I am an experienced Global leader who has worked with different types of Private Equity partners within various disruptive and growth markets. I am currently leading the launch of a CTV specialist business incorporating proprietary tech, data and insights with creative asset optimisation and curated activation at scale. I enjoy working across commercial growth teams and product strategy teams to execute go to market plans by listening to clients, operators, competitors and consumers to ensure strong product market fit and monetisation. I have been heavily involved in corporate M&A and recent acquisitions include www.advalidation.com and www.bycape.io. Both businesses are digital transformation and disruption platforms designed to accelerate the adoption of technology that opens new possibilities that could not be conceived when limited by traditional resource availability. I work closely with Founders, Clients, Creative Agencies and Postproduction Houses, Media Agencies, Media Owners, Technology Platforms and Private Equity owners. I strive to simplify and improve transparency in the digital workflow so that more elements of the creative and activations processes can be automated liberating time for high value activity and the ability to scale. All of this through a Global / Local lens.I am experienced in working across Global businesses which have central and local team structures. This often means building trust quickly and using my influencing skills to build clear project scope and engaged dispersed teams. I believe that good leadership, diversity and an inclusive and strong culture can provide a serious competitive advantage to any business. I have been responsible for global client relationships, commercial and operational delivery across multiple territories, growth and development of digital growth strategy encompassing data, infrastructure, partnership selection, and people impact and training. For the last 10 years I have been heavily involved in the strategic process and executional delivery across Video platforms and the evolving TV delivery pivot from linear to streaming. Drawing on my significant TV, Radio and Publishing experience to provide context and actionable content for clients. I have led massive change programmes across complex business and big teams. I have sat on the boards of the RAB, IAB, NRS and PPA. I completed the "Explorer Mindset Leadership Certification" at Churchill College, Cambridge University. See my recent posts and thought leadership involvement.