Jasmine Lek Email & Phone Number

Singapore

• Led a team of 2 digital marketing specialists, overseeing their professional development and client relationship management-performance
• Expanded the team's campaign portfolio by identifying cross-sell and upsell opportunities
• Conducted regular team meetings and performance reviews, fostering a collaborative environment and encouraging continuous improvement
• Coordinated with cross-functional teams to set and align internal processes

Singapore

• Account Management
• Managed account servicing for enterprise-level brands in E-Commerce, Logistics & Supply Chain, and Tech sectors, maintaining client relationships
• Planned, executed, and managed integrated digital marketing campaigns focused on SEO, SEM, and Social Media
• Monitored and evaluated campaign performance, analysed trends, and prepared monthly and quarterly reports to identify growth opportunities
• Collaborated with SEO and content teams to audit websites, provide improvement recommendations, and enhance content strategies for website growthPerformance through Strategy Planning
• Achieved a 142% increase in campaign renewals and upsells from the original value

Singapore

• A subsidiary of Challenger Technologies.
• Managed a team of 5 to plan and execute marketing campaigns, including SEO, database, email, and social media campaigns
• Led end-to-end management of marketing content development and execution with key stakeholders
• Collaborated with cross-functional stakeholders to continuously improve strategy and deliver consistent brand messaging
• Implemented ROI dashboards to track marketing effectiveness
• Prepared monthly and quarterly reports on digital channel growth and marketing efforts

• B2B Marketing: SEO & Lead Generation
• Achieved 20% YoY growth in leads through SEO efforts
• Stayed current with market trends to drive effective corporate webinar topicsProject Management
• Initiated and coordinated a franchise model in Singapore
• Redesigned responsive landing pages and optimised websites for speed and scalability
• Secured partnership deals to enhance brand awarenessBusiness Branding

• Collaborated with regional partners to manage digital acquisition programs in Singapore
• Assisted in copywriting and maintaining website content for card launches
• Coordinated acquisition deals with vendors like MoneySmart and SingSaver
• Managed a multi-million dollar budget, maintaining records and reconciling transactions
• Handled partner complaints, offer fulfilment, and finance and business controls
• Improved and optimised processes for MIS and operations

• Business Growth
• Developed efficient and effective content strategies using industry best practices
• Improved marketing performance by monitoring and optimising digital ad campaigns
• Generated monthly and quarterly reports to track business growth and benchmark performance
• Revised campaign strategies to better meet business objectives and identify growth opportunitiesMentoring & Trainings
• Mentored Operations Executives in their professional development in the digital field

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Marketing Director SIM Young Entrepreneur Network Jul 2017 - Feb 2019 (1 Year 8 Months) • Increased Instagram following by 50% after CCA.

Diploma, Mass Communication