Janice (Rzepka) Schenk Email & Phone Number

Westlake, Ohio

UCFS is a subsidiary of Marmon Holding, a division of Berkshire Hathaway. We provide financing to consumers through businesses wanting to sell more of their products or services with low monthly payments.- Create content for all U.S. business verticals and international offices including sales brochures, PowerPoint presentations, sales proposals, guides, FAQs, best practices, email/eNewsletters, surveys, website content, recordings, press releases, social media, case studies, system What's New materials. - Work daily with cross functional teams including sales, support, IT, HR, operations/underwriting and leadership teams, domestic and international, creating and coordinating programs and providing materials to support business growth to expand use by our merchant customers and service consumers.- Launched and continue to lead company branding initiatives with new logo/colors, business cards, email signatures, promotional products, PowerPoint decks, social media, literature.- Manage UCFS website and outsourced agency and writers for website SEO and content, google analytics: www.ucfs.net.

Cleveland/Akron, Ohio Area

Provider of smart vending and kiosks, Internet-connected machines. Project/Product Manager for the VE Kiosk and VE Cafe Curve; Marketing Manager for the technology division selling internationally, promoting machines with 46” touchscreens and web portal management: retailers vend promotional products or samples, corporations provide IT peripherals to employees with ID swipe, snack and beverage operators earn advertising revenue. Customers included: Intel, SAP, PayPal, Revlon, L’Oréal, USAT, Fidelity Investments. Project Manager- Oversaw all activities related to new products including the VE Cafe Curve and VE Kiosk, from product conception to product roll-out. Personally handled and oversaw product research, wrote product briefs and sales brochures, led team meetings, ensured all team members contributed their project sections in a timely manner. Created project road maps and provided executive team updates. Project came in on time and on-budget, and revenue for products exceeded expectations.Marketing Manager- Planned, created, executed and managed integrated marketing worldwide. Materials included videos, web content, publicity, proposals, brochures, presentations, trade shows, best practice documents, product research/surveys and direct marketing to promote and sell smart vending machines. - Designed, wrote content for, managed company’s website: www.vegv.net (www.veii.com)- Handled web scouring monitoring media coverage, published to website- First-point-of-contact for in-bound inquiries with discussion/details on company, product features, benefits and technical specs. - Created the company’s first price list calculator to streamline the complex quoting process.- Guided customers during machine-build process determining ideal feature-set for implementation including planograms, Content Management System use for digital signage, attraction apps, payment options, manage the hand-off to customer care team for training and on-going support.

Brecksville, Ohio

ProgressBook software is used by 75% of Ohio K-12 schools and dozens of schools outside of Ohio. Customers are technology support centers that sell to and manage end-user school districts.Planned, managed, created and executed integrated marketing plans and programs working with sales and product teams targeted at resellers of our solution. Handled: strategy, budget, sales support activities, publicity, product marketing roadmap, email and direct-mail communications, surveys, social media, and web-related content.- Designed and wrote content for a new corporate website. Wrote all new content, managed content marketing, SEO, social media, google analytics. (www.ProgressBook.com)- Created state-by-state marketing campaigns supporting sales initiatives taking ProgressBook Suite nationwide. Campaigns included email, trade shows, direct, phone calls, social media, contests.- Surveyed customers on features and functions, created wireframes for new features, liaison to development team on new features and functionality.- Led company’s branding initiative expanding a single product to seven modules under the ProgressBook Suite umbrella: research, product naming, new logos, product user interface, communication, advertising, collateral. - Wrote and executed communications including: brochures, bi-monthly 5-7 page employee newsletters, quarterly end-user customer enewsletter, customer satisfaction surveys for products and service, web articles, press releases, other as-needed articles.- Maintained industry intelligence line charts.- Planned and executed 14 small, regional and national trade shows and user groups annually.

Richfield, Ohio

Planned, managed and directed a team of four individuals and three outsourced ad/marketing/email agencies. Directed marketing, publicity, strategy, branding and communications in support of three separate business lines and all corporate initiatives.- Planned and controlled annual marketing budget of $2.1 million for strategic and tactical activities.- Editor/writer of content developed for internal and external customer and employee communications, direct, fax and email, FAQs, brochures, newsletters, enewsletters, surveys, market research, case studies, web content, press releases, media kits, article contributions.- Spearheaded marketing activities to support new product and new customer launches to: Ford, GM, Jaguar, Land Rover, Isuzu, Suzuki, Hyundai, Mazda, Chrysler, Honda, Nissan, GM Canada, and to the dealerships’ collision shop customers.- Regularly presented to internal and external groups, including new employees, customer regional meetings, sales kick-offs, executive teams.- Coordinated and led OEConnection’s public relations, brand awareness and lead generation including media planning, publicity coordination, trade journal liaison and submissions, writing and editing press releases, advertising, including print, web and PPC advertising- Planned, coordinated, executed two automotive industry trade shows each year; managed exhibit company, annual budget of over $360,000 with 40x40 booths and 24 staff members.- Established new programs: customer loyalty, enewsletters, business partner joint marketing. Visa Cash Rewards had collision shops sticking with the program 38% more than non-reward shops.- Created a web-based enrollment and training material for State Farm Insurance repair shops nationwide saving over $40,000 in print and mailing costs.- Developed product specifications based on customer feedback, conjoint surveys, field visits, industry research. Was primary liaison to development team during design, GUI phase and coding.

Minnetonka, Minnesota And Cleveland, Ohio

Provided freelance project and long-term work for large and small companies needing marketing assistance, without needing to hire a permanent employee. Clients included Pfizer, BEST Group, Direct Source, OEConnection, Lucas Management, Symplex Software, and more. Work included PR, marketing communications (newsletters, brochures, pamphlets), web content and navigation development, catalog creation, business partner program management, trade show management.

Greater Minneapolis-St. Paul Area

Marketing in Retail Applications Division - software residing on retail POS devices.

Beachwood, Ohio

Marketed software for large-scale retailers (SFR). Started as a project manager, teaching retailers how to use the system and coordinated rollouts to their employees. Educated businesses on open-to-buy, financials setup, catalog system set-up, POS connectivity and more