's microsite and managed competition entries• Compiled client's prominent milestones in Formula 1 racing, which was featured during the Malaysian Grand Prix 2017• Established a guidebook for future account management interns