Jason Kang Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Maintained communications with sponsors of the Pages UnBound arts and literary organization
• Managed the Pages UnBound social media presence on Facebook, Twitter, and Instagram through posting, direct communication with consumers, and monitoring trends in the number of likes, follows, and impressions
• Sought out specific social media user groups for tightly targeted posting to promote relevant Pages UnBound arts and literary events
• Grew the number of Pages UnBound social media followers on Facebook, Twitter, and Instagram

Toronto, Ontario, Canada

• Sought out new potential sponsors for the Pages UnBound arts and literary organization
• Communicated the business case for sponsoring the arts and cultural activities of Pages UnBound
• Ensured sponsor needs were met
• Designed a survey study to measure the satisfaction of attendees at Pages UnBound events, effectiveness of promotional channels, and clarity of promotional communications
• Prepared an end of year report summarizing Pages UnBound's activities and attendee survey results for sponsors and prospective sponsors

Toronto, Ontario, Canada

• Understood client needs and integrated client feedback into survey design, response analytics, and final reporting
• Designed online surveys and tested surveys for logic and accuracy
• Analyzed survey response data in order to meet the research goals set by the client
• Cleaned and coded open-ended responses to discover emergent themes
• Delivered PowerPoint presentations and prepared written reports highlighting important research findings and how they impacted the client
• Wrote segments of final reports concerning methodology, results, and key findings

Toronto, Ontario, Canada

• Assumed primary responsibility for managing the Spin Master online panel, including the migration of the panel from Vision Critical Sparq to the Qualtrics online survey and panel management platform, as well as.
• Continued in qualitative and quantitative research duties which began as a Junior Research intern at Spin Master, including: - Designing and testing online surveys to meet the needs of internal clients such as sales.

Toronto, Ontario, Canada

• Assisted in the management of the Spin Master online panel
• Wrote survey questions and instructions at a level understandable for both parents and children
• Designed survey questions and branch/skip logic and A/B testing for online consumer surveys using Vision Critical Sparq
• Analyzed survey response data to assist in the development of direct, actionable business recommendations
• Observed product usage and assisted in the development of qualitative research findings to guide product development
• Observed focus group discussions, taking immediate notes as well as assisting in the production of in-depth reports

Toronto, Ontario, Canada

• Observed consumer behaviour in uncontrolled, natural retail environments
• Noted consumer interactions with brands and products in the retail space
• Interviewed consumers using fixed interview schedules as well as open ended questioning and exploratory discussion
• Analyzed findings, noting trends and key findings and communicating them in reports

Toronto, Ontario, Canada

• Observed consumer behaviour in uncontrolled, natural fast-food dining environments
• Noted consumer interactions with brands and products in the retail space
• Interviewed consumers using fixed interview schedules as well as open ended questioning and exploratory discussion
• Analyzed findings, noting trends and key findings and communicating them in reports

Bachelor'S Degree, Sociology

The sociology program at Ryerson University teaches students the fundamental skills required for effective research and analysis. A deep.

Graduate Certificate, Research Analyst Program, Research

The Research Analyst Program prepares students for a career in market research, program evaluation, policy evaluation, or other types of.