Universal Creative, the creative arm of Universal Parks and Resorts, hired me as the Senior Director of Software Architecture in October 2023. In this role, I oversee the design and development of software systems and applications that power the immersive attractions and experiences at Universal's theme parks around the world. I leverage my 20+ years of engineering experience, as well as my skills in testing, robotics, and electronics, to ensure the quality, reliability, and innovation of Universal's software products and services.Before joining Universal Creative, I was the Vice President of Technology at Pure Imagination Studios, a leading company in creating immersive and interactive technologies for entertainment and education. I led the development and implementation of cutting-edge solutions that enhanced user engagement, satisfaction, and learning outcomes for clients such as Universal, Netflix, and Lego. I also co-founded and grew W3, a successful gaming and Unreal development company, where I worked as a system and embedded design engineer for various projects. I am passionate about creating and delivering technologies that transform the way people interact with the world. I value collaboration, creativity, and excellence, and I strive to contribute to the vision and mission of Universal Creative and its clients.