In my capacity as a Digital Strategist, I contribute to guiding the organisation in making informed decisions regarding a wide range of digital challenges, aligning with our ambition to become a world-class mobility provider, and actively prepare us for this transformation. My primary focus areas encompass online data and experimentation, and my mission is to cultivate a culture of data-driven decision-making throughout the organization.I've been actively involved in initiatives aimed… Show more In my capacity as a Digital Strategist, I contribute to guiding the organisation in making informed decisions regarding a wide range of digital challenges, aligning with our ambition to become a world-class mobility provider, and actively prepare us for this transformation. My primary focus areas encompass online data and experimentation, and my mission is to cultivate a culture of data-driven decision-making throughout the organization.I've been actively involved in initiatives aimed at achieving this mission, including:Development of a training program designed to enable all employees to understand the essentials of result-driven work, data-driven work and experimentation. This program has helped establish a common understanding of these critical concepts within our organization.Raising awareness within the leadership team about the value of experiment-driven work, resulting in increased acceptance of this approach and an approved roadmap and available budget.Drafting a roadmap and plan for the gradual implementation of experment-driven work within our organization, with a focus on enhancing the effectiveness of our strategic decision-making.Identifying, procuring, and implementing relevant tools and systems to support the practical execution of data-driven work, giving our employees the necessary resources to succeed in this approach. Show less

As a Product Owner in a scrum/agile environment, I provided guidance to the Conversion Rate Optimization (CRO) team, an IT growth hacking team consisting of eight individuals, including developers, analysts, and content specialists. The team's objective was to conceive improvements or new features for our website and validate them through experiments and A/B tests. Examples of major new features we enabled as a team include the subscription wizard and new order flow. As a Product Owner, I was… Show more As a Product Owner in a scrum/agile environment, I provided guidance to the Conversion Rate Optimization (CRO) team, an IT growth hacking team consisting of eight individuals, including developers, analysts, and content specialists. The team's objective was to conceive improvements or new features for our website and validate them through experiments and A/B tests. Examples of major new features we enabled as a team include the subscription wizard and new order flow. As a Product Owner, I was responsible for managing our backlog and prioritizing all the work we could undertake. Additionally, I was accountable for team composition, ensuring the right people were part of the team to achieve our goals.Furthermore, as the Head of Experimentation, I was responsible for developing and propagating our vision and strategy concerning A/B testing and experimentation. This involved creating roadmaps, elaborating and disseminating a consistent way of working with respect to experimenting and A/B testing, actively promoting this approach to various stakeholders and teams, and providing guidance. Additionally, our team managed various marketing tools to execute our tasks (tag manager, various feedback tools, our analytics platform, and experimentation platform), for which I held financial responsibility. Show less

Responsible for kick-starting the CRO & experimentation program at NS. Both working on analysis jobs to find new experimentation opportunities as well as working on the actual implementation and building of AB-tests. Also made a start on experimentation guidelines and standardization that could be used by other teams.

During my second year of my 2 year traineeship I was asked to help professionalize our web analytics capabilities and and to explore the opportunities that A/B testing and experimentation tooling could offer us. For the analytics part I collaborated extensively with an external bureau to successfully execute this task while stimulating the internal teams to make more data-driven decisions.For the exploration part I implemented and worked with various experimentation platforms. I was… Show more During my second year of my 2 year traineeship I was asked to help professionalize our web analytics capabilities and and to explore the opportunities that A/B testing and experimentation tooling could offer us. For the analytics part I collaborated extensively with an external bureau to successfully execute this task while stimulating the internal teams to make more data-driven decisions.For the exploration part I implemented and worked with various experimentation platforms. I was responsible for building, running and analysing various A/B-tests to both build a business case for experimentation as a whole and to determine which experimentation platform would suit us best. Show less

As part of my 2 year traineeship I worked on a project in which we worked on the redesign of the interface of our ticket vending machines on the stations. My role was todo various research and analysis tasks to see whether our new ideas actually worked out.

