Successfully directing graphic design, illustration and photography projects from concept to completion for digital, print and social mediums. • Contract technical illustrator for 3M supporting the electronics, energy and health care divisions. • Art direction and brand strategy, social media campaigns and logo design for Way Huge Electronics.• Web assets consultant for Cinesample’s new subscription service, Musio.• Brand refresh and product photographer/editor for West Coast Pedalboards.• Produced and edited video infomercials and demos for Bagpods, Emfit and Grammatico Amplification.• Contract UX/UI developer for Universal Audio software plug-ins• Volunteer Social Media Director for Denver’s non-profit Mile High Blues Society.

As the person responsible for planning, designing, and delivering marketing, print, photography, and digital/content strategies for YGG brands, I developed creative briefs, story boards, and style guides as well as ensuring compliance with legal regulations. I also liaised with cross-functional teams to drive solutions that meet brand, strategy, and GTM objectives. Moreover, I directed photography planning and execution for lifestyle and product photography, including final production and color correction. I also managed all artwork releases and revisions through the PLM system from development to final approval for production.Highlights of my work include leading a successful brand refresh for two Yamaha subsidiaries, resulting in a cohesive retail experience, increased sales, and brand awareness. I also planned and executed an entire photography reshoot of all subsidiary products upon acquisition to meet YGG brand standards.

I led the design and production of product artwork, packaging, manuals, illustrations, and other collaterals for all of Line 6’s product releases. I partnered with industrial designers to develop clean and simple user interactions for hardware products, created illustrations, info charts, diagrams, and product photography, and also assisted in drafting copy for user manuals. I trained technical writers to use branded templates in Indesign and compiled both print and PDF web multi-lingual user manuals for the US, EU, and AS markets. Additionally, I indexed a database of master artwork files and documented the history of revisions and assets.Some of my highlights include successfully leading the artwork design and production for numerous award-winning product releases. I contributed to the company's success and growth by implementing new processes and flows that significantly improved development cycles and resulted in more efficient production.