Creative Director, Original Branded Content
Advantage - Sponsorship And Brand Experience Agency
Greater Los Angeles Area
Jared came to Advantage as an experienced storyteller committed to the idea that premium filmed content will be the most powerful driver of successful brand campaigns. In his role as Creative Director, he led in developing an overarching content strategy for clients including Hyundai Motor America and Microsoft as they endeavored to leverage existing premium partnerships with the NFL and Special Olympics International, respectively.Providing expertise in development, copywriting, talent partnerships, production and digital distribution, Jared led content initiatives from conception to launch. In his three years at Advantage, his work \ received multiple awards and he was personally recognized as a Cynopsis Digital IT List Honoree (2017 & 2018), and as ThinkLA’s 2018 ‘Agency Person of the Year.’Jared conceptualized, developed, produced and led distribution strategy for the following projects:• Rolling with the Rookies 2019: Hyundai & NFL – https://vimeo.com/showcase/6000898 • Rolling with the Rookies 2018: Hyundai & NFL – https://vimeo.com/showcase/6008155 o 135 million impressions (20 million earned), 23 million video views, 660 thousand social interactions (96% positive), 44% share of brand conversations around 2018 NFL Draft• #WeAreMore: Microsoft & Special Olympics – https://goo.gl/3T7H1K o 140 million impressions, 20 million video views, +66% increase brand favorability, 14.1 million social interactions (97% positive), 43% share of brand conversation around SOI• Rolling with the Rookies 2017: Hyundai & NFL - https://vimeo.com/showcase/6008149 o 70 million impressions, 4 million earned PR impressions, 17% engagement rate across social, 2.5 million organic views across Hyundai channelso 2017 Cynopsis Digital Model D Award Winner – ‘Best Multiplatform Campaign: Web Series ’ • Players’ Tribune’s Homecoming, Presented by Hyundai - https://goo.gl/fxQkg8 • Season 3 - The Grill Iron: Hyundai, Tastemade & College Football - https://goo.gl/WrJ1iI