LightSaga is a small start-up company which makes high-tech design clocks. Our clock does so much more then just tell you what time it is: It visualizes your personal stories or the stories happening in the world around you.With full internet support it can react to events, visualize data, enhance music or television and so much more. And it does all of this through a blend of design, light and movement on your wall.LightSaga connects to the internet wirelessly. Except the power… Show more LightSaga is a small start-up company which makes high-tech design clocks. Our clock does so much more then just tell you what time it is: It visualizes your personal stories or the stories happening in the world around you.With full internet support it can react to events, visualize data, enhance music or television and so much more. And it does all of this through a blend of design, light and movement on your wall.LightSaga connects to the internet wirelessly. Except the power cables there are no other wires involved in getting your clock to work. With a simple app you can set up the clock to connect to your wireless network.Because of the internet connection available to LightSaga there’s no need to ever adjust the time manually. It will automatically set the time and adjust for daylight savings time.Get notifications on your wall straight away. Ranging from receiving a new email, a fresh blogpost on your favorite blog or the passing ISS from over your home; It’s all possible!New features are added to LightSaga as we speak. The product is very much in development and we are working hard to make the experience as good as possible, now and in the future.The LightSaga features an ambient light sensor, ensuring it doesn’t shine as bright as the sun when it’s dark in your room & vice-versa (no, it is not as bright as the sun, but it tries to be readable even in full sunlight). If you want it to of course.Control all aspects of your LightSaga through your smartphone or tablet. Different color schemes for the hands, light sensitivity, timezone settings and whatnot, all easily accessible from within our app! Show less

Supporting the transition from a paper based archive to a digitized environment.During a large migration project at the TU/e I provided support to several secretariats in digitizing their archives. As team leader I oversaw a group of students responsible for scanning and digitizing paper based documents and handled the contact with both our main employer and the secretariats. I provided secretaries with crash courses on how to use the software package ‘SharePoint’ and helped them to… Show more Supporting the transition from a paper based archive to a digitized environment.During a large migration project at the TU/e I provided support to several secretariats in digitizing their archives. As team leader I oversaw a group of students responsible for scanning and digitizing paper based documents and handled the contact with both our main employer and the secretariats. I provided secretaries with crash courses on how to use the software package ‘SharePoint’ and helped them to structure their digital archives. Show less

As Owner and co-founder of Jewelco I together with my business partner was responsible for developing the concept of Jewelco into a marketable service/company. I was responsible for the web-development as well as for establishing a customer and client base and investigating possible partnerships.

Internship at Philips Research, Eindhoven As part of the research department I worked on innovations within the lighting department with special focus on LED solutions. As Intern I got the opportunity to work with advanced electronics and lighting equippement and learned to work within a larger multidisciplinary team.

As Sales representative I was responsible for the sales of a specific store department. Most work consisted out of advising people which equipment to buy. We also got an occasional sales training and presentations about new gear and mountaineering equipment.

The European Week Eindhoven was Europe’s biggest international student conference which was held biannual at the TU/e campus. During the European Week Eindhoven 2009 around 350 students from all over Europe joined us to participate in both a formal conference program including lectures and workshops about Europe and an informal program which included several cultural activities such as a world record attempt and a music festival.Throughout this board year I was head of Public Relations… Show more The European Week Eindhoven was Europe’s biggest international student conference which was held biannual at the TU/e campus. During the European Week Eindhoven 2009 around 350 students from all over Europe joined us to participate in both a formal conference program including lectures and workshops about Europe and an informal program which included several cultural activities such as a world record attempt and a music festival.Throughout this board year I was head of Public Relations and Grafi-Media and corresponding committees. I was responsible for the recruitment communications, press releases, and organization of various public activities amongst which a world record attempt and a grand opening of the week.Furthermore I was partially responsible for arranging our guest lecturers amongs which was the mayor of Eindhoven, Rob van Gijzel and mathematician and business leader Alexander Rinnooy Kan. Show less