Jason Harlam Email & Phone Number

Rhode Island, United States

Memphis, Tn

- Consulted with 28 high volume dealerships throughout the Memphis, Jackson, and New Orleans markets to improve sales performance, market share, customer satisfaction, and dealer profitability- Managed key Ford objectives throughout my territory including the launch and sustainment of various Ford products/programs including new vehicles, a new loyalty program, digital campaigns, and e-commerce- Drove revenue through the wholesale of new vehicles to dealerships by presenting a business plan and negotiating with dealership management; achieving over 100% of objective every month to date- Earned “Top Achiever” for my 2019 performance and leadership

Arlington, Va

- Created and presented campaign plans utilizing market and competitive research to increase sales and brand awareness during the US launch, totaling 49 stores in 15 DMAs- Collected and analyzed KPIs including item/category sales and digital/social media metrics to sustain and improve our marketing campaigns- Managed the development of creative and content for TV, radio, digital, OOH, email, direct mailing, in-store signage, and video to increase brand awareness and equity, including an animated video with over 1M views and an above industry average click-through rate- Collaborated with internal departments and 4 agencies to ensure strategic alignment

Bethlehem, Pa

- Developed and implemented marketing plans including product positioning, pricing strategy, and promotional tactics by combining consumer insights and sales data- Supported new product design by completing market research and product testing

Pawtucket, Ri

- Assisted a cross functional team with the development of a new brand- Performed and presented market research and consumer behavior analysis

Wakefield, Ri

- Supported the camp director and head of marketing in planning their recruitment and retention strategies including pricing recommendations to incentivize early enrollment- Created a marketing and media plan for the coming year

Wakefield, Rhode Island

- Overnight Counselor for the "Leaders in Training" Program (campers ages 15-16)- Led 8 staff to ensure the safety and enjoyment of campers