Integrated comms: excited by PR, paid content and social media. Current clients include Asia Pacific Breweries, Mead Johnson and Durex.

1) PR and Communications Manager at Tampines Town Council Role includes: Customer Relationship Management, Crisis Communications, Communications Training, Public Relations, Events Management, Copy Writing, Social Media Management 2) Account Manager, Communications Consultant, Content Creator for projects with North East CDC, Asahi, Ministry of Health, Community Chest, River Hongbao 2019 3) Co-developing reports for the above-mentioned organisations, reviewing their digital… Show more 1) PR and Communications Manager at Tampines Town Council Role includes: Customer Relationship Management, Crisis Communications, Communications Training, Public Relations, Events Management, Copy Writing, Social Media Management 2) Account Manager, Communications Consultant, Content Creator for projects with North East CDC, Asahi, Ministry of Health, Community Chest, River Hongbao 2019 3) Co-developing reports for the above-mentioned organisations, reviewing their digital reputation using Google Analytics and social listening tools. Identifying metrics and providing analysis on social media performance (Facebook and Instagram), and offering recommendations for next stepsHighlights 1. North East CDC: Brand Guide, sharing best practices on social media, developing strategies for audience acquisition and engagement through content for Facebook, Instagram, EDM, SMS 2. 80% Increase in donations for Community Chest’s 2018 Christmas campaign compared to 2017, through strong partnerships and storytelling on social media Show less

1. Social Media Strategist and Content Creator - Creating social media guides for brands, planning the content calendar, social media advertising, photography and writing. Specialising in facebook and Instagram. 2. Campaign Management and planning – Conceptualising, budgeting, execution and working with vendors3. Influencer Management - Amplifying the message, raising the brand’s profile by networking and engaging a variety of lifestyle and food influencers 4… Show more 1. Social Media Strategist and Content Creator - Creating social media guides for brands, planning the content calendar, social media advertising, photography and writing. Specialising in facebook and Instagram. 2. Campaign Management and planning – Conceptualising, budgeting, execution and working with vendors3. Influencer Management - Amplifying the message, raising the brand’s profile by networking and engaging a variety of lifestyle and food influencers 4. Account Management –Management of sales and relationships with clients such as Somersby, Asahi and Kronenbourg 1664HighlightsSomersby Day Out 2017: 4 contests, 4 winners and friends took part in fun events for a sustained campaign on Facebook that saw 23 posts with a cumulative reach of 952K, cumulative impressions of 1.2M, and cumulative engagement of 67K. Also used content to build an audience on Instagram, with an average of 145 likes per post. Show less

External: liaising with media, overseeing and coordinating video production, planning and writing for corporate website, writing and photography for marketing brochures, organising events, corporate collaterals, speech writing for senior management Internal: improving employee engagement through the following activities - organising townhall meetings, editor and writer for bimonthly newsletter, maintaining intranet, planning and executing internal communication campaigns… Show more External: liaising with media, overseeing and coordinating video production, planning and writing for corporate website, writing and photography for marketing brochures, organising events, corporate collaterals, speech writing for senior management Internal: improving employee engagement through the following activities - organising townhall meetings, editor and writer for bimonthly newsletter, maintaining intranet, planning and executing internal communication campaigns Corporate Social Responsibility: running the volunteer programme with St Joseph’s Home, Fervale Gardens School and SPD Highlights: Rebranding exercise, assisting in communications coordination for China, Vietnam and Thailand Show less