Jarvis K. Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Individual contributor and competitive intelligence expert at Zendesk, driving enterprise sales team success against our most prevalent competitors.• Conducted extensive research and analysis on our most significant competitors including Salesforce, Oracle, and Gladly to improve competitive strategy in the enterprise market.• Collaborated with cross-functional teams to create and update competitive assets including battle cards, comprehensive product teardowns, and external pitch decks to ensure our sales team possessed the knowledge and tools necessary to effectively compete.• Proactively delivered weekly competitive tips and best practices to the sales team, keeping our insights top-of-mind and driving traffic to our existing resources.• Provided high-touch deal support to the SMB, commercial, and enterprise sales teams, educating them on how to win against competitors based on specific deal circumstances.• Championed the adoption of sales tools like Crayon, Gong, and Clozd to help the sales team better leverage competitive insights and win more deals.• Identified gaps in our sales process and competitive knowledge through interviews with account executives and sales enablement tools like Gong, which were leveraged by the product marketing team and addressed these gaps through targeted initiatives to improve sales effectiveness.

New York, Ny, Us

Led the product marketing function at Harver including developing the strategy, team structure, initiatives, and roadmap.• Responsible for managing and driving adoption of our popular Win/Loss program in partnership with a third-party interview provider.• Hired, onboarded, and currently developing & managing our first Product Marketing Specialist focused on Competitive Intelligence.• Created our analyst relations program from scratch, connecting and developing relationships with top analysts, crafting analyst presentations, and coaching executives on delivering the message.• Continuously introduced and improved our product marketing programs after four back-to-back acquisitions in a single year.• Drove a cross-functional team to build content for Harver Talks Releases, a monthly session where we educate the organization on our latest releases and showcase the hard work of all who are involved.• Founding member of Becoming Harver, a group of six individuals hand-picked by the C-Suite who embody the aspirational culture of the organization. We are tasked with developing the new vision, mission, and values of our entire organization moving forward.

New York, Ny, Us

As the only Product Marketing Manager, I built the foundations of the function from the ground-up. This included the development of all program frameworks, processes, resources, and cross-functional relationships.• Orchestrated countless launches of products, integrations, features, enhancements, and major acquisitions.• Created a comprehensive, custom Product Launch Playbook that brings clarity and cohesiveness to the planning and execution of major launches.• Built user-friendly, automation-enabled Airtable databases for project management of initiatives designed to foster cross-functional collaboration & alignment with Marketing, Product, Customer Success, and Sales teams.• Built a robust, actionable competitive intelligence database from scratch using Airtable, including scalable competitor battle cards that are used in competitive intelligence campaigns and sales deals.• Created Outmatch Journey, an internal training program that uses Lessonly to educate new employees on our company and our offerings as well as existing employees on new capabilities.• Developed and hosted messaging workshops to challenge the way we think about how our products fit in the market.• Designed and implemented marketing campaigns based on industry trends that increase awareness and adoption of our solutions.• Produced company-wide announcements that utilize humor to keep audiences engaged and increase viewership.• Rapidly reinvented the OutMatch free trial program in response to COVID-19. The program drove 700+ free trial sign-ups, and the conversions allowed us to hit our sales targets during a global pandemic.

Dallas, Texas, Us

Shaped strategic direction, positioning, and messaging of 3 major product offerings (purchased services, value analysis, and medical-surgical). Prepared and conducted presentations for C-level audiences.• Outlined market need, buyer personas, market segmentation, and opportunity size in reports built and implemented to identify and prioritize opportunities.• Achieved buy-in from executive leadership for data-driven product marketing strategies.• Defined optimal price and bundling and spearheaded go-to-market (GTM) plans for product introductions, program launches, and feature launches.• Built consensus for improvements in software, services, and client enrichment, designed to deliver competitive edge, in compelling business cases.• Explored potential alliances, mergers, and acquisitions for extending reach into current and new markets; provided competitive intelligence on companies offering similar software and services.• Designed framework for competitive intelligence tool for conducting gap assessments and pressure testing potential mergers and acquisitions.

