Jason Lewis Email and Phone Number

As Executive Marketing Director and Media Buyer, I lead the marketing and media efforts for a growing business and successfully helped expand the company footprint. As Director of Creative Services, I led a talented team developing and executing marketing campaigns for diverse businesses as well as advertising, marketing, and promotions for Sinclair Broadcasting Group.Drawing upon years of marketing, communications, and public relations experience, I work with clients to help them drill down into the heart of their brand so we can create an individualized marketing plan with the highest return on investment. The key to marketing success starts at the beginning of planning. Having a solid plan in place minimizes errors, questions, and misunderstandings during projects. I take the time to review marketing, communications, and public relations plans, so everyone is on the same page. We want to be proactive, align vision with goals, and make sure goals are measurable so we can analyze what worked best.KEY AREAS I EXCEL IN:►MARKETING AND BRAND MANAGEMENT — I analyze how brands are perceived currently then plan how they should be recognized. Then, develop and execute marketing campaigns to increase appeal, sales, and revenue.►SEGMENTATION STRATEGY — To optimize marketing, advertising, and sales efforts, I partner with customers on market segmentation strategy, organizing and breaking down market audiences into smaller, manageable groups: demographics, behavioral, geographic, and psychographic.►DIGITAL PLATFORMS AND ANALYTICS — I bring to the table, full expertise on traditional media as well as digital media, which continues to grow. It's a mistake to overlook traditional media altogether. Having experience with both digital and traditional, I can customize digital media while still offering a broad audience through conventional marketing. Traditional marketing is great when you want to speak to your audience, and digital media provides platforms for two-way conversation so my clients and their audiences can interact. ►PUBLIC RELATIONS AND SPEAKING — I work with customers on public relations plans. However, one of my favorite parts of my job is also representing my company in the community, speaking to organizations and nonprofits, and serving as the Southeastern Region Leader for ABC Network Marketing Affiliate Board, representing 39 ABC stations.