Jason Leith Email & Phone Number

The Fundraising Manager left Free Tibet in June 2022 and I temporarily stepped into that role. However, due to recruitment issues, I stayed in the role until I left the organisation.I was still responsible for all duties listed during my time as 'Digital Lead', although some of the day-to-day tasks were taken on by the Digital Assistant.My new duties included, but were not limited to:- Responsible for all income generation; including online and offline fundraising appeals.- Responsible for all supporter recruitment, using paid and organic channels.- Line management of Individual Giving Officer and Shop & Supporter Care Assistant.- Project Lead on a complete organisational rebrand, new website build and launch.-Project lead on first organisation security policy and roll-out.- Co-lead on CRM Implementation project.- Lead on all protests and actions planning.

- Responsible for all online income via e-appeals, paid and organic social, organic search etc.- Write and deliver the Supporter Engagement stream of the Free Tibet strategy, which included supporter recruitment.- Plan, write, send, analyse and report on the email marketing programme. This included campaign, fundraising, merchandise, and support journey emails.- Build, and analyse online action and online donation pages.- Line manage and develop the Digital Assistant.-- Work with the Digital Assistant to develop a social media strategy and hit follower growth and engagement targets.- Maintain the Free Tibet and Tibet Watch websites.

London, United Kingdom

Manage all aspects of paid media for the restaurant group across Google Ads, Microsoft Advertising, Facebook, Instagram and LinkedIn. Developing individual strategies based on restaurant spend per head, audience demographics, locations etc. Keyword research and ad creation, budget management and reporting to various levels of the business from restaurant management to CEO.Collation of data from first and third party sources, analysis and reporting of marketing campaigns based on key KPI’s at weekly business review meetings with restaurant General Managers. In-depth Google Analytics analysis leading to actionable strategies and website architecture changes to drive KPI performance and improve site and marketing effectiveness.Ownership of Google Tag Manager to improve website tracking using scripts, such as scroll depth tracking.Main point of contact for third party booking partners managing ratings, reviews, offers and promotions through their channels including OpenTable and BookaTable.

London, United Kingdom

Andover, United Kingdom

PPC - Planning, creating, day-to-day management and analysis of six figure Google AdWords campaigns, both internally and for suppliers. Resulting in a 400% year-on-year ROI. Data Interpretation - Deep diving into data using Google Analytics and other sources to analyse campaign performance, identify opportunities for optimisation and recommendations for future campaigns. Email Marketing - Working with third party agencies to create relevant, engaging and successful email marketing campaigns using both internal and external data.Content Creation - Writing search engine optimised copy for the website (product descriptions) and the lifestyle blog. Website Personalisation - Using third party personalisation software, strong html and basic css knowledge to improve the user experience for website visitors.

Hamble, United Kingdom

I was responsible for all aspects of digital marketing, both internal and for clients. These aspects included, but were not limited to, managing Google AdWords campaigns, planning and distribution of email marketing, creating and editing websites, analysing data and creating reports. All of these digital strategies required a strong understanding of client’s industries, as well as the campaign aims and objectives.

Southampton, United Kingdom

During my employment with Staples I have gained strong customer service skills. My duties include customer assistance, going above and beyond customers expectations in order to fulfil Staples core ethos of excellent customer service. Setting up in store promotions and travelling to other Staples stores to complete store refits. Stock management, including creating reports on a weekly basis that are sent to head office.

I worked part time both in the kitchen and on the restaurant floor as a waiter. Working in a kitchen I gained high levels of teamwork and the ability to work under pressure and strict time limitations. As a waiter I developed high levels of customer service by dealing with any issues that arose during the customers' time at the restaurant.