Dallas, Texas, Us

Stabilized and revived the under-performing department while managing a team of 5 analysts, providing structure, organization, and management to a department in reactionary mode.• Eliminated backlog and slashed turnaround times by 50%.• Identified and corrected $121K+ loss annually due to unenforced membership agreement terms.• Established solid lines of communications that led to solid relationships with a team of analysts.• Supported sales executives with establishing a new pricing plan aligned with project needs.• Partnered with IT to customize a project-tracking system that kept all stakeholders apprised of project statuses.• Captured valuable metrics for preparation of productivity reports for executive leadership.

Plymouth Meeting, Pennsylvania, Us

Developed, launched, and supervised 3 major product offerings: CrossCHEQ, Custom Technology Analyses, and Market Intelligence.• Managed 4 medical supply specialists; hired and trained new employees; conducted annual performance reviews.• CrossCHEQ Product Offering ∘ Led cross-functional team of engineers, analysts, software developers, and outsourced data collectors in building a powerful online tool that allowed clients to instantaneously identify comparable products. ∘ Enlisted Health Devices engineers to provide expert recommendations on specifications to determine functionally equivalent products. ∘ Conducted client demos and training sessions; prepared and refined sales-enablement materials based on feedback solicited in client demos and training sessions. ∘ Assessed industry trends, client requests, and client feedback to prioritize product categories; met demand by hiring a team tasked with building and managing the knowledge library. ∘ Built scalability into product offering; delivered comprehensive documentation, including step-by-step instructions for product demonstrations.Outsourced data collection to India; developed and implemented quality control process and trained team virtually.• Custom Technology Analysis Product Offering ∘ Spearheaded program; gathered and analyzed client requests, coordinated meetings with client and health-devices engineers, and hosted conference calls. Trained program successor. ∘ Verified receipt of all information, oversaw report writing by engineers, reviewed and edited deliverables, and delivered results to clients. Published anonymous report to members-only library.• Market Intelligence ∘ Researched, reviewed, and summarized technology, market share, and pricing trends associated with medical devices. ∘ Identified and prioritized most in-demand medical device categories in comprehensive market research.

Plymouth Meeting, Pennsylvania, Us

Leveraged my technology, communication, project management, and research skills with my ability to work on and prioritize multiple projects with attention to detail and little direct supervision.• Developed Excel macros to automate manual processes, leading to significant operational efficiencies in quotation analyses.• Conducted internet-based market research to review technology and pricing trends associated with medical devices.• Served as sole ECRI Institute contact for customers regarding the several key complex reports including manufacturer market share and price trending analyses.• Trained Medical Supply Specialist I group members and reviewed their deliverables.

Plymouth Meeting, Pennsylvania, Us

Synthesized information to create reports that assist member hospitals and purchasing professionals in identifying opportunities for potential savings and standardization, thereby supporting the member’s overall procurement process.• Dedicated analyst to several key accounts involving customized Quotation Analyses.• Jointly created a procedural manual to assure quality control for work done by new hires.• Coordinated internal teams to create reports providing a custom side-by-side comparison of multiple products from different suppliers, resulting in an evidenced-based recommendation on which product to purchase.

Newark, New Jersey, Us

Financial Services - Contract Position at Prudential Insurance CompanyCompleted financial annuities training program at Prudential Insurance Company in Fort Washington, PA.As a Quality Control Reviewer I reviewed new business contracts processed by case managers and provided assessment regarding case manager performance. Partnered with third party financial professionals to resolve issues.Prior to that, I was Case Manager in the Wirehouse Division responsible for the processing of annuity applications and electronic tickets in compliance with Prudential policies. Six month employment contract through February 2011.

Developed test questions for police entry exam database, revised old test questions based upon feedback from prior exams and categorized questions to follow a standard testing format.Researched and documented police procedures and other background material regarding the basic skills needed for successful candidates.Duties required strong organization skills and ability to work with other employees in teams.

Assisted in a funded research study on the impact of stress on patients.Duties included the review and documentation of patient interviews, coordination and training of lab members, and various administrative duties.