Jason Elson Email & Phone Number

Richmond, England, United Kingdom

London, England, United Kingdom

A broad ranging, senior leadership team role across the advertising department, managing a team of 25+.In 2021 I played a pivotal role in a very small management team who led and delivered the department wide sales re-org (80+ sales people), moving away from vertical brand teams to a more centralised approach to create efficiency and drive stronger agency + client coverage. As part of the re-org, I created and led a new Client & Strategy team (18 + sales people), responsible for starting and building out strong strategic relationships with T1 & T2 clients across Entertainment, Food, Family, Motoring, Gardening, History & Travel that would ultimately deliver record-breaking client direct revenues and c20% growth from T1 & T2 clients via agencies. Alongside this I was responsible for building out and leading IM's Talent Academy (IM Direct), moving the client direct legacy classified business to a full cross-media client direct sales operation. In our first full year, revenues grew by 40%, driven by digital, social and partnerships whilst also developing and promoting emerging talent into the wider sales organisation.During this time I also successfully led the commercial element of the audio RFP, increasing annual revenues by 40% as we negotiated and delivered the smooth transition of the podcast business from Acast to Spotify. More recently I was given the additional responsibility of leading and growing IM's content affiliate programme across all brands, a new experience having never worked in commerce but one that I hugely enjoyed. Alongside this I was also responsible for building and delivering IM's Ad Marketing strategy across all brands, including events and agency roadshows.

London Area, United Kingdom

Overall responsibility for budgeting, forecasting and delivering annual revenues of c£14m across direct digital, programmatic, content partnerships, social, apps and print. Leading, inspiring, coaching and developing 16+ sales people, from entry level to Director. During this period, BBC Good Food delivered many consecutive record-breaking years where digital revenues increased 8x. I successfully launched and grew olivemagazine.com's revenues to +£1m whilst also significantly growing eye to eye media's delicious business (contract sales house) to similar heights. In 2014 BBC Top Gear was added to my stable of brands, a hugely important strategic brand for the BBC and Immediate. I enjoyed a fantastic collaborative working relationship with the BBC Top Gear LT at BBCS whilst leading and inspiring the IM ad sales team through many years of growth.With a varied and complex portfolio of brands, strong senior stakeholder management has also been absolutely crucial, especially when for the vast majority of this time, the food brands all operated in the same space but were managed by different businesses (IM, BBC & eye to eye media). Many of those stakeholders have since become very good friends having built strong, trusting relationships.in 2018 I played a significant role in the acquisition and smooth transition of BBC Good Food from BBCS which has since gone onto to become the largest magazine media brand, and No.1 food website in the UK. Managing and developing talent has always been a huge passion of mine and I'm proud to say that many of IM's leading sales talents either started in, or spent time in my teams.

London, United Kingdom

Contracted by Group MD, Alun Williams (see recommendation) to drive digital innovation and growth whilst waiting to start at Immediate Media. The role included ad product innovation, day-to-day responsibility for managing a team of 8 sales people, delivering and forecasting revenues of +£5m whilst working collaboratively with the wider Hearst businesses on new digital initiatives.

London, England, United Kingdom

Overall responsibility for growing and managing FourFourTwo's global advertising business through a mix of both agency and client direct. Working with obvious key clients such as Nike, addidas and Umbro but also Samsung, LG and Sony, we sold and created content partnerships to run across many of the c25 global editions, working collaboratively with both the brands and licence holders in the various territories.

London, England, United Kingdom

In late 2007 I was appointed as the Ad Director of Runner's World, one of Hearst's most profitable brands. During my time on the brand I successfully grew overall advertising revenues by c25%, predominantly through content partnerships and direct digital. The multi-year London Marathon Lucozade partnership being the brands biggest ever win in the UK.Managing, inspiring and developing a team of 6 we set consecutive revenue records and built a strong, collaborative team who worked hard, ran hard and also had a lot of fun.As a non-runner I was also proud of my debut London Marathon time of 3hrs44 - something I never dreamed possible before starting the role.

London, England, United Kingdom

A really fun and rewarding role taking on GQ and Esquire in the premium men's market with devastating results. Alongside the day-to-day responsibility of the sales team (setting and managing KPI's, developing talent, weekly forecasting etc.) I was responsible for client direct and agency relationships for both male grooming (L'Oreal, beiersdorf, Coty, P&G etc.) and sports nutrition (Lucozade, Maximuscle etc) - growth across both these categories helped achieve record-breaking years through 2005-2007.

Sports Health And Exercise Science

Business Studies, Accountancy, Physical Education & General Studies