A high energy business and marketing professional with strong leadership skills as well as a hands-on approach to accomplishing outstanding results. A proven track record with the ability to provide effective solutions to maximize marketing programs for long-term profitable growth. Highly organized and self-motivated, creative problem-solver with a get-it-done work philosophy, and someone who thrives in a fast-paced environment. Excellent skills in:- Developing and managing marketing strategies and tactical activities, customer onboarding, budget, outsourced agencies, a team, branding initiatives, product marketing, cross-functional team projects, vendor relationships- All aspects of developing, positioning and segmenting communications to prospective customers, (B2B) existing customers (B2B and B2C) and employees – email, direct, brochures, surveys, newsletters, web content, social media, case studies, catalogs, company updates, sales messages, videos. Initiatives educate, inform and sell, all to help increase revenue- Creating and implementing programs and campaigns – product launches, customer loyalty, web sites/programs/navigation, online programs and training, special events- Media relations, press releases, trade shows/events, advertising and public speaking- Industry, product and customer research, identifying new market opportunities, product specifications, surveys, data analysis, action.
Listed skills include Marketing, Advertising, Public Relations, Sales, and 29 others.