Led cross-functional teams in the development and launch of a purpose built hybrid shopping app tailored to the needs of a $2.5 billion consumer goods and wellness company, achieving a remarkable 3500% growth in its first month. Prioritized collaboration with both domestic and overseas teams to ensure seamless integration and functionality across markets.Spearheaded the overhaul of the ecommerce website for the Korean and Philippine markets, resulting in a significant increase in user engagement and sales revenue.Collaborated closely with stakeholders to define product vision, strategy, and roadmap, ensuring alignment with business objectives and customer needs.Managed the entire product lifecycle from concept to delivery, including requirement gathering, prioritization, sprint planning, and execution.Utilized data-driven insights and user feedback to drive continuous improvement and optimization of product features and functionalities.Established key performance indicators (KPIs) and tracked metrics to measure the success and impact of product initiatives, providing regular updates to senior leadership.

Developed new category products (Pilates, Connected Strength, Vibration, Aroma)Responsible for product roadmap, cost, critical specs, product line definition and scheduleSourced ODM manufacturers with experience in these new areas to decrease development time and costBuilt and managed a team of 4 designers and engineers Presented prototypes in line-review and customer meetings (Prototype demonstrations led to new orders from Dicks, Costco and Amazon)Exceeded all shipping deadlines to have first samples tested and ready for productionCompleted the first product in each of the 4 categories in 18 monthsDeveloped Product UI’s, determining user flow and design directionUpdated and released 25+ existing products Tracked customer deadlines and change requests

Led design of Freemotion rebranding, (72 Cardio and strength products)Defined and implemented new features and design languageBrought consistency to the product line by focusing on user touchpoints, product silhouette and finishesRefined ergonomics, movement paths and accessibilityReduced part count and assembly time by collaborating with ODM vendorRefined processes to achieve higher quality and better appearanceDelivered first production samples to critical trade show under tight deadlineImproved margin by 30% Increased sales by 240% in first yearFreemotionfitness.com

Created fitness equipment concepts and provided 2D and 3D assets to internal teams and supplier Designed for multiple brands, maintaining brand identitySupported shops in developing cosmetic prototypesWorked with engineers, operations and sourcing to maintain design intent into production