Jason Doran Email & Phone Number

Amersham, Gb

London / Home Counties

I'm available immediately to embrace either a permanent or freelance / contract position - so please don't hesitate to get in touch about any potential opportunities.

Luton, Beds

'Head of Marketing' for Chargemaster; the UK's biggest name in electric vehicle charging, providing EV charging points for thousands of owners, businesses and councils; and operator of the largest public EV charging network. Employed on a fixed term contract, brought in to manage and oversee a step-change in their marketing across the business; together with full responsibility for all ongoing and ad-hoc marketing activities.Achievements included:• The development and implementation of a new Chargemaster brand, transforming the company image and perception across all touch-points.• Launched a completely new Chargemaster website, with much improved customer-centric content, usability, design and branding.• Developed a ‘Polar network’ recruitment and retention strategy, which included the introduction of a new ongoing triggered email programme driven by live customer data, using vastly improved email design and creative. Regularly achieved open rates of >60% and clicks of >25%. To maximise the potential of the customer database, new segmented ‘acquisition’ email campaigns were introduced, which exceeded expectations by c. 50%.• Produced new high-quality company literature and marketing material for both consumer and B2B audiences, transforming how the company presents itself.• Developed an enhanced engineer POLAR plus recruitment programme, which increased results by up to 100%• Proposed and secured buy-in from Mercedes Benz head-office to include a new ‘Charge Wherever You Are’ brochure within every plug-in Mercedes car, promoting Chargemaster homecharge and Polar network offerings• Set-up an enhanced e-newsletter programme for consumer and business audiences; improving engagement and response.• Introduced a new AdWords supplier to improve performance and provide new levels of business enquiry tracking and analysis.

Maple Cross, Hertfordshire, Uk

Employed by TMW and seconded to Nissan on a long-term contract, based at Nissan head office. Appointed as the ‘CRM expert’ within the Nissan CRM team, to help drive sales and loyalty throughout the customer journey. Full responsibility for managing and delivering a large number of CRM programmes with a budget of £1m+. This included the daily management of two agencies (creative and data / strategy) to seamlessly deliver all campaigns; from initial business briefing and planning through to data insight, strategy development, creative delivery and execution.Achievements included:• Exceeding all CRM sales and test drive targets for the 100% electric Nissan LEAF, despite ongoing public scepticism. Achieved by developing an insight-led CRM programme that introduced a number of pioneering and innovative techniques to generate awareness and consideration, nurturing prospects through their decision making process. These included: triggered ‘hot’ and ‘warm’ conversion emails; I.P. retargeting; owner advocacy programme; Leaf Experience Manager; Twitter Q&A. Results: test drives +54%; total sales +85%; new car sales +29%. • Turned Nissan's ‘Sales Consideration’ quarterly tactical campaign into their strongest performing CRM programme with an ROI of 34:1 and incremental sales revenue of £9m+.• Contributed to Nissan achieving their best ever customer loyalty score of 60% in FY15 • Managed the development a new 'You+ Nissan' ownership strategy to improve brand opinion, loyalty and retention • Generated outstanding levels of customer satisfaction and repurchase intention by rewarding owners with ‘VIP experiences at The O2’.• Instigated negotiations that resulted in a highly successful 2 year CRM & ATL partnership with the Caravan Club, generating up to 70% of X-Trail retail sales

London, United Kingdom

A senior member of the team, responsible for c.25% of 2008 company revenue (matching or exceeding all forecasts).• Nationwide Building Society: ran the agency’s largest and most profitable account, developing ongoing strategic and creative planning solutions, working with a senior planner, for Nationwide’s Product-focused campaigns. Pioneered Nationwide’s first DRTV and ‘brand response’ TV commercials, which exceeded all expectations: quotes increased by up to 55% and product consideration by 277%, which changed future campaign strategies• MGM Advantage: re-launched MGM into the retirement market, with full responsibility for developing their new name, corporate brand and identity, 2008 marketing plan and all launch creative. Targets were exceeded by up to 57%; brand tracking objectives were all surpassed – including 84% brand awareness and 79% consideration• Lifelong Learning UK: developed a multi-media campaign that cut-through the complexity of the new FE reforms, communicating them in an accessible and understandable way to key stakeholders

London, United Kingdom

Ownership and responsibility for a number of business units across a variety of major clients, managing a team of 4. Generated c. £900k revenue in 2006• Vodafone: ran the Vodafone Sponsorship account, resulting in a multi-award winning activation campaign for their sponsorship of the England Cricket Team in 2007; plus campaigns for UCL and National Autistic Society.• Vodafone Enterprise: production of in-store magazine; developed integrated retail and online sales campaigns.• Vodafone Global: developed ‘best practice’ communications for use across markets worldwide.• B&Q: built the account from scratch, exceeding revenue targets by £130k in the first year. Produced their most successful ever DM campaign that won multiple awards. Increased incremental sales by a total of £11m. • Environment Agency: management of ongoing Flood Warning campaigns – 29% response (double the target).

London, United Kingdom

• Managed a team of Campaign Managers and budget of £1m+ across high margin ‘collectable’ product areas• Developed highly targeted customer marketing campaigns; exceeded the budgeted margin by up to 67%

London, United Kingdom

Managed and developed the following accounts with an agency income of £1m:• The AA - Home and Motor Insurance: re-launch to new ‘Just AAsk’ branding• Guinness UDV: ‘Guinness Mentoring’ programme• Eagle Star: £1.3m launch of Eagle Star’s new direct commercial insurance service

London, United Kingdom

- Renault UK: at the client's request, moved from WWAV to Publicis to take on a more senior role on the Renault account. Exceeded revenue forecast by over 15%

London, United Kingdom

• Renault UK: managed all aspects of Renault Business Link Fleet communications programme

Diploma In Marketing, Marketing, Advertising, Communications

Distinction - Hnd Business & Finance Specialising In Marketing, Business & Finance, Specialising In Marketing