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Responsible for establishing and managing executive relationships with named global financial services companies. Provides strategic guidance and act as a trusted adviser on digital marketing best practices. Understand each company's marketing goals and challenges and advise how Adobe and it's partners can help grow their digital maturity. Grow the adoption of the Adobe Marketing Cloud.

Lead a team of industry strategy and marketing experts across Retail, Financial Services, Media, Travel, and Hi-Tech/B2B worldwide. Conduct strategic engagements with top tier clients in each industry, lead industry marketing efforts including sales collateral, thought leadership, and industry events. Provide industry insights and training to Adobe Sales and support organizations.

For the Digital Marketing business unit, which is the leading provider of online marketing tools, lead strategic assessments of online marketing capabilities for top tier financial services clients. Assess their online marketing processes, governance, and skills. Benchmark their performance against peers. Develop recommendations for initiatives that will accelerate their online marketing capabilities. Create revenue forecasts and implementation roadmaps. Manage relationships with senior marketing and eCommerce executives. Educate and train the sales force on how to sell to senior executives, what their goals and challenges are, and how to engage them in a solution-based sales methodology.On special assignment, relocated to the UK for 3 months and established the Industry Strategy program for Europe. Hired and trained a full-time industry lead, educated the sales force on the offering and how to sell it, and built a pipeline of clients.

Responsible for leading the sales and delivery of eBusiness engagements across industries, developing and maintaining strong client relations with senior executives, leading and mentoring a team of eBusiness practitioners, creating thought capital through the creation of executive presentations, position papers, and consulting frameworks. Areas of focus include customer portals, content management, collaboration, mobile, cross-channel integration, user experience, and social networking. Created the eBusiness consulting team and grew it to a staff of 12.

Created Wachovia’s first enterprise-wide innovation team. Established innovation processes, methods and tools. Led multiple innovation initiatives in partnership with business units.In 2008 gained responsibility for the Advanced Capabilities team, which includes enterprise customer targeting and modeling teams supporting all business units (consumer, small business, wealth, and wholesale) and all targeting channels (direct mail, email, website targeting, banker leads, and customer samples for surveys and corporate events).

Led the creation and management of company’s numerous internet and intranet websites including brand management, user experience design, usability, graphic design, copywriting, content management, online advertising, web development and testing. Also, designed user interfaces for numerous authenticated applications across enterprise. Co-led Wachovia's ventures into mobile commerce and social media. Led a team of 85, including creative, business, and technical resources.

Most senior e-commerce position within the retail bank, dual reporting to Chief Marketing Officer and to the Chief eCommerce Officer. Responsibilities included:• Developing and implementing eCommerce strategies for all retail banking business units.• Leading the Internet Marketing group responsible for wachovia.com including web site brand management, promotion, design, content, tools and navigation. • Managed marketing budget of $2.5 million. Worked with Wachovia's ad agency in the implementation of TV, print, radio and direct mail campaigns. Responsible for doubling the number of online customers from 500,000 to over 1,000,000.• Planned and implemented market research relating to eCommerce including focus groups, quantitative surveys and usability studies.• Managed staff of 9.• Presented at numerous industry conferences.

Managed Internet Marketing group plus a staff of four internal Consultants. Responsible for developing internet strategies, industry and technology analysis and white papers. Provided business, statistical and other analytical reporting to the eBusiness Division and Wachovia as a whole. Made multiple eCommerce strategy presentations to the CEO and executive team.

Boutique eCommerce consulting firm. Developed multi-channel expansion strategy for a U.S.-based retail developer entering into the Japanese market.

eCommerce consulting unit within AT&T. Led multiple large-scale eCommerce engagements for large, well-known retailers and consumer marketing companies.

Led multiple strategy and operational consulting engagements in the consumer products and services and retailing industries.

Managed multiple strategy and operational consulting engagements for Fortune 500 companies.